In January of 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales. 
 
The struggle is real in dealing with media and data volatility, but there's no challenge that can't be leveraged for greater marketing success. Let's discuss five ways how you can be a compliant, lean, and productive content marketer by the end of 2019. 
 
5 Takeaways for Participants 
 
· Grasp the need for customer data platforms and better data governance, ready for tightening privacy regulations. 
· Obtain a holistic view of each customer and unique audience segments in the data you have today. 
· Forget personas, and turn customer journey mapping into the real-time analysis of what customers want and how they behave. 
· Reduce operating expenses and drive higher sales. 
· Leverage machine learning to develop better content and influence the product development process.

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