The FITSPRO Podcast

Have you thought about outsourcing for your biz? If so, today's post is for you.

I’ve mentioned this another podcast before, but your first hire does not have to be full-time. And hiring can seem so overwhelming to so many entrepreneurs who are going at it alone. I remember being at the cheer gym and training one of the cheer moms. She was an entrepreneur, and a very successful one at that. She would always talk about the beauty that comes with hiring people. And I always told her that I just wanted to go it alone. I never wanted to hire or manage people. Which is still the case. I have one right hand woman. But I also have several contractors that I pay to do certain tasks in my business. We called this outsourcing.

Outsourcing is not having an assistant or other coaches underneath you.

By definition from Oxford Languages, outsourcing is 

• contract (work) out or abroad."you may choose to outsource this function to another company or do it yourself"

This is different than hiring an employee.

I like to think about this as one off tasks, or specific duties within your business that someone else can do, that you are not required for. Your goal in business should always be to move closer and closer to the spot where you are only doing the tasks within your business that demand you to do them, or task that you personally enjoy doing, and are fulfilling to you. So, even if someone else could do the task, you enjoy it, and there’s no current downside of you doing it. 

I think about things like formatting emails for you, or doing design work, or editing a piece of media for you. Someone on boarding your clients if it doesn’t need to be you. There’s lots of different tasks that we can outsource in business depending on the business model that you have 

How do you know when it’s time to outsource?

Some people begin outsourcing very early on in business. Others wait 5 to 7 years to outsource. There is no one-size-fits-all equation for this. But I hope that I can give you some questions to ask yourself in order to determine if it might be a good time for you to pay for someone to do something in your business for you. This, either frees up time for you to do more in your business or just frees off time PERIOD.

Oh, my first answer is just before or when you hit your ceiling. I waited to the point of being at my ceiling to hire. And I should’ve hired just before that. So I was busting at my seams before I brought someone on to help me. I had reached the point where I literally did not have a single extra second in the day to grow my business. I was just trying to take care of all of the tasks in my business that keep it going. I do not suggest waiting to this point to hire help. Because when you do hire, you may need to have time to create systems for a person to follow, or loom videos, and trainings for that person. And that requires time from you as well. Again, that depends on what task your outsourcing. But it’s something to keep in mind.

Do you feel like you are starting to reach your maximum with your client load, or just the task that you have to complete within your business? 

If you feel like you are approaching that, then I want you to determine what tasks you might be able to outsource. Ideally, these are tasks that are either very time demanding for you, or task that you don’t enjoy doing, and or you are bad at. These are the categories we want to outsource first. 

You might also go down the route of outsourcing for whatever new thing you are wanting to create. So if your business is for one on one capacity and you...

As a woman over 30 myself, I’ve fallen victim to or given into some common myths, but also found truth in them. Today I want to discuss possible shared experiences for those of us nearing 30 or in your 30’s.

I say nearing because I personally started to notice some of these “differences” in my late 20’s vs in my 30’s.

Let’s dive in.

A slowing metabolism:

There is new research that suggests that metabolism does not slow due to age alone until later in life - around 50’s and 60’s. And that the result of a slowing metabolism is more to do with lifestyle than age. 

Diet needs to be more restrictive:

It “felt” like I could eat anything and get/keep results. Many twenty somethings do. But we must go back to the metabolism data. Were you more active overall “back then”?

You know what, maybe it DOES need to be more restrictive now than when you were 22. But is that because you’re 33 now? or because you have a lower TDEE? You workout less frequently and less intensely? Because I’d bet buko bucks it’s the latter.

I could eat whatever I wanted (which is not true but I had a much larger buffer) when I was 22 because I was training twice per day for short bouts, or once a day but six days per week at very high work intensities, coaching competitive cheer where I was on my feet, spotting tumbling and coaching, and/working an internship in college strength - another very active job.

Let’s compare that to my 30’s…

Self employed, sitting at a desk, barely leave my house, and train for 35-50 minutes four days per week…

Which lifestyle allots for more leeway in the diet? Not age specific, lifestyle dependent. higher TDEE, higher intensity in workouts overall - intensity being heavier loads and likely higher work capacity, more consistency at a higher training frequency.

This is just MY example and comparison from 20 something single college student to working for myself to build my business, traveling the world full time starting at 28, and training taking a huge back seat.

That does bring me to another point. Muscle mass.

