The FitPro Lead Gen Show with David Kyle & Friends

Yesterday, we talked about starting conversations

Specifically when someone follows you on social media and you thank them and start a conversation from there

This all came about when I did this with a new member of the FREE FitPro Lead Gen with Dave Group!

I dropped him a message, and he got back to me wanting more info on getting better at writing copy and coming up with topics

Today I wanted to go further into the content side of things

As currently, we have a lot of spare time on our hands…

Yes I know you are probably having to do online sessions, and interact with clients a lot more

But we also need to be making the most of this time

Something we are getting our non FitPro clients to do is film a lot more tutorial

And attaching affiliate links into the comments and descriptions to bring in revenue now

We as FitPros need to be doing this too

We need to really be mass-producing content, guide and giveaways

Building trust and delivering value into our local area

Not only will it lead to potentially making sales online now

Your name and brand will be front of mind when we get back to being open

They will have seen you, read about you, consumed your content and you will have built a lot of trust

And with trust comes, leads & sales 🙌

So to get you started with you delivering more content to your audience, here is one of the Canva templates we added into The FitPro Portal the other week: https://www.canva.com/design/DAD2_CaxJqw/7hoaxBw7Y2bgg6XPvnEZRw/view?utm_content=DAD2_CaxJqw&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview

Enjoy

David :)

When anyone new joins my free group: FitPro Lead Gen with Dave!

I add them as a friend, then send them over a message asking a question

If you are not doing this currently 🤯, then you are 100% missing out on sales

Anyone that follows you on any social channel, go thank them 🤝 and ask them a question

The more conversations you can start, the more sales you are going to make 🙌

Anyway, I accepted this guy in today and dropped him a message

He came back with a struggle, that he wanted to get better at copywriting and coming up with subjects and topics to write about

So I sent over a few suggestions, then suddenly thought that if he is asking me this question, then there are going to many others out there thinking the same thing

So that's what I wanted to talk about today:

How to get better at copywriting and coming up with subjects ideas 🤨

1️⃣ let's start the same way as I am doing this, someone asks me a question, I then write about the answer

This is the exact same for you when someone asks you a question or reaches out on social channels to ask you a question

If they are asking it, then there will be plenty of people thinking the same thing 👊

So go grab a ✍️ & 📝 and start keeping note of all question you get asked

2️⃣ the next is during sessions and client feedback

I know at the minute we are doing everything virtually, therefore at the start of every session ask what everyone has been up to

You will for sure get a load of ideas of what to talk about

Then when we get back to normal, listen to what clients are talking about to each other and take notes

3️⃣ the final one is key, this is when we get back and start doing consultations

The prospect you are sat in front of will be coming at with you with a LOAD of content ideas

They are going to tell you why they need your help, why they can't do it themselves, why now is a good time, what they have tried in the past

They will give you so much content, you will never struggle again

Remember to get the ✍️ & 📝 to keep notes 👊

Then we simply get to work and start producing the content, videos, written, podcasts

And don't forget that one subject or topic, will have a load of sub-topics ;)

Go get writing

David :)

Ps... did you know we have a £7 30 day trial of the FitPro Portal running 🙌 👇

www.TheFitProPortal.com

The end of our first crazy week

And today I can finally say, we are now ready to properly go for it 🙌

Everything has been moved online successfully

All the staff know what they need to do and A LOT of training has been done

And clients are happy

PLUS, we have started running ads again 💥

Not only that, we've been super busy making sure all the FitPro inside The FitPro Portal are happy

The above is my excuse for the lack of any content this week 🤣

Now everything is settling down, my daily routine has been altered, I am ready to go again 👊

Today, I wanted to go over all the software we use to generate leads and sell prospect onto our 28 Day Online Programme 🤓

Ready…

Okay, we start with the Facebook advert directing people to a landing page

Landing Page Software: LeadPages

We then use the website URL to make it look part of the brand, therefore we download the LeadPages plugin and upload to the website

Website Software: WordPress

Connected to LeadPages is our email marketing software to deliver the follow up emails: Active Campaign

We also connect the LeadPage account up to Zapier

Zapier is connected to our text messaging software that delivers an auto text message: ClickSend

