As interviewing job candidates switched from in-person to video during the pandemic, some candidates have been paying shills to stand in for them. Others have shelled out money to be fed answers to interviewers' questions. Neville and Shel dive into one case of a job candidate who had someone else interview on his behalf and discuss ways to detect this unique and baffling new fraud.
Continue Reading →

The post FIR #225: Bait and Switch appeared first on FIR Podcast Network.

In this episode, Gini Dietrich reflects on a powerful lesson learned: you never know who you’ll run into at any point in your life, so behave appropriately and choose your words carefully. 
Continue Reading →

The post Spin Sucks 182: It’s a Small World – Choose Your Words Carefully appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency's Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business.
Continue Reading →

The post CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy) appeared first on FIR Podcast Network.

Many agency employees feel overworked, yet it can be difficult to convince them to take a vacation from time to time.
Continue Reading →

The post ALP 140: Should you force employees to take time off? appeared first on FIR Podcast Network.

What does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it's a giant green owl and the kind of content that is outside most organizations' comfort zones. Neville and Shel review the program and talk about how going viral on TikTok requires a different mindset than any other social media channel.
Continue Reading →

The post FIR #224: Viral and Unhinged appeared first on FIR Podcast Network.

LinkedIn labeled its news item, "Do we have a failure to communicate?" The article expanded on details shared in a Bloomberg article that found "after so many fits and starts, employees are losing faith that their managers can get this right." What employees believe managers can't get right is the return-to-the-workplace agenda that has created headaches for all involved. Employees are feeling uneasy with all the changed dates. Fully three-quarters of executives believe they are being "fully transparent" about their remote working policies but less than half of employees agree, according to one survey. In this episode, Neville and Shel take a look at the story from the communicator's perspective.
Continue Reading →

The post FIR #223: COVID, Return to Work, and the Growing Trust Gap appeared first on FIR Podcast Network.

Can we have "hot streaks" in our careers without being famous? In this episode, Gini Dietrich explores what leads to those clusters of highly successful work.  
Continue Reading →

The post Spin Sucks 181: Build Your Own Hot Streak appeared first on FIR Podcast Network.

Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed.
Continue Reading →

The post ALP 139: Common mistakes agencies make when pursuing new business appeared first on FIR Podcast Network.

An artist is selling NFTs of Hermès Birkin bags which (unsurprisingly) provoked a response from the company in the form of a cease-and-desist letter. The artist, Mason Rothchild, has fired back, claiming he has a First Amendment right to create art representative of the world around him and suggesting that NFTs represent an evolution that Hermès should be part of. Do the legal precedents favor Hermès or Rothchild?

Note: Since we recorded this episode OpenSea has removed Rothchild's art from its NFT marketplace.
Continue Reading →

The post FIR #222: NFTs, the First Amendment, and Trademarks appeared first on FIR Podcast Network.

In this episode, Gini Deitrich explores how internal biases can influence the quality and success of communications plans and how to mitigate potential damage.
Continue Reading →

The post Spin Sucks 180: Where Does Your Knowledge Come From? appeared first on FIR Podcast Network.