We talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide.
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The post FIR B2B #153: How to Build Your “Voice Brand” appeared first on FIR Podcast Network.

While some of us are immersed in Web3, most Americans are pretty clueless about it, according to a new survey. But survey responses also reflect dissatisfaction with Web 2.0, identifying issues Web3 is meant to fix.
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The post FIR #233: Wondering About Web3 appeared first on FIR Podcast Network.

Gini Dietrich discusses the trouble of an unregulated industry that leaves the Code of Ethics by the wayside and what communicators can do to hold others accountable. 

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The post Spin Sucks 185: PR Pros Behaving Badly appeared first on FIR Podcast Network.

One DAO -- a Decentralized Autonomous Organization -- is taking its visual brand very seriously. And true to its nature, Cabin DAO has decided to decentralize the creation of its brand. As DAOs grow in popularity, expand the scope of their focus, and become a routine approach to some kinds of business activities, could decentralized branding become more common?
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The post FIR #232: Decentralized Branding appeared first on FIR Podcast Network.

Welcome Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications back to this month’s EE Voice podcast. Victoria joined Sharon and me to discuss Dewpoint’s insights report, “The New Rules of Employee Experience & Communications in 2022.” 

In speaking to dozens of business leaders, Victoria and her team captured and analyzed emerging trends – the themes and trends that will impact the way we work moving forward. 

For more insights from Victoria, connect with her on LinkedIn. 
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The post Episode #60: Victoria Dew on the new rules of employee experience appeared first on FIR Podcast Network.

A Gallup-Knight Foundation survey finds a precipitous decline in the number of Americans paying attention to national news. For many organizations, some national news provides important context to company decisions and actions. Is it incumbent on businesses to make sure their stakeholders know that news? And given that 25 percent of Americans get news from podcasts, is audio a key channel for delivering pertinent news?
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The post FIR #231: Are All Companies In the News Business? appeared first on FIR Podcast Network.

After learning their company was planning a cloud-based NFT service, a group of Salesforce employees sent a letter to leadership expressing their vehement opposition. They are part of a growing backlash against NFTs, objecting to everything from their impact on the planet to the scammers and fraudsters they attract.
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The post FIR #230: Employees vs. NFTs appeared first on FIR Podcast Network.

How can leaders support their teams during times of uncertainty, hardship, and even loss? Gini Dietrich explores what grief leadership means and shares five things an employer should do in moments of grief. 

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The post Spin Sucks 184: Navigating The Worst Times appeared first on FIR Podcast Network.

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it.
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The post ALP 142: Let’s talk about trading time for money appeared first on FIR Podcast Network.

It will not go down in business history as one of the most consequential mergers or acquisitions of all time, but The New York Times' acquisition of the extraordinarily popular word game, Wordle, has produced an avalanche of criticism and even threats to cancel subscriptions. There are lessons here for any organization acquiring a company with an engaged fan base, and even for companies planning to make changes to existing popular products.
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The post FIR #229: Much Ado About Wordle appeared first on FIR Podcast Network.