Beyond the CEO Norm

You don’t need to have the most experience to be seen as an authority. You only need to be 1 percent ahead of your ideal client!

Most people get mixed up with who they’re actually supposed to be speaking to in their content and end up feeling like they’re not good enough, simply because they’ve been trying to impress their competitors and not their ideal client.

Nadine breaks down what authority really means in business and why so many women underestimate the power they already have.

She introduces the concept of the ‘1 percent authority’ and explains why being slightly ahead of your ideal client is EXACTLY what makes them choose you.

Timestamps:

00:00 Subscribe to the podcast

01:13 What 1 percent authority actually means in business

02:02 How to recognise where your authority already exists

04:19 Breaking down the 1 percent authority concept

04:39 Nadine’s example that changes how you see expertise

06:31 How comparison and self doubt pull you out of leadership

15:33 Understanding natural strengths versus learned skills

25:23 Client example of showing authority in action

32:21 Clear signs your focus is misdirected

36:34 How to start owning your authority today

If you took something from this episode and would like to support the podcast, please make sure to rate the show 5 ⭐️ and subscribe too!

Connect with Nadine:

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Nadine sits down with past client Rachel to discuss her full journey from corporate marketing, freelancing on the side, and underpaid platform work to becoming a confident email marketing and launch specialist living full time in Bali.

Rachel shares what it was really like to go from starting a business as a side hustle to working for herself full time, the frustration of working with low-paying clients and feeling like her client results just weren’t good enough.

They explore the mindset shifts, identity changes, and strategies that helped Rachel niche properly, get clear on her messaging, and start attracting aligned, high-quality clients who valued her work.

Timestamps

00:00 Intro to Rachel

01:53 Freelancing on the side while travelling and exploring freedom

03:32 Making the leap from side hustle to full-time business

04:12 The challenges, doubts, and early wake-up calls in business

05:48 Realising the importance of niching and clarity

07:15 Deciding to invest in coaching and getting support

08:49 Learning how to navigate sales conversations and attract the right clients

29:06 What changed when Rachel started working with aligned and exciting clients

29:28 Building confidence through clear messaging and owning results

34:35 Living and working remotely in Bali

36:25 Finding balance between work, life, and enjoyment

42:23 Connect with Rachel

If you enjoyed today’s episode, make sure to subscribe so you never miss a conversation like this!

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Instagram: @nadineselinacoaching

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Connect with Rachel:

Instagram: @rachelcaborn.co

LinkedIn: Rachel Caborn

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You won’t have everything figured out from the start when building an online business, and in today’s episode Nadine is joined by Niamh Delaney, from Niamh Team Virtual, to discuss how to create an online freedom based business.

Niamh Delaney is a virtual assistant coach who helps ambitious women leave the nine to five and build online businesses that offer freedom, flexibility, and sustainable income.

Nadine and Niamh explore what it really takes to build an online business, from choosing services and deciding whether or not to niche, to understanding what being fully booked actually looks like behind the scenes.

They also go into personal branding, showing up online, maintaining long term client relationships, and recognising the difference between growth phases and maintenance phases in business.

Timestamps

00:00 Introducing Niamh Delaney

01:34 Niamh’s journey into entrepreneurship

04:31 Starting a VA business during the pandemic

11:07 Choosing services and deciding whether to niche

17:02 Showing up online and blending business and life

29:07 The reality of starting an online business

29:41 Balancing passion with financial stability

30:18 Why freedom matters more than rigid structure or money

33:10 Starting a business at any age

36:48 What being fully booked really looks like

38:49 Maintaining strong client relationships

41:32 Common mistakes in online business

47:38 Growth phases vs maintenance phases

55:26 Personal growth through entrepreneurship

57:25 How to connect with Niamh

If you enjoyed this episode, make sure to subscribe so you never miss an episode.

Share it with someone thinking about starting an online business, and leave a rating or review to help the podcast reach more listeners.

Connect with Nadine:

Instagram: @nadineselinacoaching

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Connect with Niamh:

Instagram: @niamhteamvirtual

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The VA Academy

What happens when your business is working but no longer feels aligned? Nicole Daly, founder of Saol Digital, joins Nadine on today’s podcast to talk about how trusting that feeling that there’s something more for your business is what will lead to success.

In this episode, Nicole shares her journey of evolving from offering general support services to building an agency centred around social media and podcasting.

Nicole and Nadine discuss what it looks like to outgrow the business you first began with, and how rebranding, refining your messaging, and working with the right clients can unlock an entirely new level of growth for your business.

Nicole opens up about self-doubt when rebranding, why she invested in support, how she structures work while travelling, and the importance of accountability when you are stepping into that next level of business.

