The FMCG Marketing Daily — September 16, 2026

In this episode:

• Danone and peers are voluntarily disclosing 'healthy' sales data in the UK ahead of mandatory rules — a move that will reshape how FMCG brands make nutritional claims and position their portfolios.

• Bristol's ban on fast fashion, airline, and SUV ads on city-owned outdoor media is a live test of whether municipal advertising restrictions can spread — and FMCG brands in adjacent 'high-impact' categories should be paying close attention.

• South Africa's conditional approval of Coca-Cola HBC's acquisition of Coca-Cola Beverages Africa reshapes the brand's route-to-market across the continent — with direct implications for how Coca-Cola executes marketing and distribution in one of its highest-growth regions.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 15, 2026

In this episode:

• Diageo is reformulating three of its biggest spirit brands for a lower-ABV future, signalling that moderation is now a core brand strategy rather than a niche play.

• Publicis landing PepsiCo's media account without a formal pitch reveals how the agency model is changing — and what that means for FMCG brands reviewing their media relationships.

• Cheez-It's college football campaign shows how Kellanova's snack brands are using sports sponsorship to own a specific cultural moment rather than just buy media.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 14, 2026

In this episode:

• Mondelez is making a serious push to grow Cadbury's footprint in the US market by pairing a limited-edition fashion accessory with original comedy content — a rare dual-channel activation for the brand.

• Molson Coors has completely restructured its internal content workflow to match creator timelines — and the results are a 4x engagement uplift, offering a direct blueprint for legacy FMCG brands stuck in broadcast-era production cycles.

• A 138-year-old heritage food brand is using a branded dating show as its primary vehicle to recruit Gen Z consumers — a challenger-style play that raises the bar for how legacy FMCG brands can engineer cultural relevance.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 13, 2026

In this episode:

• Mondelez's Cadbury is making a significant push into the US market by combining a branded merchandise play with episodic comedy content — a dual-format bet that challenges conventional FMCG campaign thinking.

• Diageo's confirmed exit from East African Breweries is a landmark portfolio restructuring move that will reshape brand ownership and competitive dynamics across one of Africa's most strategically important beer markets.

• A 138-year-old heritage food brand is staking its Gen Z relevance strategy on a branded dating show — one of the boldest entertainment-led repositioning bets in the challenger FMCG space right now.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 12, 2026

In this episode:

• Coca-Cola's Mr. Pibb has become the fastest-growing brand of the year after a deliberate relaunch strategy — a rare resurrection story worth dissecting for any FMCG team managing a dormant or underperforming sub-brand.

• Molson Coors has overhauled its entire content production workflow to match creator speed — and quadrupled engagement as a result — offering a concrete operational blueprint for FMCG brands still stuck in broadcast-era approval cycles.

• Kellanova's Cheez-It is activating a college football campaign built around fan identity rather than the sport itself — a distinct strategic angle that sets it apart from the straightforward media-buy escalation seen from rivals like Modelo.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 11, 2026

In this episode:

• Johnsonville's election-season campaign is a live masterclass in how FMCG brands can cut through peak political ad clutter with deliberate tonal contrast.

• PepsiCo's decision to consolidate its global media account with Publicis is one of the biggest FMCG agency moves of the year, and Omnicom's public admission of the loss signals just how high the stakes are.

• Omaha Steaks has made one of the most dramatic portfolio rationalisation moves in recent FMCG memory, cutting 60% of its SKUs at a moment when beef prices are at historic highs.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 10, 2026

In this episode:

• Danone is doubling down on fresh dairy in the US at a moment when the category faces serious headwinds — a bold brand strategy bet worth unpacking.

• Campbell's is overhauling its marketing mix with a sharper digital pivot — a significant signal from one of America's most heritage-heavy FMCG brands.

• New NIQ data confirms the US FMCG market is bifurcating hard between premium and value — and mainstream brands are the ones being squeezed out.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 09, 2026

In this episode:

• Boston Beer is raiding Big Tech marketing for its next CMO — a bold outside-category hire that signals the brand is rethinking how it competes in a fragmenting craft and RTD market.

• Modelo is doubling down on college football with a new brand platform and increased spend — a direct challenge to Anheuser-Busch InBev's long-held dominance in sports sponsorship.

• Müller is co-developing new yogurts with Mondelez and Pladis in a brand collaboration play that turns snacking rivals into NPD partners — and raises sharp questions about brand licensing as a growth lever in dairy.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 08, 2026

In this episode:

• Poland's consumer watchdog has put Danone, Mondelez, Nestlé, and Unilever simultaneously in its crosshairs over shrinkflation — a regulatory moment that tests how FMCG giants defend pack-size reductions without destroying brand trust.

• RTD tea challenger Ryl is building a US expansion strategy explicitly around the demographic gaps that legacy tea brands have failed to close with Gen Z and millennials — a direct threat to established players in a fast-growing category.

• M&S Food is using sports broadcaster Laura Woods and a grassroots football platform to make a direct brand purpose play — positioning its food credentials around community and nutrition rather than premium retail heritage.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — September 07, 2026

In this episode:

• Carrefour has turned its loyalty programme into a six-episode branded fiction series featuring 12 FMCG brands, raising the stakes on what retailer-brand co-marketing can look like in 2026.

• Usage rights negotiations are emerging as the single biggest hidden cost inflator in creator marketing budgets, with direct implications for FMCG brands scaling influencer programmes across channels.

• CVH Spirits is re-entering the South African premium Scotch market, signalling that challenger spirits distributors see emerging-market premiumisation as the growth lane the major houses are too distracted to defend.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO