In this episode of
Resilience and Resolve, Lance Drury shares what law school never prepared him for — running a law firm like a business. Drawing from decades of experience, he discusses how to market effectively, build the right team, and think like an entrepreneur. Lance also offers insight into his firm’s national expansion, the importance of financial management, and why every attorney should embrace modern tools like artificial intelligence to stay competitive.
00:00 – Why running a law firm requires more than legal skills
02:00 – Realizing the difference between law and business
04:00 – How marketing and radio helped launch a successful practice
05:00 – Lessons learned from taking calculated risks
07:00 – Expanding into major markets across the U.S.
09:00 – Why lawyers must think like entrepreneurs
10:00 – Building the right legal team and hiring strategies that work
12:00 – How marketing and referrals built a national reputation
13:00 – Keeping a law firm financially healthy
14:00 – The importance of tracking ROI and adapting marketing methods
15:00 – Balancing leadership, innovation, and long-term vision
Resilience and Resolve features Lance Drury helps individuals and small business owners fight back when the IRS comes calling. With over 20 years of experience, Attorney Lance Drury shares expert strategies to protect assets, prevent tax problems, and build financial peace of mind.