In this episode...

Sofeast's CEO Renaud Anjoran discusses if getting to market first before your competitors have a chance to copy your new product idea when manufacturing in China is worthwhile with Adrian from the team.

A recent China Law Blog article outlined why the perceived benefits of getting to market quickly are actually a fallacy, especially if corners have been cut in the name of speed when it comes to IP protection.

Who is out to copy your unique idea? When can getting to market first be considered a valid approach? What sorts of IP protection activities are advisable? Is building buzz about your new product before launching a great idea or a risky error? 

You'll get answers to these questions and more in this episode!

 

Show Notes

00:00 - Introduction. 

00:31 - Current China/Hong Kong Covid-19 situation, quarantine, and visas. 

05:41 - What is the 'First To Market Argument?'

11:20 - Is being first to market always beneficial? 

12:21 - The importance of strong IP protection. 

13:40 - Does it make sense for low profile products to get to market quickly and deal with IP protection later? (This concept was discussed in episode 71 by Renaud and Andy Bartlett).

18:55 - What should higher profile product launches do? 

21:07 - The 2 main IP infringement risks you face. 

Your own manufacturer will copy your product and place it on the market first before you. 

Copycat companies will notice your product's signs of success and market traction and copy you. 

28:06 - Why creating a lot of buzz about your new product before it goes to market can be dangerous. 

35:48 - How to combat being copied? 

38:41 - Wrapping up. 

 

Related content...

Why the new product development process is more complex than you may think [Podcast]

Read various blog posts about IP protection on Sofeast.com

China Manufacturing and the First to Market Fallacy [on China Law Blog]

Are Shenzhen Manufacturers Innovators or Copycats?

Making a hard-to-copy product in China

New Product Launch: Taking Shortcuts vs. Preventing Risks

How & why to create a valid China manufacturing contract [Podcast]

 

Get in touch with us

Connect with us on LinkedIn

Send us a tweet @sofeast

Prefer Facebook? Check us out on FB

Contact us via Sofeast's contact page

Subscribe to our YouTube channel

 

Subscribe to the podcast 

There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:

Apple Podcasts

Spotify

Stitcher

Google Podcasts

TuneIn

Deezer

iHeartRADIO

PlayerFM

Listen Notes

Podcast Addict