Beyond the CEO Norm

Beyond the CEO Norm

By Nadine SelinaBusinessEntrepreneurship
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Beyond the CEO Norm episodes

  • How Your Attachment Style Is Sabotaging Your Business and What To Do About It

    We’ve come to the end of Season 3 of the podcast 😭 And to finish things off, Nadine is discussing all things attachment style.


    You might have heard about it in relationships, but your attachment style is showing up in your business too. Nadine shares exactly how to spot whether you’re anxious or avoidant, and how to move into a more secure way of operating in your business.


    Timestamps

    00:00 End of Season 3 and life update

    09:37 How attachment styles show up in your business

    11:17 Understanding the art of detachment

    20:09 What it really means when leads ghost you

    26:28 Anxious patterns in business

    29:16 Avoidant patterns and self-sabotage in business

    34:08 Five ways to build secure attachment

    46:33 Wrapping up Season 3


    Thank you so much to everyone who has tuned in over the last three seasons. Please let Nadine know any feedback you have, and we’ll see you very soon for Season 4!


    Connect with Nadine:

    Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching

    Become In Demand Free Course

    Apply to work with Nadine

    48 min
  • You Were Never Meant to Live an Average Life, It’s Time to Go Bigger

    This is for the person who knows they are meant for more but keeps holding themselves back from actually going for it.


    In today’s episode, Nadine speaks directly to the person who can feel they are sitting on the edge of their next level but hasn’t made the move yet. The one with big ideas, constant thoughts about doing more, and a deep knowing that the life they are living right now is not their full potential.


    She breaks down the reasons people stay where they are, even when things are good. She introduces the concept of fear setting so that when these practical and mindset blocks come up, you know exactly how to overcome them.


    Timestamps

    00:00 Why living an average life is not for you

    05:24 Making a change even when you’re scared

    06:09 Leaving a secure career and backing yourself

    09:19 Rebuilding everything even when it was working

    12:01 Why making changes when things are good feels harder

    13:27 How fear of judgement keeps you stuck

    18:33 The fear of failing in front of other people

    29:07 Why fear setting works better than goal setting

    32:34 Building a business that allows you to travel

    37:59 Boundaries and managing client intake

    41:42 Planning for doubts before they happen


    If this episode resonated with you, make sure you are following the podcast so you don’t miss next week’s episode!


    Connect with Nadine:

    Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching

    Become In Demand Free Course

    Apply to work with Nadine

    44 min
  • The 1% Leadership Framework That Makes Clients Choose You

    This is why clients hesitate to buy from you even when your results are undeniable.


    You can have the testimonials, the client wins, the proof that your work changes lives… and still feel like people are taking forever to say yes.


    This episode breaks down the real reason behind buyer hesitation and why it has nothing to do with your offer or your messaging alone.


    Nadine discusses what actually drives premium buyers to invest and why positioning is the missing piece in most businesses.


    She shares how buyers have become more discerning, what your “authority edge” really is, and why selling your method is far more powerful than selling a result. Through personal stories and client case studies, you’ll start to see exactly where your messaging is falling flat and how to fix it.


    Timestamps

    00:00 The real reason buyers hesitate even when your work is incredible

    03:21 What positioning really means in your business

    04:23 Why today’s buyers care more about integrity more than ever

    06:07 Why you need to sell your method, not just the result

    09:02 Nadine’s story on pricing and stepping into higher value

    17:56 A client case study on pricing and transformation

    21:35 Why your method matters more than your offer

    24:17 Turning off autopilot in your content and sales

    28:25 Why disqualifying people will actually grow your business

    33:03 The 1% Leadership Framework explained

    40:10 Getting paid premium for work that truly matters


    If this episode resonated with you, make sure to follow the podcast so you never miss an episode.


    Share this with someone who is struggling to sell their offer despite getting results, and if you haven’t already, leave a rating or review as it helps more people find the show.


    Connect with Nadine:

    Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching

    Become In Demand Free Course

    Apply to work with Nadine

    43 min
  • Embody Who You Say You Are and Watch Your Business Transform with Shona Denovan

    Embodiment is one of the most overused words in the online space and one of the most misunderstood.


