The FitPro Lead Gen Show with David Kyle & Friends

The FitPro Lead Gen Show with David Kyle & Friends

By David KyleBusinessEntrepreneurship
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The FitPro Lead Gen Show with David Kyle & Friends episodes

  • Guest Interview: Andy Ciaravella on going from Military & Outdoor Bootcamps to Luxury 1-2-1 Studio

    Welcome to this weeks guest interview with Andy Ciaravella 🙌

    A few weeks back I posted in a few FitPro groups asking if anyone would like to come on the podcast and share their experiences and the success they have had to be able to pass on to others

    Andy was one of the first to reach out to find out more, we had a quick chat and booked him in for today's guest interview as he has some amazing knowledge to pass on to FitPros at all levels

    We have also a few more amazing special guest coming your way in the next few weeks too, including Naomi Carson, Paul Laslett ,Gary Mendoza & Jonathan Goodman.

    But first, let's jump into this weeks interview with Andy where he shares how he has been able to transition from the military to running outdoor Bootcamp, to now having his own luxury 121 studio

    David :)

    25 min
  • 3 Canva Training To Up Your Creative Game

    It's been a great week here at DKnine Fitness, with the announcement on Monday that we could start 121 outdoor sessions

    The team has been busy booking clients in

    Plus we have been doing a few more improvements around the studio

    The work just never seems to stop hahah

    Anyway, today we have some Canva trainings coming your way 🙌

    If you have never used Canva before, then you are missing out BIG TIME!!

    We have been using Canva for years for both DKnine & FitPro Lead Gen

    To create graphics and images for social media, ads and the websites

    Let's dive straight into the first training 💪

    The first training we have is a "How To Create An Ebook"

    An Ebook is a can be a great lead magnet for your fitness business

    Plus you can create a number of Ebooks once, that then has the potential to increase your overall client package value

    Here is the training: https://youtu.be/iGADFBq3Hwk

    The next Canva training we have coming your way is adding a clickable link to your Ebook

    If you watch the video I did for today's episode, you will see what a difference a button can make rather than making someone to go and search for something

    Here is the training: https://youtu.be/us9-Ex_62Bg

    Finally, we have a more of a showing off video

    As we look at how to remove your background in Canva to create a cool looking picture of yourself or products

    Removing a background is something we all need from time to time and now Canva has the ability to do that 🙌

    Here is the link to that training: https://youtu.be/YU_GC753ARQ

    Any questions on any of these trainings, just let me know

    David :)

    5 min
  • 4 Facebook Ad Hack That Will Improve Your Lead Quality 🙌

    How did you find Alex's interview yesterday?

    Was really interesting to see what it is like working out of a Big Bix Gym and Alex really did go into details on how get started, thrive and also transition out of a Big Box Gym

    Therefore is you are in the situation, then you will 100% want to check out this interview 💪

    Today we have something very interesting for you in regards to Facebook Ads

    And in particular, looking at 4 simple hacks that will generate you better quality leads 🙌

    After all, we all want better quality leads right❓

    Okay, let's dive into Hack Number 1:

    We all know we can't use Before & After pictures in our Facebook Images & Videos, we also can't use them on the landing pages we are taking them to from Facebook

    But there is 1 place we can put them 😏

    This is in the comments on your ads...

    Once your advert gets accepted, head over to the comments and add a few before and after pictures comments

    Not only is this a way to show people your results, but also increase social proof and intrigue

    Which takes us to Hack Number 2:

    Replying to all comments on the advert and not just heading directly to private messaging the lead

    The reason this is key is down to intrigue...

    Prospects will see your advert and want to know why it has so many comments

    They will see your before and after pictures, they will then see all the comments

    Boosting the number of people who are more likely to click the advert

    Even if someone asks for the price, comment saying you will message them now

    This adds an extra comment to the advert, and every comment increase more intrigue

    Okay, Hack Number 3:

    Tag your clients in the advert, images and videos

    Remember the importance of social proof

    Not only does it show that these people trust you, but if someone already knows one of those people

    There comes a great referral 💪

    Ad Hack Number 4 is for tried and tested adverts

    We all know that it's very difficult to share your ads directly to clients once they are live

    Therefore instead of creating them in ads manager, create the post on the page first

    Then jump into Ads Manager to create the advert

    That way you can then easily send the link to get clients to share the advert and comment on it

    Again giving you MASSIVE social proof 🙌

    Ready to give these hack a try ❓

    Tomorrow we have some epic Canva training coming your way

    David :)

    8 min
  • 5 Zoom Videos To Take Your Online Sessions To The Next Level

    Welcome to what should have been "What's Working Wednesday" 🤣

    With the lockdown coming to a slow end, we have ramped up upgrades and changes we have wanted to do to the gym

    Plus we have been focusing heavily on working with the staff on fine-tuning our ideal client, in regards to knowing them much more on an emotional, personal and mental level

    This will help us curate a better service and influence more prospect on social media

    Plus I set them a little test this weekend to see what they know about the service we offer

    Remember your staff are the ones who have daily contact with your clients and they are the ones that can bump up your client's lifetime values 🙌

    Anyway...