Muscle mass:

Having muscle mass is so so so important for many functions. If you’ve never listened to Dr Gabriel Lyon, I suggest you do if the conversation of obesity or having fat mass vs the importance of having muscle tissue. She knows far more than I do about the metabolic function and health of muscle. So, I’ll lead you there.

But what I can infer and speculate, is that having muscle is an important game changer. And it’s importance may increase with our age.

Because if one thing DOES change, it is the rate of tissue decay and regeneration. We know that around age 30 this increases decade by decade. Meaning higher rates of tissue decay vs generation. 

Please do not use that as an excuse to say you can’t build muscle past 30 years old or that you atrophy much quicker than you used to. Because that’s stretching this claim big time.

The same muscle building and retaining principles apply at 20 as they do at 30 as they do at 40. 

We need to provide a stimulus strong enough that requires new tissue to be built and we have to provide proper recovery for this to take place - sleep, hydration and protein intake being at the top. Stress management being secondary to those. I said what I said.

Obviously muscle mass comes from the training we take part in.

Adaptation to training:

In case you missed it, I took eight weeks off Instagram in May and June.

Check out that podcast on Youtube behind the scenes.

I took 50% rev cut for the eight weeks I was off Instagram - This decision was still very much so needed.

* Came from lack of exposure

* Lack of plugging offers in stories

* No active launching at that time.

Thus, I made more than May and June combined in July (back on + launching PP).

My new approach:

* Youtube reels for education and driving to YT, sparking curiosity

* Swipe graphics - either stream of consciousness or statements

* Off the cuff FTC reels if I make them OR

* Video from phone or professional B roll with Text over the top - statement, question, prompt, philosophy, tips. Whatever makes sense

Posting twice a day for 4 days per week:

* High frequency and volume = more potential for growth.

In the 30 days I’ve been back on Instagram:

* Gained 1,433 followers

* Lost 459

* Net gain 974

So almost up net 1,000 followers. That data was not a full month so I assume I’ll hit 1,000 new news by a full 30 days.

That image will be in the show notes as well.

To be clear that came from posting twice per day for a month since being back - but ONLY four days per week.

Some posts flop, far fewer took off, but they DID take off. And that brought in the new humans. This is what high frequency and volume posting does. Period.

More chances to be seen. More opportunity for growth. It is that simple.

Now, we can’t post trash and grow. But we also can’t FULLY predict what will and won’t catch traction. I know what posts have viral potential for my own brand. Sometimes I am right, sometimes it doesn’t work out.

But the more you post, the less connected you are to how each individual post does.

For instance one of my biz clients (which I just ended with this month went from 5-6k to 14k in our time together). Not from some strategy of mine. But because she posted daily, every day and sometimes twice a day. AND she got CLEAR AF on what content she would create. Let me make so clear that she RARELY if ever makes reels. Her post popular posts are swipe graphics so that’s what she optimized.

I am spending less time than ever on the app.

That’s the other plus:

* More creation = more time in my brand messaging and philosophy and less time consuming. I just don’t get much from the consumption in this season.

* I check stories of friends and that’s about it.

* Having the reels cut from YouTube = HELLLLLAAAAAA less work for me (which again, I am PAYING FOR). There is always a trade off.

* Using the captions app or IG captions. I caved. I made the decision to just use captions app if I have a FTC video and need captions. I do not have time and it’s not WORTH my time to type out on brand captions in Final Cut Pro for a piece of content that dies in 24 hours. It just doesn’t make sense.

Future plans

* Same same.

* At least two weeks before any launch I will post twice per week for 4 days per week.

Let's talk about your website audit.

It's no secret that I don’t do and have never done sales calls. I filled my online 1:1 roster via IG stories and taking people behind the scenes of my coaching. (AKA social proof and selling online). Followed by solid sales pages and applications. That's what we're diving into today regardless of if you do or don't do sales calls.

We want those calls to be a CONFIRMATION. Not you actually selling anything. Less work for you, better qualified inquiries. More Hell Yesses. That's the goal.

Overall, we need straight forward messaging - on free platforms and sales pages. As well as clear expectations - for offers, freebies and your brand.

Your website needs:

Pages - home, offers, application page/link, payment, about (non-negotiable for me), a way to contact you. That’s it.

CLEAR > CLEVER or CREATIVE across the board. Yes, we want humanness especially if you have a personal brand. But FIRST, be clear.

