Embedded fintech is a massive opportunity for vertical software companies, but most SaaS operators aren’t thinking about the full potential.

WorkWave SVP & GM of Fintech and Strategic Partnerships Jacob Olins joined host Becky Kopplin to discuss the unique opportunity for vertical SaaS companies to disrupt traditional banking, the most common challenges, and how to unlock fintech growth.

They discussed:

• How Square paved the way for embedded finance
• One leadership decision that separates the embedded fintech winners from everyone else
• Where in the payments journey most software companies get stuck – and how to unlock next level growth
• How to evaluate your embedded fintech opportunities and decide where to start (hint: it’s not always payment acceptance)
• Two archetypes for a payments leader, and how to choose the right payments leader for your organization

Listen to the Acquired podcast episode on Visa that Jacob recommended during the conversation.

The Payments Strategy Show is brought to you by Vertex and Rainforest.

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