In this solo episode, Nadine breaks down the truth about niching beyond the surface-level “ideal client” talk you’ve heard a hundred times before.

She reveals the two sides of your niche: your industry niche (who you serve) and your authority niche (why people choose you), explaining why both are essential for building long-term authority and to consistently attract clients.

Nadine explores how humility conditioning, that deep-rooted belief that it’s arrogant to own your strengths, keeps so many women stuck and second-guessing their expertise.

She shares how to confidently articulate what you do, what you’re known for, and the exact results you can help people achieve, even if you’re just 1% ahead.

You’ll learn how to define your ideal client with total clarity, identify your built-in skills and experience, and develop your own signature frameworks that make your brand unmistakably yours.

Timestamps:00:00 The Importance of Niching in Business02:17 Types of Niches: Industry and Authority03:07 Understanding Your Unique Value07:54 Overcoming Humility Conditioning13:07 Defining Your Ideal Client18:47 Identifying Your Skills and Experience22:24 Understanding Client Mindset23:17 Defining Your Niche25:01 Identifying Ideal Clients27:33 The 1% Authority Method30:16 Building Signature Frameworks35:32 Evolving Your Authority

If this episode helped you see your niche differently, take a second to rate the show five stars and message Nadine with your biggest takeaway.

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

They told you running your own business would be easy. That you could make 10K in passive income in your first year.

Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one.

Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches.

They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early.

Nadine and Brooke dismantle the myth of business being “easy” in your first year.

If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started.

Timestamps

00:00 Intro to Brooke Summers

02:49 Building a business that lasts

04:52 Learning to love the process instead of chasing results

09:21 Early challenges that shaped Brooke’s success

13:38 Balancing mindset and strategy in entrepreneurship

20:44 The wrong reasons to start a business

27:08 Why your first year won’t look “easy”

28:14 Navigating hustle, overwhelm, and staying consistent

30:26 Learning from failure and finding your ideal audience

35:04 Spotting victim-mentality clients and how to avoid them

40:04 High ticket versus low ticket strategies

44:40 Building a reputation before scaling passive income

50:54 Traits of entrepreneurs who make it beyond the first year

54:37 Where to connect with Brooke Summers

If you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up.

Connect with Nadine:

• Instagram: @nadineselinacoaching

• Apply to work with Nadine

Connect with Brooke

• Instagram: @brookesummeradams




• Facebook Community: facebook.com/groups/letransformationhub/

• Website: www.brookesummeradams.com

Do you ever feel like no matter how much you achieve in your business, it’s never enough?

Let’s talk about why chasing the next milestone might be keeping you stuck.

Nadine is speaking from her own experience about how constantly focusing on what didn’t go well or moving straight on to the next milestone can quickly take over and rob you of celebrating any progress.

Instead of framing moments like a lack of sign-ups from a launch as a moment of failure, Nadine reframes them as proof of progress and knowing what the right next step will be for your business.

She talks about the importance of recognising small wins and embracing quieter seasons in business.

Timestamps:

00:00 Navigating business setbacks

01:30 Overcoming the lack mentality

03:18 Recognising and celebrating small wins

06:21 The importance of long-term efforts

11:33 Client not seeing results with a masterclass to having an 8k month

13:39 Nadine’s constant chase to hit a certain weight

17:22 The importance of consistent promotion

21:51 Navigating quiet seasons in business

29:16 Share your thoughts on the episode!

If this episode resonated with you, please share it with a friend or tag Nadine on Instagram stories.

Don’t forget to subscribe to Beyond The CEO Norm and leave a rating or review. And if you had a breakthrough while listening, send Nadine a message with your feedback. She would love to hear from you!

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

Travelling with your business isn’t as glamorous as it looks online. Nadine is giving you an HONEST behind-the-scenes look at what it’s actually like to run a business while living out of a suitcase.

She chats about how she realised the hard way that travelling full-time isn’t the same as backpacking. Struggles with time zones, freedom and balancing client work and your own wellbeing are all issues that Nadine has faced.

You’ll hear about the lessons she’s learned, the methods she’s created to make travel sustainable, and the business structures that now allow her to serve clients without burning out.

If you’ve been thinking about taking your business abroad or you’re travelling right now and struggling with the challenges of working online while abroad, this episode will give you the practical steps you need to help you create a lifestyle that works for you.

