Stage 4 Of The Fitness Business Eco-System

This week has been all about The Fitness Business Eco-System

Something we're releasing in January

If you want to get your hands on it before then...you need to join The Portal because it closes TOMORROW 😎

11.10.2020 at 23:59 BST

This week we have been talking you briefly through the 5 stages

Stage 1 - Understand your Numbers

Stage 2 - Creating Your Irresistible Offer

Stage 3 - Share Your Offer With Your Target Audience

Today is Saturday and we're onto Stage 4

Which is all about...Contacting Your Leads! 💪🏻

Now we've generated these leads we need to be super successful at chasing them down

They could have never heard of you before and be super cold leads

Or,

They might have been following you for a while, viewing your social media & emails.... and be super hot leads

During the setup process in stage 1, we will set up a lead tracker for you

This is all about managing these leads

So add your leads into the tracker using an automation

And then GET CHASING

A minimum of 3 times 🤯

Why? because they will be busy and they may not be free to pick the phone up right away

Plus, you might be chasing someone who had no idea who you were before

but over the last few days they've had a few missed calls, emails and seen your social media

and they feel ready to pick up 📞

Once they do pick up, you need to be ready with your sale script

Whether its on the phone or in person

We need to know what we're going to say to them engages them and gets them excited enough to sign up

We're also going to set up automations throughout the entire process

From an automated text message they receive as soon as they apply 📱

To an email series that is sent out to give them more information about your programme

So, stage 4 will always be the hardest one

Because the client has shown their interest but it's now up to you to chase them down and book them in for their consultation

We will chat about consultations in tomorrows video - Stage 5!

David :)

Want to join The Portal and get access to The Fitness Business Eco System before 2021?

Closing 23:59 BST Sunday 11th October

AKA....Tomorrow! 🙌🏻

http://www.thefitproportal.com

This week has been all about The Fitness Business Eco-System

Something new we're launching in January

Which is why we're closing The Portal on Sunday ❌

So if you want to be able to try it out first

Join us at www.thefitproportal.com before Sunday 23.59 BST

Yesterday was Stage 2 and all about creating that FEO

Now Stage 3 is Share Your Offer With Your Target Audience

It's time to start telling the world all about it 🙌🏻

Here are 4 ways you can do this 🔽

1️⃣ Facebook Ads - we would run these ads to a landing page and redirect them to an application form

Then on a thank-you page we point them towards the free Facebook group or book a call

2️⃣ Emails - now you've collected their emails, we need to be sending them!

These could be emails for the first 5 days after they apply

But also weekly newsletterrs - updating them on what's going on at the gym, how current clients are getting on, and again an offer to come and join the FEO

3️⃣ Social media - we want to be posting at least twice a day

With a range of different posts

Success stories, behind the scenes, action shots, videos, short posts, long posts

And they all need a simple Call To Action

Add these in as often as possible to generate leads organically

Make sure you're posting on Facebook Page, Facebook Group, Instagram, Twitter, Google my Business, LinkedIn

4️⃣ Local businesses

Start partnering up with businesses that work with your target audience and see how you can work with them

Referral schemes and business connections will massively increase your reach

These are just 4 of the ways we will share with you in the Fitness Business Eco System

We will go into far more detail on places you can share this FEO

So you aren't just relying on a few things 🙌🏻

David :)

P.S. The Portal is closing in 4 days...if you want to get in on the action before January - now is your chance!

http://www.thefitproportal.com

This week is all about explaining our brand new Fitness Business Eco System releasing in January 

In fact, 

We're shutting The Portal on Sunday 

So we can crack on with building this 5 stage Eco System 

Our members in The Portal will help us to finetune it ready for those of you joining us in January 😎

⬇️ ⬇️ ⬇️  

Earlier this week we went over Stage 1: Understanding Your Finances 

^ our costs, sign-ups, pricing, what we can & can't sell

Today is Stage 2: Designing the FEO 

This is how we get people into our business 🙌🏻

But before we decide on this we need to figure out what it is we're going to offer 

So, what is the offer?

No one wants to join your business on a 12-month contract right away 

They don't know you or trust you 

So we need to figure out a way of getting them in

Then they can try or have a go at your business before they commit 

It's the same for sky TV, they give you an offer or incentive to come and join them before they move you onto their monthly 

For us at the gym, we do a 6-week programme 

This allows them to know us, like us and decide before they carry on 

Once you've decided on the length of the programme, you need to decide what is part of the programme

Number of sessions, type of support, accountability & nutrition 

Moving forwards we need to map out the period that they're with us

👉🏼 What happens when they pay and in week 1,2,3,4,5 and 6

By mapping this out we can deliver the best possible value to them in the 6 weeks 

This also allows us to convince them to move onto monthly at the end of their 6 weeks 

⬇️ ⬇️ ⬇️

That's an overview of module 2

So, have a go yourself

Try to create a better front end offer for your business 

David :) 

P.S. The Portal is closing in 4 days...if you want to get in on the action before January - now is your chance! 

www.thefitproportal.com

As we mentioned yesterday, this weeks FitPro Daily Topic is different 

It's all about The Fitness Business Eco System

In fact...

