This week is all about getting your finances in place 

On Monday Daniel came on to explain the Profit First Formula 

Tuesday we shared 4 tips on what's working for us at DKnine Fitness ❗️

Wednesday we looked at your Facebook Ad numbers

And yesterday we shared a foundational tip ✅

This week we've covered lots of different aspects of finances 

And to finish it off I just want to go over a few quick things you can do to get that little bit of extra profit 

When it comes to your outgoings - make sure you're spending on the right things and not wasting your spare cash 

Keep an eye on every subscription you have 👀

Next, let's talk about the client-side of things 

Decide on the pricing you're happy with 💸

Don't let the area you're in dictate your prices 

Know your worth! 

Plus, if you want to increase your profit look at the upsells you can put in place 

My-Zone, merch (hoodies, t-shirts), protein bars, etc. 🩳

And these are the things that will make the difference to your profit margins 

The other month I know we talked about workshops - even once a quarter 

A 3-hour workshop, £30 per head, 10 people that's an extra £300 you didn't have 🙌

So to finish off this week make sure you're looking at different ways to increase your income

Plus, if you're interested in everything Daniel had to say on Monday be sure to check out a book called 'Profit First Microgyms' 📘

David :) 

This week is all about getting your finances in place to make sure we hit the ground running when we re-open 

Daniel explained the Profit First Formula and implementing it into your fitness business

Tuesday I shared 4 tips we're doing at DKnine right now to keep finances in check

Wednesday we looked at your Facebook Ad metrics and explained what each meant to make sure you get the most of it 

Today I've got a foundational tip for you ✅

This isn't exactly an exciting topic

Bookkeeping

Keeping on top of what's coming in and what's going out 

It also means at the end of the year your accountant bill won't be so big 

Or if you don't have an accountant...you wont be spending hours or even days sorting it at the end of the year ➡️

So keep things as simple as possible 

A simple spreadsheet will do the trick

So you know how much is going in and how much is going out 

And at the same time notice any subscriptions you could probably get rid of❗️

When it comes to the end of the year and you have everything in one key spreadsheet 

You will save so much time and money 💸

You're in total control of your finances 

And that's what Daniel explained properly on Monday 

So be sure to go and check it out 

He gives great advice and tips on keeping your finances in check for your fitness business😇

David :) 

This week is all about getting your finances in check ⬇️

On Monday Daniel explained the Profit First Formula and how you can implement it in your fitness business

On Tuesday I shared 4 strategies we're doing at DKnine to make sure we move out of lockdown successfully ✅

Today I'm sharing whats working with Facebook Ads 

I want to break it down into the costs for each metric 

I will look at 4 metrics and explain what each of them are and explain how you should know if they're working or not 💪🏻

Check it out here! 

David :) 

This week is all about finances and here to kick it all off is Daniel Förster talking all about the profit first formula ⬇️

Enjoy! 

David :) 

This week is all about finances and most of all making sure we're ready to go when we are allowed to re-open 

Yesterday was our Guest Interview with Daniel sharing his knowledge on the Profit First Formula 🙌🏻

Today I'm sharing financial tips to get you set up and make sure you're making the most of your gym or business when you re-open

1️⃣  Multi-purpose Equipment

Today I'm at the gym as we're having our new rig installed

On this new rig we will be able to have 6 people on it at once

And it's multi-purpose 😎

So, if you are setting up your own gym or purchasing new equipment make sure you go for multi-purpose equipment 

Something like a leg press is super expensive and only has one purpose 

2️⃣ Staff 

For us we will only ever take on full-time staff 

We've tried the part-time route before but we find we are never a priority 

So for full-time staff we have to get our finances in check and figure out exactly what salary we will pay them ➡️

Remember, you're paying them to coach your clients 

You still have to pay to run everything else and market your business 

You aren't paying them to chase the leads and make the sales ❗️

So figure out a fair wage 💸

3️⃣  Subscription

Think about everything you pay for 

Click funnells - $97, Leadpages - $35 

Active Campaign vs Mailchimp 

All of them have your benefits...so make sure if you're paying more you're using those extra features 

Head over to your subscriptions and make sure you aren't over-paying or still paying for things you don't use! 💸

4️⃣ Facebook Ads

I need you to be in control of what you're spending and the actual cost of everything

cost per lead, cost of application, cost of sale 

This cost per sale is KEY 💸

If your programme is £100 and it's cost you £100 to get that sale you've broken even 

Doesn't matter how many leads you got❗️

Sure, if you have a lot of leads coming in the chances of you making more sales is higher

But that isn't a given ❌

On the flip side, if you put your price in the advert you may get less leads but still make more sales because they are more serious about applying as they already knew the cost 

So understand your numbers!! 