    In this episode, Nadine is joined by Shona Denovan, a life-first business coach, to break down what embodiment actually means in business and why so many people think they’re doing it… when they’re not even close.


    They talk about how your audience can sense when you’re not fully aligned with what you’re putting out into the world, how to stop diluting your message to avoid offending people, and how to really show people your values instead of just telling them.


    Timestamps00:00 Intro to Shona01:43 Why selling something you do not live will always feel off08:16 Building self-awareness and identifying where you are out of alignment10:16 Pushing yourself outside your comfort zone14:23 What failures can teach you24:56 The role of mentors in building focus and self-trust32:45 The difference between showing your work and just explaining it40:46 How your everyday life is part of your marketing47:10 Why you need to stop minimising your life and your success48:15 Sharing opinions online and handling backlash with confidence57:31 Where to connect with Shona


    If this episode resonated with you, take a screenshot and share it on Instagram and tag us with your biggest takeaway!


    Connect with Nadine:

    Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching

    Become In Demand Free Course

    Apply to work with Nadine


    Connect with Shona:

    Instagram: @unapologeticallyshona

    Podcast: She Is The Moment

    Comedy account: @shonadevan

    59 min
  • How To Run Your Business Without Letting Emotions Take Over with Lauren Najar

    Running a business will test your emotions more than almost anything else. The truth is that even the most successful entrepreneurs experience slow seasons, self-doubt, and moments where everything feels personal.


    In this episode Nadine sits down with marketing and business strategist Lauren Najar to chat about what actually happens when emotions start running your business.


    They look at the difference between reacting emotionally vs responding strategically when things slow down.


    Throughout the conversation they break down practical ways to stay grounded when things feel uncertain: understanding your business numbers, identifying upper limits and learning how to separate your self-worth from sales results.


    The shop still needs to open every day. And when you learn how to balance emotional awareness with practical action, that is where long term momentum begins.


    Timestamps:

    00:00 Intro to marketing strategist Lauren Najar

    03:58 How comparison and overconsumption affect entrepreneurs

    05:50 Reconnecting with your purpose when motivation drops

    10:30 The trap of constantly chasing numbers and validation

    15:52 Using data and numbers as a stabilising tool in business

    19:08 Hard work versus intuition when building a business

    21:18 Choosing the right mentor and trusting your instincts

    26:19 Understanding upper limits in entrepreneurship

    32:49 Restructuring your schedule to support business growth

    35:17 How to navigate slower seasons in business

    41:40 Why you should stop taking sales outcomes personally

    48:26 Selling through trust, vision and connection

    54:56 Focusing only on what you can control in business

    56:05 Three daily non-negotiables that keep your business moving

    58:34 Where to connect with Lauren


    If this episode resonated with you, make sure to follow the podcast on your favourite listening platform so you never miss a new episode.


    Connect with Nadine:

    Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching

    Become In Demand Free Course

    Apply to work with Nadine


    Connect with Lauren:

    Instagram: @laurennajar

    LinkedIn: Lauren Najar

    Lauren Najar Website

    Free Sales and Visibility Resource

    1 hr
  • The Exact Steps To Build Authority And Stand Out Online with Paula Davies

    Authority isn’t about being the loudest voice online. To be an authority, you need to be clear in who you are and what makes you different from everyone else in your industry.


    In this episode of Beyond The CEO Norm, Nadine sits down with Paula Davies founder of House of Authority and a mentor who helps ambitious women step into leadership in their industry.


    They talk about what it actually means to become an authority in your space, the kind that makes people trust you, choose you, and want to work with you.


    Nadine and Paula go deep into why so many entrepreneurs struggle to own their authority, even when they are incredibly good at what they do.


    They discuss things like over-explaining your message, trying to sound more impressive than necessary, and how unclear positioning can dilute your impact.


    They also talk about the power of consistency, trusting your message even when results haven’t arrived yet, and why authority really comes from owning what makes you different rather than trying to blend in.