We're shutting The Fit Pro Portal at the end of the week 

Until 2021!  🤯

So instead, we're sharing with you the 5 steps were going to be implementing inside The Portal over the coming months

To make it easier for you to generate leads, easily, successfully and profitably 

This means you can then almost guarantee when the leads are going to come in and how much they're going to cost 

While we want to show you this 5 step system, you will still have to do the work

But if you implement this system and combine them all together you will generate leads online, offline, organically and paid 

All at the same time 

So you aren't just relying on thing to generate you these leads 

So, here is stage 1: For a complete eco system where everything works together at the same time we firstly need to understand numbers 

This is not just the cost of your: 

Front end offer 

Monthly 

Staff

Building

Cost per lead

Cost per sale

We want to know the numbers of EVERYTHING  🙌🏻

Once we know these costs, you can easily try to reduce your 

Electric

Broadband

Music license 

Plus, you can also look to increase prices on the front-end, the long-term and understand the long-term value of clients

So we really need to know these numbers 

We will give you a spreadsheet 

It will tell you where you make profit, where you make losses, and your overall success 😎

By understanding your numbers we need to make sure your business is profitable 

This is the first thing you do when you join the Fitness Business Eco System 🤙🏻

We're going to make sure you understand these numbers 

Then we can crack on with creating the programme, the offers, the sales & everything else that comes with it 

But first, we need these numbers to know it's going to work 💪🏻

David :) 

Want to join The Portal and get access to The Fitness Business Eco System before 2021?

The countdown is on ⏰

Closing 23:59 BST Sunday 11th October 

www.thefitproportal.com

This week is a little different as we have something special happening with the Fit Pro Portal 

I have been challenged by my mentor to really up my game 

To make the Fit Pro Portal better than it already was 

In the summer we made everything easier to use, added more and better trainings

But he's challenged me to become the best in the industry 

And help you lot generate leads more successfully, easily & grow your businesses faster 

We aren't all about building systems and looking after clients 

We're about generating leads for the FEO, getting clients through your door and into your business

So he set me this challenge 

And over the last few weeks I've come up with 5 steps to be self-sufficient when it comes to generating leads 

So this week I'm going to share with you each step 

To give you insight into what The Portal is going to look like 

So, this will also be the final week The Portal is open this year 

On Sunday we're shutting it until 2021 

So, if you want to get involved

Make sure you head over to www.thefitproportal.com before midnight BST on Sunday 

David :) 

This week has been all about generating additional income for your fitness business or seeing how you can potentially increase client value 

Monday 👉🏼 we had our guest interview, chatting with Sean Salinger about his experiences running workshops

Tuesday 👉🏼 we gave you an extra 4 ways to generate revenue for your business...from merchandise to retreats

Wednesday 👉🏼 we shared with you what's working for DKnine fitness right now

Thursday 👉🏼 we talked about keeping your clients long-term 

Today, I want to share a couple of stories which I think are beneficial when it comes to taking payment from clients 

⬇️ ⬇️ ⬇️ 

If you know me well enough, you will see I get a lot of Amazon parcels...

I LOVE buying random stuff 🤣

and....Amazon make it SO SO easy to buy stuff 

I don't need to enter payment details in again

I don't need to add my address in again 

I literally just find the product I want, click buy & click confirm 

And it arrives the next day! 🤯

So this is why we changed the way we took the payments for The FitPro Portal 

Yes it costs us a bit more 

But we installed PayPal 

So now, they can either enter their card details or they can login to paypal

They know it, they trust it 

it's super easy to use 👉🏼

And this has increased our sales massively

So, when it comes to making sales in your fitness business 

Try to make sure taking payment is as easy as possible ✅

The more difficult it is, the less likely they will sign up 

David :) 

This week has been all about generating additional income 

Today I want to talk about a key foundational thing we all need to be aware of 

On Monday we had our guest interview, chatting with Sean Salinger about his experiences running workshops 

Tuesday, we gave you an extra 4 ways to generate revenue for your business...from merchandise to retreats 

Yesterday we shared with you what's working for DKnine fitness right now

⬇️

Today we want to talk about key numbers you need to know to bump up the value of that particular client 

Whats that? Your life time value of a particular client  🤙🏻

If you're new to this industry you may not know this until you've been running 18 months to 2 years 

And what I mean by this is...