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I hope these tips are helpful for you

David :) 

This week has been all about how to get clients excited and committed to long term with your fitness business

Monday Simon shared his set up at C&S Fitness. He discussed the different and extra things he does to keep his client retention high 

On Tuesday I shared 4 things were doing at DKnine to hold onto our current clients 

and Wednesday was What's Working 

Yesterday,  was all about getting those testimonials in - to not only get current clients excited again but to reel in some new ones 😆

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Today I want to run over some of the key ideas from this week 

Do clients want all these additional sessions and constant check-ins from us? ❗️

They're stuck in their home and so we have to be careful with the contact we give 

If we over-do it, it may give them a reason to leave 

By simply tagging them in a comment in the group it shows them you are thinking of them and you care but you aren't hassling them 😇

Plus, putting a booking system in place means that clients have to check-in instead of just show up 

This means they are really committing to a specific time 

And the chances of them showing up are far higher ⬇️

Now to set some goals 🥅

Clients have a lot to think about right now, family, children, work 

Health & fitness may be at the back of their mind 🥲

So step in and get them to set some goals for between now & when lockdown is ending 

This 60-90 day goal will get them out of lockdown and back into the gym 

This way they will be back on track and remembering why they initially came to you 🤗

And this is where that key testimonial comes in 

A quick video about:

Why they started, what were their struggles, what results did you get them....

This will trigger all kinds of emotions that will make them want to stay with you  

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I hope this week has been a little eye-opener into what we're doing here to keep the clients engaged and motivated 

David :) 

This week has been all about keeping clients engaged, motivated and sticking with you ready for re-opening

On Monday Simon from C&S fitness shared what they're doing right now

Tuesday I shared 4 tips for client retention from us at DKnine

And Wednesday I shared what's working

Today is a little different...I want to discuss something that will help you moving forward and remind the clients where they have come from 

So far this week we've talked about communicating and setting new goals 

But one thing we haven't talked about is getting success stories 📹

We want them to open up about where they were before they started with us 

These success stories will remind them what life was like before us 

You see...we've kept them motivated and getting results 

So, after they have set their new goals...get them to document it

Just a quick video outlining their experience working with you and where they're going with it now ❗️

Then we can also share this with the rest of the community 

'What was life like before us?'

'What has it been like during lockdown'

'How do you feel now?'

'What are your goals'

Share this across your social media and you will get more engagement and people reaching out 🙌🏻

Plus - it's a reminder to that specific client of the progress they have made too! 

At the end of the day, we want people to stay with us and we also want to be getting loads of new people in 

David :) 

This week has been all about keeping clients engaged, active and paying

last thing we want is for them to leave now and not come back 

On Monday, Simon Evans shared what's working for him in his fitness business in terms of client retention

Tuesday, we shared 4 tips we're doing right now at DKnine during lockdown

Today I want to share 1 thing that is working well that you will want to check out ⬇️

❗️Goal Setting ❗️

Explain to your clients its time to start setting up new challenges, new nutrition plans

Perhaps a 6 week, 12 week or 3 month period 📅

Lay these foundations now 

We want to make sure they keep on paying 

Have a chat, hold them accountable, give them a tracker card 

Whatever it takes to keep them engaged ✅

Last thing we want to do is keep clients paying monthly but not giving them a specific focus when it comes to re-opening 

Everything will be all over the place with work and children 

So keep them focussed on their health & fitness goals 😄

Make sure they stick with you until you re-open 

Plus, make sure your social media is outlining everything they need to know and everything new clients will want to know

Explain your new set-up ✍️

Outline your re-opening plans ✅

Your hygiene procedures 🧴

Your safety procedures 🧯

So people feel confident about coming to you 👊🏻

David :) 

This week is all about getting your clients active, motivated and engaged with your online lockdown programme 

Thinking about it, this series should've come a little sooner 😂

Last week was all about re-opening 

But we still need to make sure we hold onto all of our current clients so we can transition them back into our face to face gym

So, we've invited Simon Evans from C&S Fitness 🙌

He's sharing insights into what he's doing right now in his fitness business 

If you're struggling with engagement this one is for you

Enjoy! 

David :) 

This week is all about getting your clients engaged, motivated and interacting with your online lockdown programme 🤗

Yesterday our guest interview was Simon Evans. He shared with us what he is doing right now to keep his client retention high during lockdown 

Today I'm sharing 4 things were doing at DKnine to keep clients engaged, active and staying with us 

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1️⃣ Timetable

You may already be posting in the group every Sunday and explaining what's coming up this week

Maybe you already have a set plan, but make sure to confirm it 

Get them excited & motivated 😆

Share some extra details about what you will be doing and what might be different 

Perhaps they're stuck working from home - give them something to be excited about 👉🏼

2️⃣ Booking System

Instead of running 1 sessions at 6pm and seeing who shows up

Get them to book on to secure their space

This way they are committing 😇

And not just deciding willy nilly whether they will do it or not 

Get people confirming and checking in 

And the rate of attendance will be higher ✅

3️⃣ Contact

We learned this the hard way 

Sometimes it's better to not check-in by messenger but by checking in by tagging them in a post 

You see...sometimes if you haven't spoken to them in a while and they've fallen off the wagon

This direct message can actually be a reminder that they have forgotten to leave 🤪

You might be showing value, caring, dropping messages

But to them it can be a reminder that they've been paying and not coming

And in the end...you've prompted them to cancel their payment

DAMN!  😐

4️⃣ Price 

When someone says they want to leave - its key to not let it happen right away 

Offer them something different! ➡️

Fight for them, show them you care and want to keep them 

Don't throw that money away 💸

So for us - we offer them a special deal 

At the end of the day, a lot of people are struggling financially 

Don't tell everyone ❌

But if someone comes to you wanting to leave 

Consider helping them out...after all - it will help you in the long-run too

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I hope these tips are helpful! 

David :)