Jennifer Lien has been a marketer in tech for the past fifteen years, most recently at Facebook as Head of Enterprise Marketing for the Asia Pacific region. She was born in the United States, raised in Taiwan, and has moved across the Pacific multiple times to pursue new and exciting opportunities. 

In this episode, Trinity and Jennifer discuss embracing  uncertainty both in cultures and careers. Listen as she shares her insights on how to approach decision making, empowering you with takeaways to reach your goals.  

Jennifer Lien has been a marketer in tech for the past fifteen years, most recently at Facebook as Head of Enterprise Marketing for the Asia Pacific region. She was born in the United States, raised in Taiwan, and has moved across the Pacific multiple times to pursue new and exciting opportunities. 

In this episode, Trinity and Jennifer discuss embracing  uncertainty both in cultures and careers. Listen as she shares her insights on how to approach decision making, empowering you with takeaways to reach your goals.  

We’re back with exciting news about The First 100 Days!

To empower you with immediate action items from the stories you listen to each week, season three will feature our guest’s favorite sales and marketing playbooks step-by-step. You’ll still hear candid conversations with revenue generation leaders on how they maneuvered the first 100 days of major career and life transitions, but now with actionable next steps to speed up your success.

We’re excited to present dozens more incredible stories and practical tips for maximizing the efficiency of your sales team in today’s hyper-competitive demand gen world. Don’t miss out! Follow us wherever you listen to podcasts.

Career paths are rarely straight lines. But, when is it the right time to leave your decade-long career in sales?

Nicole Penland recently joined Reciprocity Inc. as the Director of Demand Generation a few years after making the jump from sales to marketing. She joins us to discuss how her sales experience helped her create revenue-generating programs and how one book set her on the right path for her first 100 days at Reciprocity.

On this Keepin’ it 100, Trinity is joined by Dozie Anyaegbunam, the Co-Founder and Community Lead at Not Enough Writers, a safe space for African writers to connect, develop capacity, vibe, and get access to writing opportunities.

“We can put up all the funnels and try to use all the complex terms, but in the end, it's a human being who is going to make that decision.”

Dozie has experience in B2B and B2C. What’s the difference? There are plenty. So, in this episode, he focuses instead on one major similarity.

On this Keepin’ it 100, Trinity is joined by Kevin Marasco, the Chief Marketing Officer at Zenefits, a human capital management software.

“I think of it less as a product-market fit, but more like a product-market-go-to-market fit because the market is fluid and changing. As marketing, sales, and revenue leaders, we have to be evolving continuously who we target, how we target them, and what products we're building for them.”

Kevin built a career on successful go-to-market strategies. He shares insight on how the “Chasm Concept” will help you reach your next business stage.

When evaluating your next career opportunity, it’s easy to get caught up in the new title or pay increase. However, how do you successfully assess your next step? Especially if it means leaving your comfort zone.

Kevin Marasco, the CMO at Zenefits, joins us to discuss what to consider when evaluating your next career move. Kevin’s philosophies led him to a variety of positions, which eventually led him to marketing. Taking the next step as an entrepreneur or employee is challenging, so tune in to learn how to position yourself for a successful transition.

On this Keepin’ it 100, Trinity is joined by Graham Collins, the Head of Growth at QuotaPath, a sales compensation & commission tracking software.

“When you're weighing out compensation and evaluating that as part of a new sales leadership role, understand what is important to you and how attainable and sustainable you think it is.”

Graham pulls from his vast experience to share insight on how to craft compensation plans. Since compensation plans are at the core of what motivates your sales team, tune in to learn Graham’s valuable tips.

On this Keepin’ it 100, Trinity is joined by Graham Collins, the Head of Growth at QuotaPath, a sales compensation & commission tracking software.

“Compensation is like the background music in a movie. You notice it if it's really bad, but you don't notice it if it's really good. That's the way the compensation really should be.”

As an experienced leader in sales development, Graham shares tips and tricks for a smooth compensation plan rollout. Since compensation changes can severely disrupt a sales team, his key insights focus on timing and delivery.

Companies are comfortable using sales teams to control customer experience during the buying process. However, people now expect more autonomy in their buying experience. How do you transition from sales-led to product-led growth to meet market demands?

To assist in adjusting your marketing strategy for product-led growth, Stephanie Cox, VP of Sales and Marketing at Lumavate, joins us to share what she learned from transitioning Lumavate. Moving to a product-led growth platform is stressful because customers use your product without training or supervision, so tune in to learn how to overcome your future obstacles.