    What's Working Wednesday is all about sending you a few of our latest YouTube training on what is working for us or our FitPro Clients

    So let's dive straight into this week's videos 🙌

    And with our most successful YouTube video we have ever done: How To Live Stream On Facebook with Zoom

    As you can see what you click the link, we have had over 43,000 people watch the training so far

    Here is the link: https://youtu.be/2oAixkeXcd4

    2) Next, we have: How To Live Stream On YouTube with Zoom: https://youtu.be/T3IkpWRILiI

    3) The next one is one of the most basic ones we need to know and this one is called: Scheduling A Meeting & Recurring Meetings: https://youtu.be/I4u7lIjQqto

    4) Now it's time to move into more important training, with Changing Your Background Screen. This one can be very important for online consultations or meeting you are having and you don't want them to see what you have behind you: https://youtu.be/NWM1FqD24kY

    And yes, I have saved the best till last 😆

    5) This is the one I have been asked for, over and over again. Which is: Better Audio Output for Fitness Instructors. Or playing music while you work out with super quality audio that your clients will enjoy listening too: https://youtu.be/SzxkffjF7Eg

    These 5 training should not only help get you started on Zoom, but also help you Take Your Zoom Online Sessions To The Next Level 🙌

    Got a training request for next week?

    Then let us know

    David :)

