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The First Trademark Search: What You Don’t Know Can Hurt You


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Episode Summary:

In this episode, Mark Goodman, a Nevada-based intellectual property lawyer, explains why a proper trademark clearance search is essential for entrepreneurs, inventors, and creative professionals. Many business owners rely on Google or the USPTO site alone, but Mark breaks down why a thorough professional search is necessary to protect your brand, avoid legal conflicts, and save time and money.

What You Will Learn in This Episode:

  • What a trademark clearance search is and why it matters.

  • Why Google and USPTO searches alone are not enough.

  • How to evaluate potential conflicts with existing marks.

  • Practical tips for startups on budget-friendly search options.

  • Real-world examples of businesses facing trademark conflicts.

  • How professional guidance can prevent costly mistakes and legal headaches.

  • Key Timestamps:

    00:00 – Introduction to trademark clearance search

    01:30 – Trademark analogy: Dating and being “married” to a name
    04:50 – Understanding potential conflicts: Marks, products, and commerce channels
    06:30 – Why professional guidance matters
    09:45 – Real-world examples of trademark disputes
    14:30 – How a search helps with trademark application process
    16:20 – Tips for startups on budget-friendly search options
    17:25 – Closing and resources

    About the Show:

    Inherently Distinctive is a podcast featuring attorney Mark Goodman, whose practice focuses on patent law, trademark law, copyright law, and business law related to innovation. The show provides valuable insights and practical advice for businesses and individuals navigating intellectual property matters.

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    The Legal Podcast NetworkBy dennis2q