Beyond the CEO Norm

If you’ve ever felt guilty about wanting to make good money doing what you love, then this is the episode for you.

Talking about money, especially in the online space, is very taboo and Nadine opens up in this episode all about your money beliefs, how they shaped her pricing and self-worth in business, and how you can do what you love and get paid well to do it.

She discusses why she used to undercharge, how to raise your pricing with confidence, and the stigma around money marketing.

If you are a business owner and ‘not in it for the money’, then your business is a hobby. You can feel passionate about what you do while still earning enough to support your life, and this episode will help you gain clarity on that.

Timestamps:

00:00 Rewriting your money story03:23 Where Nadine’s money story came from10:35 How these stories impacted her business18:59 Undercharging so that you can raise your prices20:52 How investing in yourself and your business changes over time22:31 The changes in your money beliefs25:12 Nadine’s opinion on money marketing28:17 Doing something you love vs doing it for the money29:59 Challenging societal views on money37:07 Reflect on your own relationship with money

If you enjoyed this episode please make sure to rate the show and share it on your Instagram story so we can continue to bring out episodes each week and grow the community!

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This week, Nadine shares the three key questions that every business owner has to answer with absolute clarity if they want to show up with confidence, book more clients, and grow a sustainable business…

Why now? Why this? Why you?

These are the exact questions your ideal clients are asking themselves every time they land on your page, watch your stories, or consider clicking book now on a discovery call.

Nadine breaks down each one, gives examples of how to answer them, and shares practical tools to help you become the obvious choice for your ideal client.

Timestamps

00:00 The 3 questions that will change how you show up in your business

02:46 WHY NOW: creating urgency with your offers without needing a discount

05:49 Understanding the empowered buyer vs the problem-aware buyer

08:32 How to write content that helps your clients decide to move

09:08 WHY THIS: how to stand out when others offer similar services

10:37 Defining your unique framework and why your method is different

12:28 Nadine's 'Fully Booked Framework'

14:30 Map out your framework

16:20 WHY YOU: how your traits and story build trust

17:18 The 1% rule

18:56 How Nadine’s directness attracts the right people

21:31 Your personal brand story and using the trackers

22:10 The importance of integrating your strengths into your content

23:40 How to use this episode as a practical tool

Thank you so much for listening and for the continued support on the podcast.

As always, please rate the show, subscribe, and share it with a friend as it really helps to grow the podcast!

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Getting success at the beginning of your business is one thing, but can you actually maintain it?

It’s so important that you have the mindset and strategies in place to know it wasn’t just a fluke and that you can continue to succeed and take it to the next level too.

Nadine discusses the identity shifts that happen when you finally start seeing the results you’ve been working so hard for. Whether it’s landing your first client, signing your first 5K month, or speaking on camera for the first time, it’s about making sure this becomes your new normal.

She shares mindset and strategy tips to help you deal with the imposter syndrome that can creep in once success starts arriving.

You'll learn how to evolve your identity with every new level you unlock in business, the importance of constantly redefining success, and two weekly tools you can use to continue being successful.

Timestamps

00:00 What really happens after your first “win”

01:44 Redefining success beyond money or clients

03:19 Exposure therapy and making the scary things feel normal

04:28 Redefining success at every level

08:02 Strategy and mindset need to go together

16:46 What makes YOU the right choice

18:03 The importance of clarity in your content, offers and the problems you solve

23:22 Maintaining long-term success and knowing it’s not a fluke

28:20 Weekly leadership habit 1: The authority tracker

31:10 Weekly leadership habit 2: The client win tracker

35:45 How to support the podcast

If you enjoyed this episode, make sure to subscribe, leave a review, or tag @nadineselenacoaching on Instagram. Nadine would love to hear your thoughts.

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Welcome to the very first episode of Beyond The CEO Norm!!

Nadine is going head first into the exact purpose of this podcast and that’s talking about the realities of running a business in your 30s and not following the normal path that most people take.

This is an open conversation where she’s going to be discussing taboo topics that aren’t spoken about online as business owners- what freedom ACTUALLY means to you, the loneliness that can come with travelling, what it’s like to date as a business owner, the pressure to have kids and settle down, and the shame you might feel having to move home.

Nadine always says it like it is and in her first episode, she’s opening up about what it really means to build a business that supports the life you actually want.

Whether you’re in the middle of a pivot, craving a change in your business, or feeling tired of doing what you’re “supposed” to do, this conversation will affirm that you’re on the right path or challenge you to think about where you want to go.

Timestamps:

00:00 Welcome to the first episode of Beyond the CEO Norm!

00:32 Challenging societal norms in your thirties

03:23 How Nadine’s definition of freedom has evolved

07:27 Nadine’s transition into starting her business

16:24 Choosing not to have kids and the reactions it brings

18:54 Moving home in your 30s and the shame no one talks about

20:18 Letting go of a career that once defined you

23:40 Choosing growth over a stable pay cheque

26:58 Dating as a business owner

28:40 Why we have to keep redefining freedom

30:52 People fitting you into a box

33:23 What success really means to Nadine now

35:02 Show some love to the podcast!

Thank you SO much for listening to the first episode of Beyond the CEO Norm! If you enjoyed the episode, please do us a big favour and subscribe on your favourite listening platform and leave a review.

And if you have any insights that came from this episode then drop Nadine a message on Instagram as she would love to hear from you.

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Welcome to Beyond The CEO Norm, the podcast for business owners who decided not to take the traditional path in life.

You’ve said no to the house, the 9 to 5, and the play-it-safe version of success because you know you’re made for more.

Host Nadine introduces what you can expect from the show: real talk about the messy middle of entrepreneurship, the highs, the lows, and what it’s actually like to run a freedom-led six-figure business in your 30s.

Each week, you’ll hear honest behind-the-scenes insights, practical advice to move your business forward, mindset shifts to change how you’re showing up, and unfiltered conversations with other business owners who don't hold back either.

If you're ready for someone to say it like it is, hit subscribe so you never miss an episode!

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