Conventional wisdom argues that silos in business are bad, preventing knowledge and information from spreading beyond the silo's walls. When it comes to returning to work, proponents of all hands on deck in the office insist that remote work creates silos and all but eliminates the opportunity for chance encounters that lead to new ideas or shared knowledge. A new study from Harvard, which analyzed billions of employee emails from 2020 and 2021, found that silos did solidify but that the results were actually positive.
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The post FIR #228: Rethinking Silos appeared first on FIR Podcast Network.

The communications plan is not an easy thing to accomplish, but it's made a lot easier when you know what to include. It's not just tactics, which is why Gini Dietrich outlines it all for you right here
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The post Spin Sucks 183: What a Good Communications Plan Should Include appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying.
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The post ALP 141: Defining your Ambition as an agency owner appeared first on FIR Podcast Network.

In his Tech Report, Dan York reports on "static videos" becoming a thing on Instagram, a British band's protest against Spotify's algorithm, a Twitter test to send DMs by bypassing the DM button on your profile, Wired's review of the messaging app Telegram, the release of WordPress 5.9, and a new project Dan's working on.

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The post FIR #227: DAOS and Crypto and Blockchain (Oh, My!) appeared first on FIR Podcast Network.

Deloitte, the global consulting firm, has launched "Unlimited Reality," a practice designed to help clients "harness next-generation strategies, tools, and technologies to create and connect virtual worlds for industrial, workplace, enterprise, and consumer contexts." In other words, Deloitte wants companies to engage with them to find their way into the metaverse. Neville and Shel discuss what all this means and look at the role the metaverse is beginning to play for enterprises.
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The post FIR #226: The Metaverse Goes Corporate appeared first on FIR Podcast Network.

Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Neville and Shel talk with Ben about the research and its application to marketing planning and execution.
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The post FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance appeared first on FIR Podcast Network.

As interviewing job candidates switched from in-person to video during the pandemic, some candidates have been paying shills to stand in for them. Others have shelled out money to be fed answers to interviewers' questions. Neville and Shel dive into one case of a job candidate who had someone else interview on his behalf and discuss ways to detect this unique and baffling new fraud.
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The post FIR #225: Bait and Switch appeared first on FIR Podcast Network.

In this episode, Gini Dietrich reflects on a powerful lesson learned: you never know who you’ll run into at any point in your life, so behave appropriately and choose your words carefully. 
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The post Spin Sucks 182: It’s a Small World – Choose Your Words Carefully appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency's Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business.
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The post CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy) appeared first on FIR Podcast Network.

Many agency employees feel overworked, yet it can be difficult to convince them to take a vacation from time to time.
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The post ALP 140: Should you force employees to take time off? appeared first on FIR Podcast Network.