A lot of you know us as The Finance Girlies — but what you might not know is that we're also full-time freelance writers. We’ve been riding the freelance waves up and down for years, but we’d be lying if we said the past 12 months haven’t thrown us for a loop.
In this insider episode, we're pulling back the curtain on what our freelance businesses actually look like in 2025. We're breaking down some numbers, the shifts we've seen, and how much the industry has changed. From attending a bleak freelancer roundtable to the impact of AI on client expectations, we're getting real about what's happening in the freelance writing space right now. But this isn't doom and gloom — we're also diving into the safety nets we've built, the mindset shifts that keep us grounded, and why we're still hopeful about the future.
Whether you freelance, you're thinking about it, or you're just curious about what goes on behind the scenes of your favorite creators' day jobs, this conversation is for you.
⏰ Timestamps
[2:00] What freelancing actually is (a quick explainer for the uninitiated)
[5:00] How the freelance industry has changed — FinCon 2021 vs. FinCon 2025
[9:00] The real numbers: how our client lists and income have shifted
[14:00] The pinch: less pay, more work, and changing client expectations
[18:00] How AI has affected our businesses (and our mindset about it)
[23:00] Safety nets we've built: emergency funds, cash cushions, and diversification
[26:00] The non-monetary benefits of freelancing (flexibility, autonomy, control)
[29:00] How The Finance Girlies fits into our long-term plan
Resources:
Visit us at thefinancegirlies.com
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