The FMCG Marketing Daily — April 22, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry processing facility in Nebraska just to maintain the price point and keep members walking past higher-margin items.

The FMCG Marketing Daily — April 21, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facility in Nebraska that processes 2 million birds per week, making it fully vertically integrated in poultry.

The FMCG Marketing Daily — April 20, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.

The FMCG Marketing Daily — April 19, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million poultry processing facility in Nebraska just to maintain this price point, because the chicken drives such significant traffic and basket size increases.