Zapier is also connected to our lead management software: Trello

The sales page is run with LeadPages

Which has an embed payment system: ThriveCart

Final once they pay, we use CoachCatalyst to deliver the 28 Day Online Programme

In total, we use 9 different bits of software

✅ LeadPages

✅ WordPress

✅ ActiveCampaign

✅ ClickSend

✅ ThriveCart

✅ Trello

✅ Zapier

✅ CoachCatalyst

All of this combined make everything much smoother for the end-user, the prospects and for the staff when it comes to dealing with the leads

Of course, we need to pay for all these bits of software

Therefore if you are on a budget, I would keep it super simple

Run ads to a Facebook LeadAd

Then use a Google Sheet to track the lead

Finally, deliver the whole programme in a Facebook Group

These 3 things are free and are a great way to get started 🙌

If you are wanting more details and the whole set up we use, then come and join us inside The FitPro Portal where we take you step by step into how to set the whole thing up

www.TheFitProPortal.com

David :)

Yesterday the British Prime Minister announced a complete lockdown of the UK

We are only allowed to leave our homes for a quick trip for essential

Therefore now is the perfect time to really work hard on the back end of your business

Your…

✅ Lead Gen Funnels

✅ Client Onboarding Systems

✅ Email follow up systems

✅ Client Journeys

There are a load of back end systems you can be working on and getting ready for when we are allowed back 💪

Please, please, please… Make the most of this time

Yes, I know we all have a lot going on from keeping clients to learning how to transition into online training

And today I have you covered over on the YouTube channel 🎥

Over here, we have been busy creating videos that are going to help you get started and make the most from your online experiences…

How To Add A Countdown Timer To Your Workout Video: https://youtu.be/X2v7ADjdFgY

How To Download A Video From Facebook: https://youtu.be/f2lnzAeguvw

What We Are Doing At DKnine Fitness: https://youtu.be/GP_kyY9QoMQ

Going Live With Zoom On Facebook: https://youtu.be/2oAixkeXcd4

How I Share 1 Piece Of Content To Over 20 Locations: https://youtu.be/alZHdxZDsvY

How To Download Your Facebook LeadAds Forms: https://youtu.be/58YcUt-6mfw

Like I said at the starts, make sure you are really making the most of this time wherever you are reading this from 🌎

Stay safe and stay in doors

David :)

This morning I did my first ever Zoom workout and live-streamed it in the member's Facebook group

We had about 10 people join live on Zoom, and about 5 watched live on Facebook

Initial results… POSITIVE 🙌

I posted a picture on my profile of me doing it and of course, a load of you asked for a setup video

So after recovering for about 30 minutes, 🤣 I create a setup tutorial for you to follow: https://youtu.be/2oAixkeXcd4

Today I wanted to talk more about getting set up online and what we are doing at DKnine Fitness

As you may come into the issue of the online side of things taking off and then when the gym re-opens you then almost have to give up the online to focus back on the gym

So today, I am going to show you how we are going to launch an online programme and then set it up in a way that we can keep running it once we open the door at the gym again

**The FitPro Daily video goes into more details on what we are going to talk about… You can find it on YouTube**

So, we start with the FREE community group on Facebook

In here we are going to post 1 Live workout per week, 1 walkthrough workout per week and a 1-week challenge once a month

This then takes us to the DKnine Online programme which is going to have an FEO of £4.99, then £20 per month after

In here we are going to provide 2 live workouts per week, 2 walkthrough workouts per week, they will have the members support area, our recipe books and videos that we get from Naomi Carson and the Gold Package we get from Shane Nugent

Plus we will be setting a new weekly challenge for them to jump in with

And the way we can keep this going once the gym opens up again is simple, those LIVE workouts will be done at 3pm Tuesday and Thursday and our first session at the gym is 4pm 🙌

As for our current gym clients, we are running 6 online live workouts per day for them to joins in with

These will include a kettlebell workout, core workout & HIIT workouts

We are also going to link up with other specialist instructors around Cardiff to deliver online LIVE Zumba, Pilates and Yoga workouts, possibly once a week

We will then be having a weekly bingo session and a weekly quiz night, plus the usual 1-2-1 client calls, food diary check-ins and more

All this layout out like this, keep our current clients happy until we re-open the gym

And means that all the work we are putting into launching DKnine Online won't go to waste and will be another income stream once the gym re-opens

Enjoy your final Sunday night before all the madness

David :)