My current home page breaks it down into categories - into fitness click here. into business click here. Takes them to my offers for fitness and offers for business. Period. 

Home page is NOT:

* Your about me page.

* Your sales page.

IT IS YOUR DIRECTORY. YOU ARE HERE. WHERE WOULD YOU LIKE TO GO NOW?

Preventing confusion and providing direction is your first step in increasing conversion from your site. Not pulling people in 13 different directions. Or talking about yourself. (Which is why doing a website audit is a great idea).

Sales pages should include all of the following:

* Who it’s for

* What it does

* Understanding your client and where they’re at and where they’d like to be (demonstrates compassion and clarity)

* Social proof if you have it

* What it includes

* Expected timeline

* Overall philosophy (being sure this aligns with their expectations)

* Application or payment method

Make buttons CLEAR for the love of all things holy.

Use white space and photo banners to break up text - this may not directly lead to conversion but I know I have straight up left sales pages before because it’s so unpleasant to experience as a prospect. 

In ALL of this - think of yourself as a consumer and WHY you purchase from some sites and not others. What factors and language keep you around? What deters you?

Be conversational and personal. Not robotic. Don’t confuse professionalism for being cold and losing all human touch in your copy.

YOUR COPY IS YOUR SALES CALL HERE. Your words lead people around your site and to eventually buy from you. Look at copy, then formatting if conversion is low.

Today we are talking about the subject of hypertrophy, and how training to failure, trash, volume, and high loads can possibly play a role in that. And I want to be clear that trash volume does not play a role in hypertrophy. So we will define what trash volume is as well as what higher volume in general can do for hypertrophy potentially.

As I’ve explained on multiple platforms, but for any of you who might need a refresher, hypertrophy just refers to an increase in muscle cell size. When that happens collectively in multiple muscle cells, the overall size of the muscle increases. And we have hypertrophy. So muscle growth, and hypertrophy are and can be used interchangeably.

Hypertrophy is a goal for most people who lift weights in someway shape or form. People either want to put on muscle size because having muscle mass is great for metabolic health, because muscle mass is the potential for strength output if performance goals are what you were into, and, of course, from an aesthetic standpoint, if you want to have a toned appearance, then building muscle would be a goal you have. Probably the primary one.

Training to failure 

There was a point in my own training career that I followed a specific program that took the last set to failure on every exercise. I would be lying if I didn’t say that I put on a large amount of muscle mass during that time. I was also like 19 years old and very much so in a muscle building prime. I was also working out six days a week, and eating like a linebacker. So there were a lot of factors at play there. But I do think that training to failure was one of those significant factors in my muscle growth.

There’s plenty of research that supports, turning to failure and the stimulus of muscle protein synthesis, which we need in order to build muscle. But then we have a question of how often you need to be training to failure, or if you even need to be, or can we get the same effect from trading close to failure. For instance, within 1 to 2 reps of failure. that is my personal philosophy based on experience and the research that I have read. It’s the same as volume which we will get into. There is a point of diminishing returns.

It’s clear that you do need to train close to failure in order to build muscle.

If that is the approach you were taking. The reason behind this is that by training close to failure, you are recruiting as many muscle fibers within that muscle as possible. Range of motion does play a role here as well. But as a general rule of thumb for hypertrophy, one effective approach will be to train many of your working sets, until 1 to 2 reps are left in the tank. That would be an RPE of eight or nine, and an RIR of one or two. Not every set needs to be like this on every single lift. But for a good portion of your working sets, I would argue this does need to be the case.

Specifically for accessory work. Where there is less risk involved training to near failure. On the contrary, I would not suggest this approach for many of your main compound lifts, depending on your training age. Your training age refers to how many years you’ve been consistently lifting weights for. If you have a lot of experience under a heavy, barbell, or moving a heavy barbell, I would be less concerned with you trading close to failure on every set. But even then I might not advise it. I’m just not positive that it’s needed in order to build muscle if that is your goal. There’s definitely research that supports high-volume training as well as high load training for building muscle. And there may be less risk involved with training at the higher volumes with lighter weights. That’s just one perspective. Personal preference also comes into play. And like I said,

Last week I dropped my first six YouTube videos. Actually, they were posted for me and I just got to watch them go live. Along with their partner blog posts.

