Indian Mobile App user rate grows by 131% - 9 billion apps were downloaded in 2015 (India)

Welcome to the 40th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

The post 040 : Mobile Apps are taking over our lives – options ? appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley take a look at PRSA's Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in the past. It is a unique opportunity for PR agency leaders to learn about the "business of the business." It's a networking place to find others who share the same business challenges that you do as a communications business leader. In fact, Martin, Gini and Joe first met at the Counsellors Academy annual conference in Phoenix. It's not too late to register for this year's conference. If you do attend, make sure to say hello to Martin! :)

For our second topic, Gini asks the question, "Is specialization in PR a thing of the past or the way of the future?" Martin and Joe weigh in with their views and how they have harnessed generalist and specialist knowledge in their careers.

The post Inside PR 434: Let’s talk Counselors Academy appeared first on FIR Podcast Network.

Today's panel includes public relations strategist Sally Falkow, marketing CEO Lee Odden, and social/digital thought leader Ekaterina Walter. Our topics included an update on the New York Joint Commission on Public Ethics' decision to require PR agencies to register as lobbyists, a content marketing crisis with the volume of content rising and the level of engagement falling (and whether email newsletters might be a solution), and Meerkat's decision to exit the live social streaming category (which it pretty much invented). In addition to other discussion topics, Dan York reports from the ICANN meetings in Marrakech.

The post FIR #25: Content up, engagement down appeared first on FIR Podcast Network.

If you want to increase online visibility of your online communications, it is essential that you use images optimised for each online platform. In this episode we explore the new visual content creation platform Snappa that allows your create, remix and edit images correctly sized for each social and digital channel

The post #002: How to use Snappa for visual content creation appeared first on FIR Podcast Network.

In this episode, Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), with his co-host for the month, #ThoughtLeader Stacy Feiner, Psy. D., Business Psychologist & Executive Coach for the Middle Market, sits down with #ThoughtLeader Keven Prather, Certified Family Business Specialist (CFBS) of Skylight Financial Group, to discuss the culture present in every company and how it affects the transition process.

Given that culture in companies can take years to develop, is it still alive despite today’s fast-paced life and is it still relevant? Though we live in a world that is changing rapidly, culture is still very much alive and is in fact one of the most critical aspects of what we encounter.Often, it defines whether or not companies will be successful or unsuccessful in the long term. Aside from having a culture, companies also have a personality, which is important.

The post #108: Keven Prather and Stacy Feiner on Company Culture and Transition appeared first on FIR Podcast Network.

On this week’s Inside PR, Gini Dietrich and Joseph Thornley talk about keeping comments from dying. Gini talks about her experience with the SpinSucks blog. Gini has watched comments on her blog decrease while conversation on private Facebook groups has increased. One of the things she is doing to bring renewed life to the comment area of SpinSucks is to switch from LiveFyre to Postmatic for comment management. Postmatic enables commenting via email. Danny Brown is a big advocate of Postmatic, which enables commenting via email. Danny says that he has experienced a substantial lift in comments on his blog since enabling email comments through Postmatic. So, Gini has decided to try it. She’s testing it out now and will chronicle her experience with it on future episodes of Inside PR.

We also talk about the absolute must-use, can’t live without it tool for all content publishers – Google Analytics. Gini and I use Analytics daily for all of our sites. We talk about why – the insights into the performance of our content. We spend so much time creating it. Why walk away and simply hope that it reached an audience. We share how we use it – and hopefully this will help you as well.

The post Inside PR 433: Keeping comments alive appeared first on FIR Podcast Network.

53% of Indian marketers voted for email marketing as one of the top e-marketing activities. Around 89% of India Marketers voted for Email Marketing to be an effective tool for their business.

The post 039 : Why talk about email marketing in India today? appeared first on FIR Podcast Network.