Welcome to the first FitPro daily since we were told to close down the gym 😭

Yesterday (Friday) the Prime Minister ordered all gyms, leisure centres, pubs, bars, cafes and restaurants to close

And I completely get it…

The aim is to complete slow down the spread of the virus by socially isolating and reducing the amount of contact we have with each other

Therefore if you are still planning on getting people in to deliver sessions or staying open somehow, please don't and let's get this situation under control and get back to normal as fast as possible 🙌

Today, the first day of not doing sessions at DKnine Fitness

I jumped in the member's group and set them a challenge

To get 200 press ups done 💪

I went LIVE every half hour to do 20 and they all joined in, posting videos of them doing it and of the kids joining it too

And then they got a bit more adventurous with stormtrooper helmets and then glasses of wine and beer started appearing on screen at the same time 🤣

That's how we have been keeping the clients entertained today!

Not only have I been doing that today, but I have also been busy giving the "Build Your Own Membership Site Course" inside The FitPro Portal a MASSIVE overhaul

So if you are not sure how to get started and deliver your content online, we have you covered in the FitPro Portal

Anyway, yesterday we talked about the FREE Ebook Strategy that would generate you a good number of leads that you can work with

Today I wanted to cover the FREE Community Group Strategy

The aim is simple, we want to fill the group on Facebook with local prospects who you can start delivering content and value too

Take my free Facebook Group for example: FitPro Lead Generation with Dave!

In here I post the Daily FitPro, share trainings, ask questions, answer questions, and provide as much value as possible

That builds the ever important KLT

And more or less everyone that joined, started by downloading the FREE Ebook, that then pushed them towards this FREE group 😉

You then use this group like an incubator, where we keep the prospects warm until they are ready to reach out and want to work with you

I explain it a lot better on the Daily Video, if you wanted to watch what I am talking about

To finish today, I want to invite you to come and join my FREE Group on Facebook: https://www.facebook.com/groups/1238186096304055/

Come and join us where we share tips and trainings that are going to help you keep generating leads for your fitness business

David :)

It's another day of uncertainty

And until the UK government tell us to stop at DKnine Fitness, we keep going 💪

Earlier this morning I posted in the FREE FitPro Lead Gen with Dave group:

🗣 Who wants this Smoothies Ebook template to download and re-brand as you own??

15 "Send Me A Copy" in the comments and it’s yours

Ps.. this is one of many ebooks we added into The FitPro Portal yesterday 🙌 🗣

4 hours later and we are up to 54 comments

Now the reason I have done it this way instead of just giving it away is simple

I wanted to boost the engagement in the group

People commenting on the post today will boost the chances of them seeing more posts from the group over the next couple of days

Such a simple strategy right 🙌

Now the reason we gave it out to the Portal members yesterday along with another 5 guides is simple

It is part of the Lead Gen strategy we have come up with to keep generating leads

Lead for now, and leads for when the crisis is over

Back to the Ebook Strategy…

So here is what you do:

1️⃣ Create an ebook that prospect will want to download

2️⃣ Then write a post on your timeline telling people you have created it and to grab a copy by simply comments below (This will boost your future engagements on your posts)

3️⃣ Now run ads to your audience to download the ebook, this will give you their email address

With the TY page telling them you have sent them it via email and to now come and join your free group

This, in turn, gives you a load of eyes on your content, a lot of email addresses and big pool leads to work with now and in future

Want this free smoothie ebook template I have created, then come and join us inside my FREE FitPro Lead Gen with Dave group: https://www.facebook.com/groups/1238186096304055/

Tomorrow, I come with a FREE Facebook Group Strategy

David :)

First of all, apologies for not posting much over the last few days

Thing are changing from day to day with the outbreak

And each day, we are having to shift how and what we are doing for our ads clients and to keep the gym going

After yesterdays talk by the British Prime Minister, things really have started to change on the marketing front

Specifically with running Ads

Now before you suddenly just turn them off, you need to change your strategy

After all, everyone else is going to turn then off

Meaning the cost per lead will go down 🙌

So here is the post I posted inside The FitPro Portal this morning:

⤵️⤵️⤵️

Facebook Ads Further Updates & What To Do (17/March)…

Now is the time we take a different approach

I would turn off your Lead Gen Ads today, as we want it to come across in your area that you are following the guidelines.