If you listened to my episode about taking a break from Instagram for 6 to 8 weeks, that was in large part due to drafting 17 YouTube videos, scripts, and actually taking seven days to film all of that continent with my friend, old boss, and videographer Paige Major from Paige Major Creative. 

Today I want to take you through the production, and behind the scenes of what all went into, my YouTube approach, and why I am taking the approach that I am. As well as tools that we used, and cost of production. 

I don’t feel like people talk about these things transparently. Especially on YouTube. So allow me to be that person for you. Note that this is just my own approach and experience. I will make clear that though I’m entering YouTube as an amateur on that particular platform, I am not an amateur in my field, nor am I an amateur at creating content.

Let's talk YouTube Debut

Back in the beginning of 2021 I was continuing my Facebook ads journey that ended in a loss of $80,000. A loss I was willing to endure, but that certainly left a bad taste in my mouth when it came to investments and the direction that I wanted to take my business from a growth standpoint. 

But I knew that something had to be done. And I was clear on the fact that whatever money I invested next was going to be in order to get me in front of an organic audience. So I would pay for that service, but not actually do paid advertising if that makes sense. I was still going to have to pay probably the same amount to get me in front of more of the right people, but again not through paid advertising.

I learned through my own Facebook and experience that I really do think my style is best received over a long period of time. Building trust, and having a buying cycle of about 3 to 12 months, regardless of my program or course. 

So I committed to playing the long game. And either hiring a PR agency to get me on podcasts and things of that sort. Or to venture into YouTube to tap into a new market. 

After interviewing and meeting with a very specific PR agency, it was a hard no for me and the appeal of YouTube and having control over my organic contact just seemed more and more appealing. I enjoy teaching long form anyway. It’s actually something I struggle to cut down for Instagram. And Instagram is actually one of the reasons that I also went with YouTube.

I want to start off with some background education. Instagram is a social platform. YouTube is a search based platform. Meaning that the lifespan of content can be years or even decades now. You type in some thing in the search bar and the most popular videos pop up. That video can be seven years old, and often is seven years old, depending on the topic of the content. If that video is properly formatted, ideally that lead someone back to their channel to binge more information, or helpful links are in the description that take them back to the website, or affiliate links that they’re making money off of so on and so forth.

On the flipside of that, Instagram content dies after 24 hours for the most part. There are absolutely pros to this, and that if something doesn’t do well, you can totally reformat it and repost it to see if it does better. It’s not a total loss. That obviously doesn’t work the same on YouTube. And there is much more effort that goes into creating YouTube content,

Something that has become a thing for me in this season of training is time. I've got 40 minutes or less to get my lift in. One hour if I am lucky. Not doing a full body warm up. Cardio straight into movement prep. 3 to 4 lifts. 3 to 4 days per week. That's what I have to work with.

You may be wondering how I'm still able to make gains. I am in a building and recovery phase. Atrophied from pregnancy and postpartum, so I am able to reap those newbie gains due to the season. If I was training, normally, not atrophied, three days a week could be enough to maintain, but likely not gain.

My current training is using a majority upper lower split.

Not necessarily doing the classic back squat, deadlifts, bench press, overhead press split. But, definitely working with and squatting patterns, one day, hinging patterns, or glutes, and posterior chain, focused, and then a horizontal, pressing, and for pulling day, and vertical, pressing and pulling day.

These basics allow me to hit lower body muscle groups twice per week and upper body muscle groups twice per week. 

I am not specifically tracking any cardio, but trying to get steps in mostly via walking. Because upper body days are shorter for me, if I have time, I will add in cardio that last 12 minutes or less. So for me, that’s either tempo work, 12 to 15 seconds as hard as I can resting for the remainder of the minute period for 8 to 12 rounds. Or three sets of threshold‘s. Which would be three minutes of work above 75%, resting for two minutes or when the heart rate drops 50 beats below the height of the working set. 

The cardio is literally just thrown in for overall conditioning, and to get more movement in. It is not specifically to add more of a caloric deficit or train for something specific. Just working on that cardiovascular fitness when I can. Because something is better than nothing. But weight training and building muscle is my priority. So that comes before cardio.

As far as an actual program that I am following. It’s a hodgepodge. I’m still following Marcus Filly's Persist as a base. But I’m missing that with my own preferences, and some of the things that I learned through MamaSteFit. Because, though I am just over seven months postpartum, I am very much so still rebuilding my core and deep core connections.

