Beyond the CEO Norm

Why Now, Why This, Why You


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This week, Nadine shares the three key questions that every business owner has to answer with absolute clarity if they want to show up with confidence, book more clients, and grow a sustainable business…

Why now? Why this? Why you?

These are the exact questions your ideal clients are asking themselves every time they land on your page, watch your stories, or consider clicking book now on a discovery call.

Nadine breaks down each one, gives examples of how to answer them, and shares practical tools to help you become the obvious choice for your ideal client.

Timestamps

00:00 The 3 questions that will change how you show up in your business

02:46 WHY NOW: creating urgency with your offers without needing a discount

05:49 Understanding the empowered buyer vs the problem-aware buyer

08:32 How to write content that helps your clients decide to move

09:08 WHY THIS: how to stand out when others offer similar services

10:37 Defining your unique framework and why your method is different

12:28 Nadine's 'Fully Booked Framework'

14:30 Map out your framework

16:20 WHY YOU: how your traits and story build trust

17:18 The 1% rule

18:56 How Nadine’s directness attracts the right people

21:31 Your personal brand story and using the trackers

22:10 The importance of integrating your strengths into your content

23:40 How to use this episode as a practical tool

Thank you so much for listening and for the continued support on the podcast.

As always, please rate the show, subscribe, and share it with a friend as it really helps to grow the podcast!


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Beyond the CEO NormBy Nadine Selina