Show Notes:
8:20 - Where Mallory’s passions lie
16:00 - Where small businesses should start with online marketing
19:00 - Digital Marketing Strategy - what’s the point of a post?
21:30 - Mallory’s thoughts on “Document don’t Create”
24:00 - What’s your competitive advantage?
26:30 - Micro-content - how much is too much?
31:20 - Are you just afraid to post something?
35:30 - Picking your platforms
38:30 - Digital Minimalism
43:00 - Being Present and going all in
44:30 - Followers vs. follower count and Instagram tactics
Books Mentioned:
Digital Marketing Strategy - Mallory Graham
Jab, Jab, Jab, Right Hook - Gary Vaynerchuk
Crushing It! - Gary Vaynerchuk
Crush It - Gary Vaynerchuk
Digital Minimalism- Cal Newport
Atomic Habits - James Clear