In this episode, we explore why rigidly focusing on one outcome is like never varying your workout - you'll plateau and miss strengths you didn't know you had. Discover how regularly measuring results and honestly assessing where you've been, where you are, and what customers actually want creates the flexibility needed for sustainable growth. Learn why strategic pivots aren't abandoning your core - they're using that strong foundation to adapt, scale, and unlock potential that tunnel vision leaves on the table.

My guest is Chelsea Foy. Chelsea is the founder and editor of lifestyle brand Lovely Indeed. Having started in 2010 as a blog, the brand has now expanded to include content creation, speaking engagements, courses, and books. The Lovely Indeed brand is known for its fun, approachable, colorful feel, and focuses on easy ways to add more joy to the everyday.

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Website: www.leslieboyce.com

Email: [email protected]

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Guest Info: Chelsea Foy, Lovely Indeed

Website:https://lovelyindeed.com/

Socials:

• IG www.instagram.com/lovelyindeed

Not every workout is for every body. And not every social media platform is for every business. So, how do you know where you should show up to  reach the customers you want?

In today’s episode, we’re talking about why being on every social media platform isn’t a smart strategy, how casting a wide net dilutes your ROI, and how to choose the marketing “workout” that’s right for your business based on your audience and goals.

My guest today is Corine Ingrassia, a content marketing strategist with over 16 years of experience creating content that converts.

She is known for her ability to “see the forest for the trees”—building social-first, personal brands by seamlessly blending creative storytelling with data-driven strategies.

From developing compelling social content to leveraging podcasting as a powerful marketing tool, Corine has helped dozens of entrepreneurs, and industry experts build strong authentic personal brands by crafting content that isn’t just seen or heard—but remembered.

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Website: www.leslieboyce.com

Email: [email protected]

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Guest Info: Corine Ingrassia

Website:www.corineingrassia.com

Socials:

• https://instagram.com/corineingrassia_
• http://linkedin.com/in/corineingrassia

Download the Creating Client Avatar Worksheet here!

Imposter syndrome plagues even the most qualified, educated and experienced of entrepreneurs - it’s not just you! Have you ever walked into a gym, feeling super motivated to workout and then see it’s full of people with rippling six packs lifting obscene and intimidating amounts of weight? It’s completely understandable that you’d feel like an imposter and slip quickly into comparison mode.

In this episode, we confront every entrepreneur's inner critic: that nagging voice asking "Why should people work with me?" and "Am I really qualified for this?" Discover how shifting your mindset to focus on your unique strengths rather than comparing yourself to others, combined with consistently putting in the reps, builds the confidence to speak and operate with genuine authority.

Our guest is Dr. Carolynn Francavilla, board certified physician in Obesity Medicine, founder of Green Mountain Partners for Health and Colorado Weight Care and serves on the Board of Trustees for the Obesity Medicine Association. We discuss her experience with imposter syndrome both as an entrepreneur and how she helps her patients deal with it.

Learn why imposter syndrome fades when you stop measuring yourself against everyone else's business wins and start building your own track record of small, consistent victories.

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Website: www.leslieboyce.com

Email: [email protected]

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Website: www.DrFrancavilla.com

Socials:

• IG https://www.instagram.com/doctorfrancavilla/
• LinkedIn: www.linkedin.com/in/carolynn-francavilla-brown-md-mfoma-dabom-6659079a
• Facebook: https://www.facebook.com/w8careconsulting

The Fitness of Business is a weekly podcast where I help overwhelmed entrepreneurs break free from cycles of second-guessing and train for the entrepreneurial marathon through expert insights, tactical strategies, and real-time coaching from someone who's been in (and is still in) your shoes. Your business IS personal - I'll spot you through the tough sets and help you break through business plateaus so you can thrive, not just survive, your entrepreneurial journey.