The FitPro Lead Gen Show with David Kyle & Friends

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This week is all about transitioning in the fitness industry

On Monday, Ciaran shared her experience moving from a coach in a leisure centre to coaching others all around the world to become a stretch coach 🙆‍♀️

On Tuesday, we looked at 5 things you could transition to, or move your business to if what you're doing right now isn't working

Today though, I want to talk a bit about what we offer at DKnine Fitness ⬇️

Our offer, our prices and what's working

So, when I first started out in North Wales..I was a PT doing 1-2-1 outdoors

I then moved to bootcamp style sessions

Then I moved to Southampton and started small group training renting in a gym

It was £1000 for 12 weeks

But when I got to Cardiff, I wanted to work with more people at once

I opened my own studio and we shifted to groups of 12

We now offer two types of sessions

STRONG - weight lifting classes

TEAM - Cardio and HIIT style classes

This way then, my clients can mix it up and do whatever they like to do best

And the reason we moved to this set-up was that it made it easier for us to get more people through the door 🚪

We were able to offer a price that worked well for people

So our pricing now is £97 a month, unlimited sessions

And usually, people come 2-3-4 times a week

Our aim is simple: get to 150 clients - around £15000 a month and that covers ALL OF OUR COSTS and makes us some profit

Then, from there, we keep scaling and growing ✅

So that is our set-up at DKnine Fitness

What is your set-up? 🤓

Let me know!

Watch it here → https://www.fitproleadgen.com/our-set-up-at-dknine-why-it-works/

David :)

This week is all about transitioning within the fitness industry 

And we started Yesterday with Ciaran Cashmore coming on and sharing her experiences starting as a stretch coach and then moving through the industry to the point where she is coaching FitPros to becoming a stretch coach

Today though, I'm talking about 5 areas you could explore in the fitness industry if what you're doing right now isn't working for you ❌

1️⃣ PT

Coaching 1 or 2 people at a time is a great way to get started, understand how it all works and get the ball rolling 

2️⃣  Bootcamp 

This is a larger scale set-up, you might have 20+ clients all in one session, you're outside, your price is lower and its an easy set-up with less costs to run

3️⃣ Small Group 

This is like the middle ground between bootcamp and PT

We used to do groups of 4 and 6, and it can run up to 8 or 10 

It's more personal and it works better when you have your own facility

The aim is to deliver a PT led session, but make it affordable 

4️⃣ Online

With lockdown, covid and restrictions, a lot of us were forced online, and a lot of people stayed there 

Although this allows you to work with everyone and anyone 

To make it really work its best to find your niche

5️⃣ Hybrid

You can do both! You can do online and face to face coaching

This means you can get the best of both worlds if you really do enjoy both 

So those are 5 things you can jump into, in the fitness industry 🏋️‍♀️

If you're coaching right now and it's not working out how you'd like

There's no reason you shouldn't try transitioning 🤓

David :) 

This week is all about transitioning within the fitness industry

A lot of us come in at one stage and we move to somewhere else in the industry 

And there's no better way than to invite Ciaran on to discuss moving from being a coach in a leisure centre to running modules and trainings for FitPros all around the world on how to develop as a stretch coach

Let's dive in 

Enjoy! 

David :) 

This week has been all about running a successful fitness business

And as it's Friday, I'm giving you a quick overview of everything we've chatted about this week 🤓

Not joined our FREE Facebook group yet? Request to join and get access to loads more tips, tricks, downloads, guides and guest interviews ⬇️

https://www.facebook.com/groups/fitproleadgen

Let's dive in 😎

On Monday, Sam Beagle came on and shared exactly what it's like to run a successful fitness business and how long it took him to get the studio he wants 

It is NOT always simple (rarely ever)

You have to submit planning permission to change a unit... does the landlord want this? are you going to get any objections from the locals to get this change of use?

This can take TIME ⏰

So, if you want more advice and insights into this process, head back and listen to this Guest Interview ⬇️

https://www.fitproleadgen.com/guest-interview-sam-beagle-on-the-ups-downs-of-running-a-fitness-business/

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On Tuesday, we looked at 5 things you need to work on to make sure your fitness business thrives and grows 

1️⃣ Find Your Niche 

If you just start working with everyone and anyone...you will find it harder to justify a higher price 😅

2️⃣ Know Your Finances

You need to know the ins and outs and everything unexpected 

When someone pays, make sure you remove any tax or VAT you need to pay. Plus, factor in the operation costs like the unity, bills, staff, your own wage 

3️⃣ Location 

If you’re in a significant area and there are a lot of busy roads near to you…the chances are you can pick up a lot of people from surrounding areas as they can travel in quickly 😁

4️⃣ Plan 

You need to be thinking about SO many things…from sessions to equipment to types of session to the number of people in each session. Plus, when it comes to marketing, what ads, what emails, what offers, what referrals are you going to run?

