This episode features #ThoughtLeader and #Expert Dr. Dennis Reina.
Continue Reading →

The post #752: Dr. Dennis Reina w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

During the pandemic-related lockdown, with everyone but essential workers working from home, companies had little choice but to inform employees that their employment was being terminated using Zoom, Teams, or other digital channels. Now that people are back in the office, full-time or under a hybrid model, many companies have retained the practice. Some have asked all employees -- even those working in the office -- to stay home during a layoff so those who are being terminated can get the news remotely. In this short midweek episode, Neville and Shel discuss whether this approach is here for good and, if it is, whether there are implications for companies engaging in the practice.
Continue Reading →

The post FIR #327: Laid Off In The Comfort Of Your Own Home appeared first on FIR Podcast Network.

Another day, another rant from Chip and Gini. This time they have references and case studies on their minds.
Continue Reading →

The post ALP 187: References and case studies for your agency appeared first on FIR Podcast Network.

Can the metaverse survive? Is this the Metaverse winter? Is the metaverse dead? Headlines like these appear across media as attention -- and investment dollars -- shift from the metaverse to Artificial Intelligence. Is the metaverse really destined for the trash heap of tech history? Neville and Shel take issue with all the doom and gloom in this short midweek episode.
Continue Reading →

The post FIR #326: The (Metaverse) Winter of Our Discontent appeared first on FIR Podcast Network.

While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gained prominence since the November 2022 public release of ChatGPT, more public relations practitioners may be open to the idea of using AI to help identify the right journalists for their stories and craft pitches that will be more likely to appeal to them.

In this FIR Interview, Neville Hobson and Shel Holtz spoke with Aaron Kwittken, founder and CEO of PRophet, which is billed as "the only generative and predictive PR platform." Once you have created an initial pitch, PRophet evaluates it, predicts media interest, and then helps draft personalized pitch copy to interested journalists.
Continue Reading →

The post FIR Interview: PRophet Founder and CEO Aaron Kwittken appeared first on FIR Podcast Network.

The past few weeks have been full of headlines about bank runs, government takeovers, and financial pandemonium.
Continue Reading →

The post ALP 186: The 2023 Banking Crisis and what it means for your agency appeared first on FIR Podcast Network.

Coca-Cola is one of the first companies to demonstrate a big commitment to generative AI, launching a contest that requires contestants to use both of OpenAI's public tools: ChatGPT and DALL-E 2. Neville and Shel discuss the contest and some other brand experiments with generative AI tools in this short midweek episode.
Continue Reading →

The post FIR #325: Making AI-Generated Brand Magic appeared first on FIR Podcast Network.

Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren't sure how best to do it.
Continue Reading →

The post ALP 185: Expanding the service offerings of your media relations agency appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Ian Baker.
Continue Reading →

The post #751: Ian Baker w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Ida Abbott.
Continue Reading →

The post #750: Ida Abbott w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.