LinkedIn has added a host of new tools for creators. Some look valuable, including better content analytics, profile video tools, and a subscriber bell for update notifications. Others, like the newsletter options, need work, and even that may not be enough to attract subscribers.
Continue Reading →

The post FIR #243: New Creator Tools from LinkedIn appeared first on FIR Podcast Network.

A new study suggests that saying nice things about your competitor (notably on social media) can lead consumers to spend more money on your brand's products and services.
Continue Reading →

The post FIR #242: Can’t Brands All Just Get Along? appeared first on FIR Podcast Network.

Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media. 

Continue Reading →

The post Spin Sucks 190: Make Your Social Decisions Strategically appeared first on FIR Podcast Network.

We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of "guaranteed placement" and other come-ons that are just scams.
Continue Reading →

The post FIR B2B #155: Tony Patrick on How To Do Better B2B SEO appeared first on FIR Podcast Network.

Paywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week’s episode of Spin Sucks. 

Continue Reading →

The post Spin Sucks 189: Earned Media in the Age of the Paywall appeared first on FIR Podcast Network.

A public kerfuffle between two journalists on Twitter revolved around whether journalists need to establish a personal brand. The fact is, everybody already has a personal brand; the question is how you approach the maintenance of that brand in a social media world. Neville and Shel explore the elements of personal brand-building in this episode.
Continue Reading →

The post FIR #241: Your Personal Brand, Journalist Edition appeared first on FIR Podcast Network.

Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.
Continue Reading →

The post ALP 146: Why SaaS marketing tactics probably won’t grow your agency appeared first on FIR Podcast Network.

We interview Barbara Casey, the CEO of Mobile High 5, about how to be effective at integrating SMS with loyalty programs, ways to mix online and bricks and mortar retailing, and why you should know the text code 7726.
Continue Reading →

The post FIR B2B #154: SMS Texting for B2B With Barbara Casey appeared first on FIR Podcast Network.

Radio Shack and Better.com can rest easier these days, now that P&O Ferries has established a new low for how to lay off employees. Outrage is evident everywhere from government responses to citizen protests and tweets from horrified social media users. The fallout is just beginning, yet P&O's leadership just doesn't seem to give much of a damn. What's a communicator to do?
Continue Reading →

The post FIR #240: You’re Fired! Get Off Our Boat! appeared first on FIR Podcast Network.

Sharing the spotlight with employees is not only a leadership skill that empowers a team but is also a sign of strong emotional intelligence. Gini Dietrich discusses how leaders can share the spotlight with their team.

Continue Reading →

The post Spin Sucks 188: Gleefully Share the Spotlight appeared first on FIR Podcast Network.