Timestamps:

00:00 Intro to Nicole

01:50 How Nicole’s business has evolved

06:42 Why alignment is so important even when business is going well

10:12 The signs that something needed to change

15:35 The new clients that Nicole started to attract in her business

23:42 Raising prices and how new clients felt about investing

27:40 Why Nicole invested in FEM and 1:1 coaching

32:34 The biggest shifts in Nicole’s messaging

39:15 Why accountability speeds everything up

44:20 Balancing work while travelling

46:15 Creating focused work blocks

52:20 Why taking risks are important for growth

56:30 Where to connect with Nicole

If this episode resonated with you, please rate the show 5 stars and send Nadine a message with what you took away from the episode.

Connect with Nadine:Instagram: @nadineselinacoaching

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Connect with Nicole

Instagram: @saol.digital

TikTok: @saol.digital

SCALE Launch Your Podcast in 5 Simple Steps

Fear of failure is obvious, but fear of success is far more subtle and more dangerous.

In this episode, Nadine is joined by MJ, founder of Conjur, to discuss how upper limits quietly keep women stuck, even when everything starts going right.

Nadine and MJ explore how identity shapes pricing, boundaries, confidence, and capacity, and why so many women unconsciously pull back just as things begin to work.

From shutting down after signing multiple clients, to undercharging despite high value, to constantly seeking more information instead of taking action, this episode breaks down how upper limits actually show up in your business and life.

Timestamps

00:00 Introducing MJ

01:39 MJ’s journey from photography into business and identity work

13:45 How self-sabotage and upper limits show up

16:10 Letting go of old identities to allow business growth

24:35 Pricing struggles and feeling uncomfortable charging your worth

27:46 The difference between lower limits and upper limits

35:35 Why success can feel scarier than failure

41:31 Why growth requires sitting in discomfort instead of pulling back

47:07 Self-trust, investing in yourself, and following through

51:26 How to recognise your own upper limits in business

01:00:18 Where to connect with MJ

If this episode resonated with you, share it with someone who needs to hear it and subscribe to the podcast so you never miss an episode.

Connect with Nadine:Instagram: @nadineselinacoaching

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Connect with MJ

Instagram: @conjur.brandmagic

Threads: @conjur.brandmagic

TikTok: @conjur.brandmagic

Visit the Conjur website

Instead of offering another surface level year in review for her last episode of 2025, Nadine breaks down the taboo conversation around quitting.

This solo episode is one of the most honest reflections of the year. Nadine speaks directly into the tension every entrepreneur has felt at some point. The space between wanting to give up and wanting to push through.

There are key questions that you need to ask yourself if you feel like throwing in the towel so that you can be clear on whether it is the right decision for you or whether you just need to make some changes in your current business so that it feels aligned again.

She also opens up about her own season of maintenance mode, losing passion, and making strategic changes that helped her fall back in love with her business.

Get your pen and paper out because Nadine is going to get you to really dig deep and get so clear on where you want your business to go in the new year before you even get your vision board or goal setting finished.

Timestamps

00:00 A different way to reflect on 2025

01:29 Why quitting is taboo in the online space

02:46 How persistence gets glorified and why that can hurt you

04:46 Nadine’s personal experience of entering maintenance mode

11:14 The honest questions to ask before you decide your next move

22:32 When choosing to persist becomes a powerful decision

26:47 The mindset behind strategic persistence and self expansion

Send Nadine a message if what she said has resonated with you and if it has inspired you to take action in some way.

And if you can take two minutes to subscribe, share the episode, or rate the show five stars, it truly helps the podcast reach more business owners who need these conversations.

We will be back on January 1st with new episodes of Beyond the CEO Norm. See you then.

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are.

Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can.

They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way.

Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful.

Timestamps

00:00 Intro to Karen

03:41 How Karen first stepped into entrepreneurship

06:45 Shifting into marketing and freelance work

11:10 Building financial stability and planning ahead

23:28 Aligning your business with your personal goals

35:46 Choosing what works for you between organic marketing and ads

39:41 Adjusting your business strategy for long term sustainability

43:13 Knowing when to transition from one-to-one to group coaching

50:33 Creating passive income and shifting your offer suite

54:51 Finding the balance between high touch and low touch support

01:02:02 The role of self awareness in how you build your business

01:04:59 What’s next for Karen

Thank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️

Connect with Nadine:Instagram: @nadineselinacoaching

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Connect with Karen:

Instagram: @thesimplifiedsocialmedia

TikTok: @thesimplifiedsocialmedia

Email: [email protected]

Nadine sits down with her long-term client, Olga, a systems strategist and operations consultant, to discuss what it really takes to grow a service-based business without burning out, second-guessing yourself, or staying stuck in the same patterns for years.

Olga started off like a lot of online service providers. She was offering VA services at an hourly rate, fully booked with clients, but was still unable to see how she would be able to take her business full-time, go travelling, and actually scale so she could live the life she wanted.

