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Dan sits down with Dave Zager, Deloitte’s Global Workday FSI leader, to talk about how he’s positioned his team as THE leader in the market.

Key takeaways:
🎯 Be relentlessly focussed on the market. Learn and relearn what the market needs. Don’t make assumptions.
👂 Marketing & Comms is a two-way street. Launching a piece of communications is only the beginning. Listen for feedback and iterate.
🏣 Create repeatable solutions based on your understanding of where company needs overlap.
⭐️ Create a north star to help you make decisions quickly. Stop waffling on low-impact choices.

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What the heck is this all about? Well, we're here to help you convince others you're an expert in your consulting domain. In each episode, Daniel Beresh sits down with a consulting leader to discuss how they have built market authority for themselves and their teams - making them the number one pick when a client faces a tough business problem.

The Fide Podcast is created by Daniel Beresh, founder of Fide Creative, a marketing agency focussed on helping consultants build authority and close deals more easily. Learn more at fidecreative.com