    6 min
  • 5 Things You Need To Do When Chasing Leads
    How did you get on with yesterday guest interview with Shane Nugent?
    In it, Shane went into great detail on building systems in your business to not only free up your time but also deliver a much better service to your clients 🙌
    Today as it's Top Tips Tuesday, I want to go over 5 Things You Need To Do When Chasing Leads 🤓
    After all, each lead if you are running ads is costing you money
    If each lead costs you £5, then you need to be making the most of the £5 you have spent to generate that lead
    So here are 5 things we NEED to be doing when a new lead lands in your inbox 📧
    1) Sending out a Thank You email
    This one is super key, to let the lead know you have got their details and will be in contact shortly to give them more information
    We also need to include a little more about what happens next, a little about the programme and if it's a low end programme, then potentially a purchase button
    This email should really be sent automatically within minutes of them requesting that information
    2) Next, we have a MINIMUM of 3 phone calls
    The reason for this is simple, not everyone will answer to a number they don't know and many more are very likely to be busy when you first call
    Which means we need to keep track of when we call and try and call at different times of the day
    Remember this lead has cost you MONEY, it would be silly to just give up after the first call
    3) if they don't answer, then we send a TEXT message
    On the first attempt, letting them know who you are and why you called them
    The second text is more of a, you may have missed my last call so I tried again
    And the final one being more along the lines of this is the last time I am going to call
    Remember some people prefer texting to speaking on the phone
    4) Next, we have one that many people never do
    And that is leaving a voice mail, if you watched or listened to today's post then I explained why psychological reasons behind leaving a voicemail
    5) Finally, we have another one that not many of us will have considered
    Reaching out to them on Facebook
    If you are running ads on Facebook, then they will have seen your advert on Facebook and should be easy enough to track down
    Now this one comes down to the type of person you are
    But simply dropping them a message to say you received their request for more information is a great way to build trust with a prospect without having to call them
    If you are reading this, then you should come and watch the video or listen to the podcast as I go into more details on these 5 things on them: https://www.fitproleadgen.com/5-things-you-need-to-do-when-chasing-leads/
    David :)
    7 min
  • Guest Interview: Shane Nugent on How To Support 1000+ Clients Online
    Welcome to this weeks guest speaker interview
    This week we have Shane Nugent joining us from SJN Nutrition
    Before we dive into the interview, if you would like to come on and share what is working for your business then let me know 🙌
    What I love about these interviews, is that we have a topic that we plan to talk about planned
    But once the guest gets going
    We get a load more quality insight on what is working right now🔥
    Here is this weeks guest interview
    David :)
    37 min
  • Let's work on those Canva Skills
    Yesterday I set you the first challenge of this short challenge series I am bringing you over the next few days
    The first one was all about creating more interesting, entertaining videos that your audience is more likely wanting to watch
    Let me know how you got on with this?
    Today, I want you to get better at the images/graphics you are putting out on Social Media
    Instead of just taking a picture and uploading it
    To try and take a picture that works for your brand and theme
    Which means adding more of a filter, a border, your brand colours
    This could even be with additional text or images layers on top
    We just want your images to stand out more 💪
    So what I have for you today is a Canva training
    It was a training I put together for a course we have done in the FitFitPro Pro Portal
    And it's all about creating an ebook
    In it, we cover the basics of Canva, then look at branding colours, text and fonts
    The key things that are going to make your images and graphics stand out
    So have a watch of this training and let's see how you get on
    https://youtu.be/iGADFBq3Hwk
    David :)
    3 min
  • I am setting you a challenge 🙌
    Monday night I was sat down on the sofa after a bit of dinner
    When I was scrolling through Facebook, where I saw a video from Eddie Hall
    In it, he was doing a 30 day sit up challenge
    Where each day he did 100 sit ups for the 30 days
    And the results were massive, and what was most interesting about it was...
    It was actually interesting and fun to watch
    And this is the issue most of have 🤷♂️
    As FitPros we think it's important to talk about the type of macros in food or why doing a certain type of exercise is better than another type of exercise
    Yet for the general public watching, it just really isn't that interesting
    For us FitPro watching it is interesting as we want to always keep getting better results for our clients
    But for your prospect watching it really isn't that fun
    What they really want is to be entertained, something that is exciting to watch, things are going to get them moving
    That is why things like Eastenders or Coronation Street have been going for such a long time
    People get hooked, as they want to know what happens next
    You probably have that series on Netflix that you just want to keep watching
    Again all these programmes are things that are fun, interesting and exciting to watch
    This is why Joe Wicks has become so successful in what he did
    Everyone can create cooking videos
    Yet what makes him different is that he makes them interesting to watch
    Adding in names for the ingredients, making them fun and exciting to watch
    You can talk about your favourite exercises or Marcos, it just needs to be fun and exciting to watch
    So today I want to set you a challenge
    I want you to pick a topic that your target audience would be interested in
    And record a video that makes them want to watch
    Make it fun, make it exciting, have a big smile
    You can go super fancy or just keep it super simple
    It is more of an exercise to get better at creating videos
    Let's me know how you get on
    Over the next few days, I am going to have a few more challenges coming your way
    David :)
    4 min
  • How To FREE up more time in your fitness business...
    We have finally finished the feature wall in the gym
    If you want to see it, head over to the YouTube channel to watch today's video 🙌
    Today I wanted to talk more about your fitness business that works without you
    I know we are still in lockdown and you may be still cutting corners to reduce your outgoings
    But if we had decided to reduce staff hours here at DKnine Fitness then we wouldn't have been able to create this wood feature wall and paint the whole studio
    As I would have had to have done it all myself and I just don't have the time
    So what we have done, is laid out the jobs, had a staff member in for a few hours each day to crack on with the tasks
    As we wanted to give the whole place a facelift, get it super clean and a fresh look ready for when we can re-open
    So when we do and the clients walk in, they can see and feel excited about coming back
    But you don't have to go all out and get a full-time staff member to start
    Take your online 121 programmes, if you are charging say £97 a month, then could you work on a commission basis and give a staff member £30 per clients to look after for you?
    Reliving you of the hours it takes to look after a certain number of clients
    That way, the more clients you or they can bring in, the more money they are going to make and yourself
    If a commission isn't the route for you, then start with a certain number of hours a day or per week
    Giving them the tasks that take up so much of your time
    For example, if you are the best at servicing clients and looking after them
    Then give them the tasks that don't make you the money such as social media or chasing clients
    Wich will relive more of your time
    Anyway...
    If you are wanting to free up your time to do the things that you want, then there is no better solution then bringing on a team member
    And now is the perfect time for you
    Getting them involved, getting them learning the business, the brand ready for when you do re-open
    Giving them a head start
    Rather than getting them right in when you don't have the time to coach them correctly in your ways
    David :)
    4 min

About The FitPro Lead Gen Show with David Kyle & Friends

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Join David and a host of friends to talk about all things Lead Generation for your fitness business.