How do you handle the cancellation clause of your client contracts?
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The post ALP 128: Agency client cancellation policies appeared first on FIR Podcast Network.

It’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do, outside of media impressions and advertising equivalencies—which I think we can all agree are bunk. But then digital marketing and communications... Continue Reading →

The post Spin Sucks 172: 94% of Communicators think WHAT? appeared first on FIR Podcast Network.

It is not uncommon for agency employees to want to do a bit of freelancing on the side. Some even have dreams of starting their own agency or other business.
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The post ALP 127: How to handle agency employee side hustles appeared first on FIR Podcast Network.

The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel.
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The post ALP 126: The relationship between bottled water and agency pricing appeared first on FIR Podcast Network.

Is it possible to lose your client’s business because you have done too good of a job for them?
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The post ALP 125: Can your agency do too good of a job for clients? appeared first on FIR Podcast Network.

We talk with a lot of small PR and marketing agency owners who are weary of their own businesses.
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The post ALP 124: When agency owners get tired of their business appeared first on FIR Podcast Network.

In this week's episode of The Spin Sucks Podcast, Gini Dietrich breaks down this year's Orbit Media blogger survey and shares tips on how to drive revenue-generating opportunities through blogging.
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The post Spin Sucks 171: Don’t Stop Blogging! appeared first on FIR Podcast Network.

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading →

The post Inside PR 556: Protecting Your Intellectual Property appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game.
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The post CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee) appeared first on FIR Podcast Network.

In this episode of the Agency Leadership Podcast, Chip and Gini discuss whether or not you should be using waitlists to manage demand for your agency’s services.
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The post ALP 123: Are waitlists a good idea for your agency? appeared first on FIR Podcast Network.