I do find that, especially in seasons where your time and energy is limited, personal preference does play a big role. It’s important for you to enjoy your lift in the exercises that you are doing. If I don’t like some thing or feel something else in this training season, I swap it out for some thing that gets the same job done, but that I enjoy more from a personal preference. 

The takeaways: know your season, it’s OK to cut things out and not follow the perfect program. If it allows you to get the most bang for your buck done. Upper lower split will always be the goat. You can make gains on three days per week depending on your training, age, and overall training volume. But higher frequencies will likely be helpful.

Today I take you nosey Nancy's behind the scenes a bit of my six to eight week break from Instagram. I know that some people think it’s silly when you announce that you are leaving Instagram. Because it can give off the vibe that you think you’re fucking special. Or that anyone cares. But I think of it from the sense of being a business. I show up consistently on social media, and thousands of people take in my content on a daily basis. And they have chosen to do that. So I just think it’s considerate to let them know as well as anyone knew who comes to my profile, that I will be back in X amount of time. So it just sets the expectation, it doesn’t leave people wondering.

I shared briefly on Instagram why I was taking a break. But today I want to give a bit more of the way, as well as my plans, moving forward, and how I am using the time. Because we are in the thick of it.

My time is limited. More than ever. Essentialism is demanded at the highest level.

Actual projects behind the scenes:

YouTube - Paige just left after staying at my house for a week and shooting 16 weeks of content for YouTube. The way I want to position myself on the tube requires a lot of work and research on my end. Which takes time. As I said, something I don't have.

Website - I can't reveal much about this now. But it's in line with my goals on YouTube - aka the positioning and overall brand that is my business. Once this project is finished, I'll do a whole breakdown. So, stay tuned.

Let us discuss "being lukewarm" and how it's the literal worst place to be on the gram.

I do not want this to be misunderstood. Because I do think that success specifically on Instagram requires continuing to show up, and learning to post, regardless of how you feel. It’s a skill, and it needs to be built. We do not build businesses on feelings.

And the people that you look up to most have showed up day after day for literally years without stopping. So let’s make that clear before we dive into this next point.

I was just having a conversation the other day with a 1:1 business client about how having content prepared allows her to waste less time on the app and to remove feelings all together from the app. The content is made, she posted. She respond to comments if there are any, and she posts and her stories on a daily basis, because that part is easy. But when content is not prepped, get the pressure is still there to get a post out, that is where the mindfck begins.

For me, this very situation coincided with two large decisions that I needed to make in my business. And the idea of having to create content for Instagram in comparison, to making these two decisions, investments, and moving forward with them just seemed so ridiculous. If I had content prepared, it would’ve been a different story. But I had run out of prepped content. Back to Essentialism. Was it more important to take however many hours, and days to create content, and write captions, and muster, that creative energy, or two pursue what I believe to be the foundation for my next level of business? It was quite a no-brainer for me.

So if you are in that lukewarm feeling, or you find yourself in the cycle of not having content prepared while also, feeling the pressure to post, I encourage you to do one of two things, or both.

Batch content, and get it on the calendar so that you know when you have only a week left of content, you need to create more.

Be committed to throwing up a post no matter what it is. Re-post something old, or throw up a photo and asking. Engaging question. Keep it as simple as possible and organic to the...

Let us talk about bounce back culture, and how, even with realistic, logical expectations, somehow I was still surprised by my body at four and five months postpartum.

I have plenty of family, members and friends, who are active and have had multiple pregnancies and postpartum recover periods. I know in my mind that a realistic expectation for not getting your body back, but feeling more familiar in your body and yes, to an extent looking more like a past version of your body, would take 12 to 18 months.

And that it would be a very slow and gradual process.

Even with that logic, I found myself confused and a bit disappointed in my four and five months postpartum body.

Strength, wise, and performance wise, I felt good or better than I thought I would, but my physique did not reflect that. Essentially, I was used to my genetics working for me. I would describe myself as a super responder to training. Not the best, but, if I train and eat, well, without tracking, macros, or anything, typically I can build muscle fairly easily, and remain lean. I don’t lie about having genetics on my side, and that is the reason that I never used my body to sell my programs. Because I didn’t want people to expect my physique out of my training programs.

There are so many factors in postpartum that are not typical factors in my physical response to training, however.

We have sleep, deprivation, likely, high, cortisol, hormone imbalances, and milk supply to maintain, among other things.