Just because you’re fully booked doesn’t mean that things don’t need to change.

Olga takes us through the fears, turning points, and uncomfortable decisions that she needed to make to build more confidence, strengthen her boundaries, and create an aligned client roster that actually supports her life.

She talks about the mindset shifts that helped her raise her prices, how she stepped into her authority, and when she realised she’d rather have no clients than bad clients.

This episode is filled with insights for anyone who wants to grow their business in a way that will be sustainable in the long run.

Timestamps

00:00 Intro to Olga

01:34 Olga’s early struggles in her business and her first breakthrough

03:34 What happened when she had a discovery call with Nadine

06:59 What it really takes to build a sustainable business and move through challenges

09:00 The mindset shifts that helped her grow and strengthen her confidence

14:32 Moving away from hourly rates

24:42 Showing up online through content

38:20 Breaking down common business terms in a way that makes sense

41:36 The reality of hard work, sacrifice, and what it looks like behind the scenes

53:50 Looking back on her growth and what she’s building next

If you enjoyed the episode, please follow the show, share it with another business owner who needs it, and leave a rating to help us reach more listeners!

Connect with Nadine:Instagram: @nadineselinacoaching

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Connect with Olga

Instagram: @nextday.executive

LinkedIn: Olga Zippa

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Most coaches will tell you about all of the mistakes they made years ago, how they’ve overcome them and how you can do the same.

But no coach is talking about the mistakes they’re still making even 5+ years in.

Nadine wants this podcast to be a really open and honest space, and she wanted to share today what no one else is sharing- the mistakes that she made this year in her business even when it was her most successful year, and what she’s going to change going into 2026.

Nadine shares how her ambition often pushed her into unrealistic timelines, how ignoring her predictable seasonal patterns led to unnecessary pressure, and how her need for both freedom and security created an internal battle that she could no longer ignore.

She reflects on taking on passionate but misaligned clients, the importance of behaviour over potential, and why she is raising her standards to protect her energy.

She also discusses letting go of offers that no longer excite her and reconnecting with what truly matters in her business.

Timestamps:

00:00 Doing an identity audit

04:30 Recognising misalignment and why it doesn’t always mean burning everything down

10:59 How ambition pushed Nadine into unrealistic timeframes

20:00 Navigating the tension between freedom and security

24:24 Finally accepting seasonal patterns instead of fighting them

25:23 How to spot when a client is misaligned

33:50 The hard truth about letting go of offers that no longer excite you

34:51 Reconnecting with your business instead of detaching from it

39:25 What balancing hustle and maintenance actually looks like

41:18 What Nadine’s mistakes taught her about growth

42:46 Nadine’s intention for 2026

If Nadine’s reflections resonated with you, she would love to hear your thoughts.

Make sure you follow the show so you never miss an episode, and if you enjoyed listening, please rate or review the podcast to help it reach more people!

Connect with Nadine:

Instagram: @nadineselinacoaching

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If you want to triple your prices and actually turn your business into more than just a hobby, then this is the episode for you.

Nadine is joined by past client Kelly who is a breakup and self worth coach to share the story behind how she completely transformed her coaching business.

They explore how Kelly went from 4,000 followers and posting consistently without getting any inquiries, to making small tweaks in her content that resulted in clients ready to pay in full for her services.

A lot of people will relate to Kelly’s story as she felt for the first year of her business it was actually just a time consuming hobby as it was not getting her paid clients.

After working with Nadine in Foundations to Fully Booked, Kelly learned how to speak directly to her ideal client in a way that made them feel fully seen and understood and now she has a proven system that means she knows exactly what to do now to sign clients with ease.

If you have just started your business or have been struggling to sign clients even a year or two into your business, you are going to learn exactly what you need to do to make huge shifts to get those clients.

Timestamps

00:00 Intro to Kelly

02:56 Kelly’s journey with starting coaching and working with Nadine

10:03 Why she joined Foundations of Fully Booked

12:08 The business shifts that transformed her client results

14:34 The content strategy to attract the right people

24:33 Adjusting pricing and updating her coaching programme

27:44 Building consistency in content

28:52 Understanding control and predictability in your content

32:30 The role of stubbornness and resilience in business

34:47 Managing success, capacity, and overwhelm

42:09 How small strategic tweaks led to big results

54:32 What is next for Kelly

If you enjoyed this conversation, make sure to follow the show, share this episode with someone who would love it, and leave a rating or review. It helps the podcast reach more listeners who need these conversations.

There are FOUR spaces left to join FBB before the end of the year. If you are ready to get the same results as Kelly then you can apply here.

Connect with Nadine:Instagram: @nadineselinacoaching

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Connect with Kelly:

Instagram: @kellyskoaching

TikTok: @kellyskoaching

Empower Her Retreats: @empowerher_retreats

Podcast: The Breakup Debrief Podcast