The FMCG Podcast

By Consumer Hub

This is The FMCG Podcast, where we speak with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Expect real conversations on all things food and drink, advic... more

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FAQs about The FMCG Podcast:

How many episodes does The FMCG Podcast have?

The podcast currently has 55 episodes available.

The FMCG Podcast episodes:

September 04, 2024 The FMCG Podcast S4 Ep.1: Packaging Design & Innovation Expertise with Darren Morgan (Reckitt)
The FMCG Podcast is BACK!
Yep, Rich is back for a whole new season of non-stop top discussions with industry leaders on a whole host of exciting topics in the wonderful world of FMCG.
Darren Morgan (Reckitt) is kicking the season off in style as he discusses his expertise in packaging design, design-driven innovation & industry tips and tricks for those looking to break into the industry.
Follow Darren on Linkedin here! - https://www.linkedin.com/in/darren-morgan-1b15bb23/
New Episodes of the FMCG Podcast will be released on the first Wednesday of every month.

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41min
May 15, 2024 S3 Finale: Establishing a Brand with Zara Godfrey, Pupkip
This week Rich sits down with Zara Godfrey (Pupkip) to discuss her experience in growing a start-up brand in the UK market.

We talk wonky fruit, Marketing and Sustainability & Product development

The FMCG Podcast will Return in Autumn 2024
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27min
April 03, 2024 Sustainable Branding with Emma Vass and Adele Ward, Ecotone
Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them
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38min
March 06, 2024 Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
Timestamps
(00:00) Intro
(00:32) Intro to out-of-home activations and his role
(03:00) Who are GottaBe! Marketing and how do they operate?
(05:38) The approach and culture they lead with (quality over quantity)
(07:08) How are they different and what are their activation missions?
(08:55) What makes a great out-of-home activation?
(13:07) Examples of previous activations
(16:20) Challenges with activations
(19:00) Future of GottaBe! and campaigns in the pipeline
(21:30) Advice about building an FMCG career
(26:10) Resources, books, tips and outro

Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
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35min
January 31, 2024 The Chocolate Industry Deserves MORE, with Ella & Hannah-Jane of FATSO
Timestamps
(00:00) Intro
(02:10) Background of the founders
(08:45) The idea behind FATSO
(11:00) Mission of FATSO
(14:00) How to stand out on the shelf
(17:40) Leveraging social activations
(21:35) FATSO discuss the range on sale!
(23:50) What's around the corner for FATSO
(25:00) Skills and tips for people in the industry and outro

Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.
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32min
January 18, 2024 Revolutionising Workplace Nutrition - with Harry Slagel & Lucy Adams, co-founders of Martee’s
Timestamps
(00:00) Intro
(00:57) Who is Martee's
(02:00) Idea behind Martee's
(04:02) Why Martee's are NOT a vending service
(05:30) Martee's leading the way in the UK obesity crisis
(05:50) Where the term 'micro-retail' came from
(07:10) Brands that fit the Martee's vision
(09:25) Where the name 'Martee's' came from
(11:48) Where Martee's can be found
(14:00) Martee's scaling up shortly
(17:30) How Martee's attract new customers
(21:40) Day in the life of Martee's
(25:00) Resources & advice for the FMCG industry from Martee's
(28:05) Background of Harry and Lucy, the co-founders of Martee's
(30:24) Socials and links for Martee's and outro to video

Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm.

Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more.

Enjoy!
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32min
January 18, 2024 Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants
Timestamps
(00:00) Intro
(00:30) Intro to Brandon Consultancy and the history of the founder
(02:15) Mission of Brandon Consultancy
(04:18) Brandon in practice and their activation with Horlicks
(07:08) The process of how they work and a look behind the scenes
(09:28) How to maintain a clear vision in the ideation process with clients
(11:10) What gives Richard the drive to perform at work
(12:00) Where does Brandon position itself?
(15:30) An insight on shopper marketing
(20:15) Exciting things for Brandon Consultancy moving forwards
(24:25) What's it like to be a founder in the FMCG industry?
(26:48) Tips and advice for upcoming talent in the industry (PASSION!)
(33:38) Books, resources, tips for people in the industry and outro

On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.

We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.

Enjoy!
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36min
January 18, 2024 Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland
Timestamps
(00:00) Intro
(03:00) Re-branding a traditional household name
(08:00) Importance of control over a project
(10:45) Symbolism of their branding and tagline
(15:03) Chatting about Outland's brand image
(17:30) Consumer behaviours in the craft industry
(20:35) Knowing when to stay in your lane
(22:45) Best-sellers in- and off-trade
(25:20) Day in the Life of an SME
(27:40) Advice/skills to upcoming people in FMCG
(30:50) Resources and outro

Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.

We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.

Enjoy!
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35min
January 18, 2024 Redefining Real Food Lifestyles – with Amy Moring, co-founder of Hunter & Gather
Timestamps
(00:00) Intro
(01:25) The story of Hunter & Gather
(06:15) Where the Hunter & Gather name came from
(09:40) Positioning Hunter & Gather in the market
(12:00) Stockists and reputation with consumers
(17:50) Bestsellers and plans in the pipeline
(22:20) Personal mission and how to switch off from the brand
(27:30) Resources and advice for someone exploring the space and outro

In today's episode, we're joined by Amy Moring, co-founder of Hunter & Gather. Amy and her partner have created award-winning 'real food' by using the best ingredients and providing healthy swaps to kitchen staples.

We talk about the early days of the company, last-minute branding changes and the health benefits they attribute to their products.

Check out the podcast to learn more about their advice on how to break into a market that's dominated by big brands.

Watch on YouTube: https://youtu.be/Yzt7lXVkjxs
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32min
January 18, 2024 Infiltrating a Frozen Market with Innovation and Style – with Joe Moruzzi, founder of Pleese
Timestamps
(00:00) Intro
(08:55) How he went from painter to founder
(13:16) Re-structuring during the pandemic
(13:40) Turning down Dragons' Den
(18:00) Margins and headspace
(20:00) Ramping up production
(22:30) Navigating the industry
(26:00) Mental health
(27:50) Balancing control of the business
(31:00) Product spotlight
(38:30) Outro

Season 3 is here!
To kick off the new season, we're chatting with Joe Moruzzi, founder of Pleese and creator of the innovative 'freezecake'.
From working on building sites to constructing a brand from the ground up, Joe discusses the challenges of entering a well-established market with an unknown product.
He's landed major retailer stockists and even turned down an offer on Dragons' Den!
Check out the podcast to learn more about how developing his brand recognition is more important than entering the private-label market.
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42min

FAQs about The FMCG Podcast:

How many episodes does The FMCG Podcast have?

The podcast currently has 55 episodes available.