When a client jumps on board, how many months are they going to stay with you before they leave 

Whatever you average is, try to figure out why they lost their motivation at that point 

What made them these clients all stop turning up around a similar time?

Once you know this, build something in to keep them coming around this point, to stay an extra 3-6 months

This will make a huge difference as you won't have to generate so many new clients

For example, 

When we run FB Ads we may spend £30-£50 to make one sale

Yes, your sale may be £100 and you make a £50-£30 profit but any extra months they spend with you is more profit 

Plus you dont have to spend more money on ads trying to find new clients every month 

So, go figure out the average lifetime value of your clients 

And try to work on improving this 🙌🏻

David :) 

This week is all about how to generate additional income streams for your business 

We started with our guest interview, chatting with Sean Salinger about his experiences running workshops to raise additional income for his business 

And yesterday we gave you an extra 4 ways to generate revenue for your business...from merchandise to retreats 

⬇️⬇️⬇️

Today though, I want to share with you one thing that's really working for us when we take on new clients 

So let's dive in 

When a member joins...they pay, they sign up on the booking system and they get a tote bag filled with a welcome pack, a protein bar, and some vouchers

These vouchers include ⬇️

Bring a friend for free pass - they will bring the friend who really loves the session and everything you do. That's potentially another sale for you on your programme with no ad spend! 👥

£20 off a MyZone belt - its a heart rate monitor which connects to the TV and shows clients how hard they're working. This voucher gives them money off purchasing the belt (we might make a fiver or so on the sale but it also gets them hooked on MyZone and committed to us as a long-term member) 🏃🏻‍♀️

T-shirt voucher - a discount on any sort of clothing is great. Put the order out at the beginning of the month and you're guaranteed to get that 1 sale but also they're more likely to want to buy more clothing from you and to want to feel part of the community long-term 👕

So as you can see, adding these vouchers into their welcome pack is a great way to get people excited and invested into your programme but also adds additional income! 

Lastly, as the final part of our onboarding process (3 weeks down the line) we give them the chance to have a go at our Small Group programme

Why? Because they're currently on our low-end Team Training programme, so a trial on this may get them interested in our high-end offer and mean we can upgrade them  😎

This is what's working for us DKnine to generate additional income...what's working for you guys? Let us know! 

Dave :)    

This week is all about how to generate that extra bit of revenue in your business to help you purchase additional equipment or things you need for your business 

Yesterday Sean talked all about his workshop, a 3 hour long session, clients paid extra towards this and all the money went towards making the business better 

Today we're giving you 4 additional ways to generate extra revenue in your business 

1️⃣ Clothing Order - we've talked about this previously. A great way to boost income. Just put out a post in the members only area that you're doing an order and ask people if they want in. Plus, put out different colours, different slogans and people will want to keep up to date 🙌🏻 £5 profit on even just 20-30 items will give you a great bit of extra cash.

2️⃣ Yearly Memberships - a great way to generate a significant amount of money. Add 3,4, or 5 memberships available to pay for a year upfront. This would be at a discounted rate. Say you charge £100 a month you would give them the opportunity to pay for the whole year at a rate that averages to £90 a month. Make sure you only offer a low amount of places because you want to make sure you have a good cash flow throughout the year and not end up having it in all at once and have to manage and spread it out yourself throughout the year. 

3️⃣ Upsale - upselling clients onto different programmes is a great way to make some more money. We have a team training programme and a small group programme. So, if like us you run two programmes (TT & SG)...consider whether there are any clients you think you could upsell onto your SG programme! 

Plus, we're also considering a 12-week accelerator programme, this would be priced higher than our normal programme. Why? It is for 12 weeks only and they get more support, more accountability, additional access to coaches and client care managers. Maybe we would only take on 3-5 people but we would ask for the money upfront and of course, that's more than double the amount we would normally get for your standard 6 week programme - and all at once. So a great way to generate extra cash if you need it.

4️⃣ Retreat - this is a favourite. Once you've figured out where you want to go and how much it will cost, add a little extra onto the price to cover you and the staff you want to take with you. So, let's say the holiday is £200...if you charge £250 and everyone pays that price it will cover you and your staff to also go on that trip. Not up for a retreat? Try something smaller like a beach event or a mountain climb. Charge a little more money then you need. Provide the value, the fun, the experience and you can make some extra cash whilst you do it.

So if you need to boost quick cash into your business, these are great ways you can generate extra revenue 

David :) 

Today I'm chatting with Sean Salinger who owns his own gym up near Manchester

David  :)