Timestamps

00:00 The reality behind the “dream” of full-time travel

01:30 Nadine’s first experience with travelling while working

03:03 Time zone clashes and adapting to client schedules

06:02 Reassessing business models and lifestyle choices

08:28 Nadine deciding to burn her business to the ground

10:54 Figuring out which time zone works for you

16:35 The “In, On, Off” method

22:13 Creating a reliable workspace and WiFi setup

23:48 Structuring your business to support travel

26:56 Practical tips for managing business while abroad

If this episode resonated with you, make sure to subscribe to the podcast so you never miss a new episode and please leave a rating and review!

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

When you’re building a business online, showing up on social media can feel confusing.

Should you share everything about your life like an influencer, or keep things strictly professional as the CEO of your company?

Nadine is breaking down the fine line between influencer energy and personal branding, and how to get the right balance so your content builds trust, credibility, and connection with your ideal clients.

Nadine uses the ‘shop on fire theory’ to explain that oversharing in the moment is not the best business move as it’s not serving your ideal client and how you need to be sharing these experiences once you’ve come out the other side and can help your client do the same.

She’ll also give you three key questions you need to ask yourself to see if you’re posting like an influencer or like a CEO of your company and how to change it if you’ve been giving influencer energy.

Timestamps

00:00 Influencer energy vs personal branding

00:58 Nadine’s first Instagram story and why it was so hard

02:23 The Mariah Carey effect and showing up on camera

04:34 How influencer content is different from CEO content

08:20 The biggest mistake business owners make on Instagram

09:07 The Shop on Fire Theory

13:09 Sharing highs and lows without losing credibility

14:34 The fine line between influencer and CEO energy

17:33 Ways to know if you’re leaning too much into influencer energy

22:06 Selling without selling through personal branding

24:11 Building a brand intentionally

If this episode helped you rethink how you’re showing up online, Nadine would love to hear your takeaways! Share your thoughts on Instagram and tag @nadineselinacoaching⁠.

And if you’re enjoying Beyond the CEO Norm, hit follow and leave a 5-star review so more people can find these conversations.

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

Are you secretly giving off 'pick me' energy in your business? This could be costing you clients, confidence and control of your own business.

Nadine is discussing something that everyone has felt (or maybe even still feels) in their business and it’s the mindset that leaves business owners constantly seeking validation from clients instead of standing in their own authority.

This energy can show up in subtle ways and Nadine goes through some of them in today’s episode like from over-delivering out of fear, not charging enough or taking on clients you know are going to be a nightmare to work with.

It’s time to flip the dynamic and start choosing your clients instead of waiting to be chosen.

Nadine will give you practical steps as always to start doing this so make sure to listen until the end so you can start to implement her advice today.

Timestamps:

00:00 What 'pick me' energy looks like in business

01:51 Why seeking client validation keeps you stuck

03:11 Choosing clients who align with you

04:58 The importance of validating yourself first

09:07 Practical ways to start validating yourself daily

15:58 Reflecting honestly on how you run your business

If this episode resonated with you, please subscribe to the podcast, share it with a friend, and leave a rating or review!

Nadine would also love to hear your feedback, so message her and let her know what part of this episode spoke to you most.

Connect with Nadine:

Instagram: @nadineselinacoaching

Apply to work with Nadine

Scaling your business doesn’t just mean more money and more clients, like social media likes to make it out to be. It comes with a lot of hidden challenges that are so normal, but yet nobody talks about it.

Nadine is going to be opening up about the reality of scaling your business today.

While most business owners focus on landing their first clients or hitting their first income milestone, few talk about what happens when you actually achieve all the success you set out for.

Nadine shares the behind-the-scenes truth about managing a fully booked calendar, adapting your systems as you grow, and why success can feel heavier than failure.

She chats about what happens when clients are flowing in, money milestones are being reached, but you can feel your time, energy and systems reaching their breaking points. This is the point where self-sabotage usually comes in as the fear of success starts to creep in and you need to learn how to maintain momentum and use a new set of skills to do this.

If anyone has faced burnout from scaling their business, or if you’re someone who is in the early stages of business and you want to start building sustainable strategies for long-term success, this episode is for you.

Timestamps

00:00 The hidden challenges of scaling

02:34 Managing success and avoiding burnout

04:42 Adapting systems for growth

05:54 The normal feelings and struggles that come with growth

08:20 Maintaining momentum without burnout

11:19 Post-launch plans

13:31 Balancing CEO role and client work

16:29 Overcoming fear of success

20:39 The skills you need for scaling

26:51 Share the podcast on your stories

If this episode resonated with you, please screenshot it and share it on Instagram, tag @nadineselinacoaching so she can see where you’re tuning in from.

Don’t forget to subscribe, rate, and leave a review to help more business owners hear these conversations.

