In this episode of the Tactical Dent Tech Podcast, John Highley shares a major update on the upcoming release of his new book, PDR Empire — the first marketing book written specifically for the paintless dent removal industry.

After years of teasing the project, the book is officially finished, designed, and ready to launch. The only thing left is time — and that window is coming fast.

John breaks down:

• Why PDR Empire focuses on timeless marketing principles instead of trendy tactics

• How the book avoids outdated platform tutorials that change every year

• Why this framework worked 10 years ago and will still work 10 years from now

• How real-world marketing stories from his own business are woven into every chapter

He also explains what makes this book different:

• A QR-code–connected video course built into the book

• Practical walkthroughs for Facebook, Instagram, Google, and AI tools

• A learning platform designed to evolve without rewriting the book

• A concise, high-impact format — roughly 100 pages, no fluff

Whether you're marketing for hail damage, door dings, or full-scale shop growth, this book was built to apply across every PDR business model.

John also shares:

• Launch timing expectations

• Possible giveaways and review incentives

• Why this project isn't about selling — it's about building something that creates real fruit in the industry

If you've been waiting for a clear, foundational marketing guide built specifically for PDR techs, this episode gives you a behind-the-scenes look at what's coming and why it matters.

PDR Empire is almost here.