In this episode, I was lucky enough to interview Joel Reed, CEO and founder of Open Arc.
Joel starts to unpack the long, nonlinear journey of building a software consulting company that’s lasted more than 20 years. Joel shares how a career plateau, the 2008 financial crisis, and a humbling professional low point ultimately pushed him to start Open Arc. From working four 10-hour days to fund the business on the side, to landing their very first customer through trusted relationships, Joel reflects on how resilience, timing, and people-first decision-making shaped the company’s foundation.
Joel dives into how Open Arc evolved from “doing everything for everyone” to deliberately narrowing its focus, saying no, and specializing in markets where they can truly differentiate. He discusses the post-pandemic shift in lead generation, the growing importance of vertical expertise, and how Open Arc is refining its positioning by listening closely to customer pain points. Joel also shares candid advice on starting a services business today, the realities of project-based work, the role of AI in modern software development, and why building a strong team with shared values remains the most important first step—no matter the era.
Learn how Joel Reed built trust, focus, and longevity in a constantly changing software market in this episode of The First Customer!
Guest Info:
Open Arc, LLC
http://www.openarc.net
Joel Reed's LinkedIn
https://www.linkedin.com/in/joel-reed-oa/
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