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

A no shouldn’t break you in your business and a yes shouldn’t be the only thing that keeps you motivated.

Nadine is speaking about one of the hardest skills to master in business and life which is practising neutrality.

This is so important so that you stay grounded and don’t end up spiralling when a client says no or getting too caught up when a client says yes.

She shares how attaching your value to external outcomes can leave you chasing unsustainable highs or crashing after rejections and how you can find the balance between these.

Nadine shows why your worth hasn’t shifted no matter the outcome, and how to keep showing up consistently regardless of results.

You’ll learn about self-fulfilling prophecies, rejection therapy, and also five practical ways to start practising neutrality right now.

Timestamps:

00:00 Understanding and practising neutrality in business

00:59 The impact of a yes or no on self-worth

02:03 Building resilience and self-awareness

03:58 The fine line between celebrating and spiralling

05:42 How self-fulfilling prophecies impact your business

07:37 Maintaining consistency and following the plan

13:11 Exposure and rejection therapy

15:59 Learning from failures

17:07 How Nadine practised rejection therapy

20:07 Practical ways to practise neutrality

27:12 Subscribe to the podcast

If this episode resonated with you, DM Nadine on Instagram, she would love to hear what situation you’re going to put yourself in this week to practise your own rejection therapy.

Don’t forget to subscribe, rate, and review Beyond The CEO Norm!

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

It’s time to stop being a yes man…

In this episode of Beyond the CEO Norm, Nadine is giving you a permission slip to stop people pleasing and start enforcing your boundaries so you can grow your business in a way that actually feels aligned.

Drawing from her experience building a six-figure business and working with over 100 clients, Nadine discusses why boundaries aren’t fixed, how they evolve with your skills and capacity, and how to spot when one is being crossed, both practically and energetically.

Nadine also gives you a practical tool you can use so that you know what to do when a boundary is being crossed, so that you can take back control of your business.

Timestamps:

00:00 The importance of boundaries in business

02:54 Recognising when boundaries are being crossed

05:12 Evolving boundaries with experience

09:45 Practical boundaries and processes

18:28 Setting practical standards in business

19:04 Recognising emotional boundaries

21:54 The power of holding the line

23:01 Balancing personal and business relationships

27:13 Modelling boundary behaviour

33:39 Practical tools for upholding boundaries

37:48 Share the podcast!

Thank you so much for all the support on the podcast so far! If you’ve been enjoying it then please make sure to rate the show 5 stars and to subscribe, as it really helps it to grow.

Connect with Nadine:Instagram: @nadineselinacoaching

Apply to work with Nadine

Just because something is working doesn’t mean it’s right for you, and as a business owner you need to be okay with pivoting when things are out of alignment.

In this episode, Nadine is joined by Rosie to discuss the emotional process of pivoting your business, even when you’ve built something extremely successful.

Rosie opens up about her brave decision to walk away from coaching and shut down her thriving membership, which she’s still receiving enquiries for, because she knows it’s no longer in alignment with her.

They discuss what happens when your brand, offers, or business model no longer align with the life you want to live, and how to know when it’s time to make a change.

In this episode, you’ll learn about the sunk-cost fallacy, fear of failure, and how external validation can hold us back from necessary change.

For anyone who has been thinking about making a change in their business but is feeling some resistance or fear around it, hopefully this episode will give you the courage you need to take the leap and take back control of your business.

Timestamps

00:00 Welcome and why pivoting is part of building a freedom-based business

03:20 Rosie shares how she knew it was time to change direction

04:45 The fear of being judged for making a pivot and potentially failing

09:40 The idea of fake it till you make it

11:10 Where your own judgements come from

12:06 How past conditioning shapes our version of success

15:30 Going back to what’s familiar

17:59 How Rosie knew it was her business that was causing her to feel out of alignment

20:16 Craving stability after years of travel

23:13 Lacking community

24:19 Having the choice to make a change even when you’re successful

28:31 Nadine’s ‘Catapult Method’ for pulling back before scaling

30:29 Dip in motivation and income

33:01 Competition is not a bad thing

34:14 Recognising when it’s time to make a change and letting go of ego

36:02 Sharing your new version of success online

42:07 The freedom of choice and following other people’s journey

52:15 Becoming less reactive

56:02 Final advice for anyone thinking about pivoting in their business

LinkedIn post mentioned by Rosie

If you enjoyed this episode, share it with another business owner who might need to hear it, and make sure to subscribe so you don’t miss next week’s episode.

Connect with Nadine:

Instagram: @nadineselinacoaching

Apply to work with Nadine

Connect with Rosie

Instagram: @rosiecoaching