    Timestamps

    00:00 Introduction to Paula

    02:18 What does it look like to be an authority

    05:58 Paula’s journey from deputy head teacher to business mentor

    10:35 The Strategy of You and why authority starts with identity

    11:59 Quiet confidence versus loud visibility online

    14:33 Do you decide you are an authority or is it given to you

    19:31 Messaging that actually lands with your audience

    21:54 The difference between having expertise and being seen as an authority

    25:17 Shifting into premium positioning and higher-level clients

    29:15 Going first and taking action before you feel ready

    32:03 Showing up with conviction and consistency in your message

    40:54 Normalising the hard days in business

    42:47 How over-explaining can dilute your authority

    52:25 The identity, offers, and influence framework for building authority

    01:00:19 Where to connect with Paula


    If you enjoyed this conversation, make sure to follow the podcast so you never miss an episode.


    It also helps the show reach more people when you share this episode with a friend, leave a review, or rate the podcast on your listening platform.


    Connect with Nadine:

    Instagram: @nadineselinacoaching


    TikTok: @nadineselinacoaching


    Become In Demand Free Course


    Apply to work with Nadine


    Connect with Paula:


    Instagram: @itspauladavies


    The House Party 3 day experience

    1 hr 3 min
  • Is It Burnout Or Just The Pressure Of Growth with Kelly The Mind Yourself Coach

    On the outside, you’re thriving. You are ambitious, capable, driven and doing well. But on the inside, something feels off. Is it burnout or is it simply the pressure that comes with growth?


    Nadine sits down with stress and burnout coach Kelly O’Malley, aka The Mind Yourself Coach, to talk about the real difference between burnout and high performance pressure.


    They discuss why not all exhaustion is burnout, why positive stress can actually help you perform at your best, and how to recognise when pressure quietly turns into something harmful.


    You will learn how to manage stress without sacrificing ambition, how to set boundaries in high pressure careers and businesses, and how to support your nervous system so you can grow sustainably.


    Timestamps

    00:00 Intro to Kelly

    02:37 Why burnout hits high performers differently

    05:01 Kelly’s burnout story

    10:03 Why nervous system tools are not enough without boundaries

    12:31 Stress symptoms versus physical health concerns

    16:10 Why ambitious women ignore red flags

    18:31 What burnout really looks like on autopilot

    20:41 The difference between pressure and burnout explained

    24:52 The three pillar stress plan for sustainable success

    30:47 Why boundaries reduce burnout

    33:42 Non negotiable self care for high performers

    37:48 The in on off scheduling method

    40:54 Managing time vs managing energy

    46:41 How to properly wind down after work

    51:48 The daily check in question

    56:07 Connect with Kelly


    Make sure you subscribe to Beyond The CEO Norm so you never miss an episode.


    Connect with Nadine:

    Instagram: @nadineselinacoaching


    TikTok: @nadineselinacoaching


    Become In Demand Free Course


    Apply to work with Nadine


    Connect with Kelly:

    Instagram: https://www.instagram.com/the.mindyourself.coach/


    Free Daily Reset Kit: Daily Reset Kit


    Kelly’s Masterclass: How to Stop Letting Work Take Over Your Life


    Other links: linktr.ee/themindyourselfcoach

    59 min
  • The Void Between Business Levels and How to Uplevel Without Self Sabotage

    You are not failing. You are not behind. You are in the void between who you were and who you are becoming. And most people quit here.


    Nadine talks about the uncomfortable in-between stage of business growth that nobody prepares you for.


    The void.


    It is the grey area where you are no longer available for your old level, but you have not yet stabilised into the next one.


    When something shifts inside of you and you know you cannot keep working with the same clients, selling the same offers, or showing up with the same messaging, everything can feel destabilising. Your revenue might dip. Your engagement might slow down. Your nervous system might question whether you made the wrong move. But this is not regression. This is expansion!


    Nadine breaks down what the void actually looks like in real time:

    ➡️ Saying no to misaligned clients.

    ➡️ Holding your pricing when it would be easier to discount.

    ➡️ Watching momentum slow after a repositioning.

    ➡️ Outgrowing your visual brand.

    ➡️ Closing or reconfiguring offers that once worked but no longer fit the woman you are becoming.