Then if you can today, create a FREE Facebook community group set up. Call it something along the lines of: [AREA NAME] health & fitness

Then run ads for locals in your area to come and join the group. In here you will need to post 2-3 times a day with general posts, and hinting that you have a new online programme coming

Run 2-3 testimonial videos ads, with a " We are currently not taking any new clients on, but leave your details for when we open again".

Run a FREE Ebook next, this is to start building a big email list.

With point 2 & 3, you will then have a big pool of leads to work with once we get back to normal

Next, start working on your online programme…

I am currently updating the membership training inside The FitPro Portal, this will be ready for you today.

Simply follow the course and you will have an online membership site and course build in around 2 days

Once built, you can then start getting to work keeping current clients happy and picking up new local online clients in your area

Any questions just let me know

David

⤴️⤴️⤴️

I hope the above helps…

We have also put a Cover-19 Survival Offer together for you

Including..

In-Depth Step By Step Course To Building An Online Service In 2 Days! - Including all the dowloads and planning you need. We usually sell this course for £188

Beginner Guide & Advanced Guide To Running Ads - Perfect for those who have never ran ads before & those who have plenty of ads experience

Done For You Facebook Ads Copy - That we use for our Facebook Ads clients and has been tried and tested and won't shut your account down

Downloads & Templates - From landing & thank you pages, to email, text & sales scripts. We have everything you need

Plus… Much, much, more including, 24/7 Access To Myself & My Team Inside The Members Support Group & Daily Updates on What We Are Doing At DKnine Fitness To Keep Clients

Full details can be found here: www.TheFitProPortal.com

David :)

Today I have something super cool for you 😎

I have just uploaded a brand new course for The FitPro Portal on a complete walkthrough to setting up a 7 Day FREE Trial Funnel

From Facebook Ads Set-Up and Ads Copy to creating the Landing Pages, Thank You Page, template downloads, and much more 🙌

And today I wanted to share with you the Intro video to the course...

In it, I will walk you the whole way through the funnel so you can keep pausing and making notes to give it a go at setting it up yourself

Enjoy: https://www.fitproleadgen.com/setting-up-a-7-day-free-trial-funnel-for-your-fitness-business/

At the end of the Intro video, I also go over each step you will need to set it up, that includes automated text messages, how to get them to schedule the initial session themselves, and so much more

Here is the link to the training: https://www.fitproleadgen.com/setting-up-a-7-day-free-trial-funnel-for-your-fitness-business/

David :)

It's the member requests that decide what additional content gets added into the FitPro Portal

And this week it was on the topic of How To Run A FREE Seminar…

This has come off the back of the YouTube series I did with Huw Phillips the other week, where he shared one of his many lead generation sources we by running free seminars in his area

So I jumped on a call with Huw and went over step by step with him, into how he runs his seminars so successfully…

Here are a few quick points to what he said

- The Topic: Listen to your clients to see what help they need, the stuff they talk about is what the mass public are also thinking about

- Finding a Venue: If you are unable to do it at your gym or studio. Consider looking at local community halls, church halls, locally run coffee shops that would let you rent the room or area for 1-2 hours

- Deciding on Pricing: as this is all about generating leads and building KLT, all the seminars we run are FREE. In future I may run paid seminars, but for now the free ones are designed to generate the high-quality leads

- Advertising: We spend zero pounds on advertising and focus more on referrals, telling our clients about the event and getting them to spread the message to their friends about it.

- Event Content: We decide on a few main topics we want to work on, then design the seminar around that. There are no presentations, no scripts, just a free-flowing discussion to keep the audience engaged.

- Selling At The End: As the seminar is running and I am hearing what the audience is saying, I decide usually on 2-3 people I would like to offer a free trial too. Therefore we don't try to sell to anyone directly at the seminar and focus more on making the content we deliver during it as useful as possible.

- Post Event: At the end of the event, we give everyone a workbook that they can go away with. This covers a few of our training principles and gives them an insight into how we work and how they can get results themselves. Again the seminar is all about delivering the best possible content and not focused on the sale.

- Anything Else: As long as you listen to what topics your clients talk about, your seminar should get a good turn out. Make sure to keep everything as simple as possible and not plan anything months in advance, and again be sure to over-deliver.

It really was a great interview we did with Huw for The FitPro Portal members

Want to see the interview in full?

Then come and join us inside The FitPro Portal for just £7 for your first 30 days

www.TheFitProPortal.com

David :)