5️⃣ Content

How are you going to get your content out there?

Paid or unpaid?

How quickly do you need the leads? ⏰

View the full post here ⬇️

https://www.fitproleadgen.com/5-key-tips-on-growing-your-business/

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Then on Wednesday, we looked at what's working right now

We discussed a short entry offer into your business

A 6-week challenge, a 30-day trial, a 21-day transformation programme

Anything that will get them in the door and allow you to sell to them in the long-term 💸

View the full post here ⬇️

https://www.fitproleadgen.com/keep-your-offer-simple/

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Then, on Thursday we advised you to PLAN everything

Planning means control 💪

Plan your lead gen strategy, plan your sales, plan your onboarding 

The more likely you are to get leads, make sales AND keep your clients 🔥

Have you enjoyed the content this week?

Be sure to like, comment or share! 

David :) 

This week has been about the ins and outs of running a successful fitness business

On Monday, Sam Beagle came on to discuss the highs and lows of running his fitness business 😎

Tuesday, I shared 5 things you really need to do to keep growing your fitness business 

And yesterday we explained what is working right now to get people through the door 🚪

Today though we're talking all about planning 

You see...planning makes PERFECT 👌

Do not rush into anything 

Take yesterdays example...we talked all about that entry offer

You need to know, plan and figure out what will work for this offer

How long will it be?

What additional things will they get? Nutrition? Support?

How much is the programme?

What is the onboarding process?

Plus,  you must plan test and trial how you're going to keep these clients long-term beyond this entry offer 👍

Otherwise,  you will always be struggling with converting clients 

And a high conversion rate from entry offer to long-term is the key to running a successful fitness business 

David :) 

This week has been all about the ins and outs of running a successful fitness business 🏋️‍♀️

On Monday, Sam talked all about the process of setting up his fitness business

Yesterday, we looked at 5 things we need to focus on to keep moving our business forward and growing ➡️

And today, I'm sharing what's working...but first

Do you need more help with your automations? Need it all on autopilot so leads are booked in automatically, text and emails sent etc ALL FOR YOU? Head over to LeadDec.com and check it out 😎

Let's dive in ⬇️

The first thing I want to say about what's working right now is making sure the offer into your business is as streamlined as possible 

You see...a 12-month contract is big deal

Prospects will be unsure!! ❌

So, what we do instead is offer a 6-week programme 

This entry offer into the business is a chance for them to come and see what you're all about

Build the trust, get them results and then convert them onto your monthly membership 😎

Keep it simple and straightforward 

David :) 

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This week is all about the ups and downs of running a successful fitness business

Sam is giving us an insight into how long it's taken him to get his first studio and what went well, what didn't and what he's working on right now 💪

Enjoy! 

David :) 

P.S. Have you joined us inside our FREE group yet? Join now and get access to even more tips, tricks, guides and downloads 

This week has been ALL about sales 🔥

We kicked the week off with an interview from Claudia 

Dread ringing people? Cant stand asking for their card details over the phone? Avoid it altogether?

This interview is for you!!

I made LOADS of notes…so make sure you have your pen at the ready

Check it out here ➡️ https://www.fitproleadgen.com/guest-interview-claudia-li-on-phone-sales/

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Next, we ran through 5 simple sales skills you NEED 

1️⃣  Break the ice 

2️⃣  Explain the consultation process

3️⃣  Learn from them 

4️⃣  Explain your offer

5️⃣  Explain the price

Want to see in way more detail?

➡️ https://www.fitproleadgen.com/5-simple-sales-skills-you-need/

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Then, on Wednesday we talked all about adapting your offer 

If it's coming to the end of the month 

And you have your targets to hit 

We believe there's no harm in adapting your offer 

We might offer them an extra week 🏋️‍♀️

Just to get them across the line ✅

Read more here ➡️ https://www.fitproleadgen.com/are-you-adapting-your-offer/

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Lastly, on Thursday, we asked you...are you confident in your offer?

You see...

Your attitude to sales and your confidence in your programme makes ALL the difference 

When you’re talking you have to be enthusiastic and excited 🤩

You have to match their tones 

Plus, you need to know your programme INSIDE OUT

Read the full post here ➡️ https://www.fitproleadgen.com/are-you-confident-in-your-offer/

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So, that's it from us this week! 

Have a great weekend all 👋

David :)