    If you are currently pivoting, rebranding, raising your standards, restructuring your offer suite, or stepping into a higher level identity, this episode will remind you that the void is not a sign you made the wrong move.


    Timestamps:

    00:00 What the void actually is and why it feels so uncomfortable

    04:50 The Super Mario analogy for business expansion

    06:57 The first test saying no to misaligned clients

    10:42 Keeping one stable revenue stream while you refine your positioning

    13:42 Why momentum often dips after a pivot or rebrand

    19:28 How to create your own demand when validation is low

    21:40 When your visual brand no longer matches your growth

    28:03 Knowing when an offer no longer aligns

    38:35 How to hold your new standard when it feels hard


    If this episode resonated with you, take a screenshot and share it to your Instagram stories and tag Nadine.


    Make sure you follow and rate the show so you never miss an episode.


    Connect with Nadine:

    Instagram: @nadineselinacoaching


    TikTok: @nadineselinacoaching

    Become In Demand Free Course


    Apply to work with Nadine

    40 min
  • What It Really Takes to Build a Successful UGC Business with Anna from A Plus Socials

    SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGER


    You don’t need thousands of followers or years of experience to be taken seriously by big brands. You need to back yourself confidently and know what makes you unique.


    Nadine is joined today by Anna, UGC expert, business coach and founder of A Plus Socials, to dismantle the myth that you need external validation before stepping into authority.


    In this episode, Anna shares how to build a personal brand without social proof, negotiate higher rates with confidence, overcome self doubt and turn your so called flaws into assets.


    Anna shares how she built a profitable UGC business working with over 800 brands including L’Oréal, TikTok, Microsoft, Maybelline and Fiverr, and how she now helps women build sustainable creator businesses without burnout.


    Timestamps

    00:00 Introduction to Anna, UGC expert, former teacher and model

    02:48 How Anna got into UGC

    11:14 Finding her niche as a mum creator brands wanted

    14:41 Building momentum in business

    16:18 Why Anna started coaching and teaching UGC sustainably

    18:08 What UGC actually is and why you do not need followers

    22:18 How to build a sustainable creator brand from scratch

    26:12 Moving from taking anything to clear niche positioning

    28:07 Dream brands versus getting paid well

    32:37 Holding your rates with confidence and negotiating properly

    37:59 What successful creators do differently long term

    52:42 Positioning yourself as an expert without social proof

    57:31 Turning your perceived flaws into assets


    As always, if you enjoyed the conversation, make sure to subscribe, rate the show and share it on your socials.


    If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.


    Connect with Nadine:

    Instagram: @nadineselinacoaching


    TikTok: @nadineselinacoaching


    Become In Demand Free Course


    Apply to work with Nadine


    Connect with Anna:

    Instagram: @aplussocials

    TikTok: @aplussocials

    X: @a_plus_socials

    YouTube: @aplussocials

    Website: aplussocials.com


    1 hr
  • How to Build a Reputation That Speaks for Itself in Business

    SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGER


    You say you want to be known for your work… but are you actually ready for what that level of reputation requires?


    Nadine is chatting today about what it really means to build a reputation that speaks for itself in business. The kind where your name becomes associated with a specific result, a feeling, a standard.


    But she’s not just talking about the good side of building this kind of reputation. She’s saying it how it is and speaking about how, when your authority grows, so does the pressure.


    Nadine discusses the emotional and psychological shift required to move from being liked to being respected and breaks down why higher level clients do not want more access to you. They want clarity, confidence and direction.


    Timestamps

    00:00 What it really means to build a reputation

    02:18 The pressure of leadership and becoming known for a result

    06:13 Sign up to Nadine’s free 2 day event

    07:13 The fear of public failure

    15:28 Raising your standards, holding boundaries and pricing with confidence

    20:48 The social cost of growth and outgrowing who you used to be

    29:49 Becoming the obvious choice for your client


    If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.


    Connect with Nadine:

    Instagram: @nadineselinacoaching


    TikTok: @nadineselinacoaching


    Become In Demand Free Course


    Apply to work with Nadine


    31 min

About Beyond the CEO Norm

From the publisher's feed

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success.