And let me just pause to make the point that this episode is simply sharing my experience, and some of the mindset journey that I’ve gone through this far in postpartum, as a fitness, professional, and someone who logically had what I would consider realistic expectations.

I expected that by six months I wouldn’t look like I never had a baby, but that I would not be 15 to 20 pounds still overweight. And that obviously does not look the same in a swimsuit as it did pre-baby.

I entered a small deficit around the four month mark in my milk supply dropped. I can’t say why, or if I would’ve been eating different foods maybe it would’ve stayed up. But I was drinking 160 ounces of water per day, and the deficit that should have had me losing like a quarter of a pound a week. It was very mild. For whatever reason, my supply dropped, and that was a no go for me. 

In soft lighting, I actually feel like I look pretty damn good. It’s clear that my training is building muscle under an extra layer or to a fat. So I started treating postpartum like a bulking phase essentially.

That is, once I felt strong enough, and coordinated enough after what I would consider my rehab phase. Though I consider postpartum rehab to somewhat be forever. There’s nuance there I won’t go into in this episode.

My point on the lighting topic is that in certain lighting at four or five months I looked great in my opinion. My muscle was providing shapes that I prefer on my body. But in harsh sunlight, it was like a 180. I just have a thin layer, or a thick layer in some places of cellulite and literally all over my body. That was not something that I personally expected.

And don’t take this as me hating it. This is just me observing my postpartum experience. The body that I have now is not the body that I will always have. My goal is always performance over aesthetics. And I also want to have more children, so this is just a piece of a much longer journey.

Another expectation versus reality was that I don’t think I will ever fit into 60% of my clothing again.

There are always endless things to focus on has an entrepreneur. I should say that there are always distractions for entrepreneurs. Tasks pulling our attention away from where it should be. Today’s episode will hopefully give you some ideas of where to put your time and energy in the back half of 2023 or whatever year you’re listening this.

5 Focuses for Entrepreneurs

Number one is to define your season

This is imperative. It’s very rare that we are able to constantly be in a season of growth, and a season of refinement, or building, or pushing revenue. It doesn’t mean that these things can’t happen within the same season. But you will likely be more successful if you choose one and focus all of your efforts there.

Those are the four seasons that I suggest looking at. Are you in a backend system refinement season?Are you needing to focus on growth across-the-board? Pushing on social media as well as email list or whatever platforms you are on? Think of this as the top of your funnel. Where do you have a free audience? That’s typically where you will focus. Hope there is that within 3 to 12 months those people become paying clients. Sooner if you have a faster buying cycle funnel.

So, like I said, number one is to define your season, because that will lead into choosing some of these other focuses where it makes sense.

Number two is to focus on you

This might sound silly, but it’s necessary. So often and entrepreneurship, even seven years in, you can find yourself so caught up in seeing what everyone else is doing and it will make you question your own approach. When you didn’t have second thoughts prior to seeing what everybody else was doing. This was may be 15% of my own decision to get off of Instagram for 6 to 8 weeks. I’ve built a business that allows me to do that. And I genuinely enjoy a Instagram, but I needed to either Unfollow, everyone, and bring that number down to zero, or just remove myself from the noise, while I works on projects of my own. I always say put your blinders on. Muting or unfollowing wherever you take in information from colleagues in your field allows you to put those blinders on.

Perhaps you’ve been consuming a lot of content, and whatever season you are in requires action. When we are in seasons of creation, we’re planning, removing distractions can be wildly helpful. So that’s number two, it’s just a focus on you, and these last six months of the year whatever that looks like.

Number three is your numbers!

You’re not gonna like this one. Your numbers. Even if you have utterly failed in the first half of this year tracking your numbers were looking at them, I want you to open yourself to your numbers in the back half of this year.

Profit and loss

Key performance indicators

Don’t let the how stop you. I don’t give a shit if you just create a note in your notes app for now, or use a Google dock or a blank sheet.  When I started it by Annie in 2017 I literally tracked my monthly numbers in my actual paper planner. Like I said, I don’t care how. Just look at your Numbers, and write them down. See what they bring to you.

Number four

Number four - we’re going internal with this one because I think it’s some thing that people sleep on. And you would have more success, more joy, more satisfaction, and likely more profit if you focus on this in your business.

Number four is your offer, or client experience

So often in business we focus on the contact creation, the funnels,