When you’re building a business online, showing up on social media can feel confusing.

Should you share everything about your life like an influencer, or keep things strictly professional as the CEO of your company?

Nadine is breaking down the fine line between influencer energy and personal branding, and how to get the right balance so your content builds trust, credibility, and connection with your ideal clients.

Nadine uses the ‘shop on fire theory’ to explain that oversharing in the moment is not the best business move as it’s not serving your ideal client and how you need to be sharing these experiences once you’ve come out the other side and can help your client do the same.

She’ll also give you three key questions you need to ask yourself to see if you’re posting like an influencer or like a CEO of your company and how to change it if you’ve been giving influencer energy.

Timestamps

00:00 Influencer energy vs personal branding

00:58 Nadine’s first Instagram story and why it was so hard

02:23 The Mariah Carey effect and showing up on camera

04:34 How influencer content is different from CEO content

08:20 The biggest mistake business owners make on Instagram

09:07 The Shop on Fire Theory

13:09 Sharing highs and lows without losing credibility

14:34 The fine line between influencer and CEO energy

17:33 Ways to know if you’re leaning too much into influencer energy

22:06 Selling without selling through personal branding

24:11 Building a brand intentionally

If this episode helped you rethink how you’re showing up online, Nadine would love to hear your takeaways! Share your thoughts on Instagram and tag @nadineselinacoaching⁠.

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Connect with Nadine:Instagram: @nadineselinacoaching

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