The FODcast

The Future of B2B Digital Commerce: A Must-Listen Conversation 🎧

In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce. 

From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insights into how AI and other technologies are driving change and making these solutions more accessible and cost-effective than ever before.

💡 Key Takeaways: 

• How Gen AI is shaping B2B customer journeys with digital-first tools 
• The role of AI in enhancing customer experiences without losing the human touch 
• Strategies for B2B businesses transitioning from legacy systems to modern, customer-centric solutions 
• Real-world examples from trailblazers like Oro, Sitecore, and Nibble

🎙️ Don’t miss out on this transformative discussion. Whether you’re in B2B or B2C, the lessons shared here are crucial for understanding where the market is heading.

#B2BCommerce #DigitalTransformation #EcommerceInnovation #AI #FutureOfWork

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Why Do So Many Business Transformations Fail?

 In this episode of The FODcast, we’re joined by Phill Gillespie, currently Client Engagement Principal at Mindera, to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change. 

💡 Key takeaways:

• Why transformation isn’t a one-time fix—and how to get it right
•  The role of communication in overcoming internal resistance
• Why companies should rethink MVPs 
• How businesses like Monzo succeed in customer-first transformation
•  The hidden emotional factors that influence adoption and engagement

🎙️ Don’t miss this essential conversation. Whether you’re leading transformation or stuck in the trenches, Phill’s insights will help you rethink your approach and avoid the common pitfalls.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B.

Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as smaller enterprises, to thrive in an evolving market. 

💡 Key topics we explore include: 

• The vast untapped potential of the B2B market and how to drive innovation 
• A deep dive into composable commerce vs. monolithic systems—and which suits B2B best 
• Balancing founder priorities while navigating venture capital challenges
• How AI and automation can enhance the B2B experience without losing the human touch
• The growing influence of younger generations in shaping B2B customer expectations 

🎙️ Why listen? This episode is packed with actionable insights and forward-thinking strategies to help you stay ahead in the competitive B2B e-commerce space. Whether you're a founder, a digital commerce expert, or simply intrigued by the future of B2B, this is a must-listen conversation that could reshape your approach. 

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.

In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets. 

Martijn reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success. 

💡 We also chat some more about: 

• The early challenges of building Ask Phill from the ground up 
• Why targeting the right market is essential for scaling a business
• The power of collaboration with skilled partners 
• How agility and strategic hiring fuel business growth 

🎙️ Don’t miss out on Martijn’s invaluable insights—tune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey. 

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Can simple loyalty strategies really make a difference in today’s competitive landscape?
 
In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce.

Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth. 

💡 What’s in this episode? 

• The stages of building a successful loyalty program and tailoring rewards to customer journeys
• How personalisation and gamification enhance customer engagement
• Success stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategies
• The power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing

🎙️ A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth. 

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape.

Rosie shares how Nibble’s negotiation platform is revolutionising online shopping by reintroducing the art of haggling, creating personalised and engaging customer experiences that foster loyalty and deliver tangible financial benefits.

💡 What’s in this episode?

• The role of generative AI in closing data gaps and tailoring customer interactions
• How intelligent automation helps businesses avoid over-discounting while boosting conversions
• Tips for navigating chaotic sales periods like Black Friday without compromising brand identity

🎙️ Rosie also offers a forward-looking perspective on how AI could redefine business negotiations, reducing inefficiencies and creating seamless interactions. 

Packed with practical advice and fascinating insights, this episode sets the tone for an exciting year in digital commerce. 

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports. 

💡 Key Takeaways from This Episode: 

• Customer Experience as a Competitive Advantage:  Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance. 
• Unlocking the Power of Data: We talk about why many brands miss out by focusing on broad data instead of actionable insights. 
• The Future of Digital Product Passport: With upcoming European regulations, DPPs are set to transform retail by providing detailed product information and bridging online and offline experiences. Learn how they can enhance consumer engagement and second-hand market insights. 
• AI’s Role in Retail Innovation: From tools like Shopify’s Sidekick to hyper-personalisation, we dive into how AI is reshaping customer interactions while stressing the need for human oversight to maintain brand integrity. 

🎧 Ready to rethink your approach to digital commerce? Tune in now wherever you get your podcasts for expert advice and forward-thinking strategies. 
 

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

 What’s driving the next wave of e-commerce innovation?

In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience. 

From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape.
 
💡 What’s in this episode? 

• Insights into the role of AI in creating tailored customer experiences that build loyalty
• Strategies for overcoming omni-channel challenges and unifying business operations
• A look at how real-time data and user-friendly tech are transforming the e-commerce landscape

🎙️ Roxy also reveals how Bloomreach has set the standard in personalisation, enabling brands to guide customers effortlessly to the products they need. 

Her practical advice on integrating AI strategically offers a roadmap for businesses looking to enhance their digital offering. 

🎧 Ready to explore the cutting edge of e-commerce? Tune in now!



#ECommerceTrends #AIInBusiness #CustomerExperience #Innovation #Leadership #DigitalCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Ever wondered how failure can fuel success?

In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success. 

Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.

💡 What’s inside this episode?

• The tech-driven transformation of loveholidays, including the shift from monolithic systems to service-oriented architecture.
• How Generative AI is revolutionising operations, from content creation to customer service.
• The importance of diverse talent and co-located, cross-functional teams in driving innovation.

🎙️ Mike shares how strategic leadership and the seamless alignment of technology with business goals have propelled a 'technology company that just happens to be in travel' to industry frontrunner status. His insights are packed with actionable lessons for anyone navigating the dynamic intersection of business and tech

As Mike puts it best: "You either win or learn." It's a mindset that resonates deeply throughout this conversation.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights: 

• Sonja Keerl, co-founder of the MACH Alliance 
• Jim Herbert, CEO of Patchworks.  

Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point? 
 
This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to adapt quickly to keep pace. As MACH technology continues to shape the digital commerce landscape, can vendors move fast enough to support evolving buyer expectations?  

🔍 Discussion Highlights:

• MACH at an Inflection Point: Jim and Sonja discuss how we’re at a pivotal moment for MACH technology, with buyers pushing for more flexibility, speed, and scalability – but are vendors keeping up? 
• AI-Driven Commerce: Explore how AI is simplifying complex systems, making commerce smarter and more efficient for businesses of all sizes, and how it fits into the MACH framework.  
• The Rise of Tech-Savvy Buyers: Digital-native enterprise buyers are reshaping how technology is integrated, demanding transparency, seamless ecosystems, and tailored solutions.  
• Platform Evolution: Can platforms like Shopify meet the growing needs of enterprise customers while staying true to MACH principles? We dive into the debate. 
• New Frontiers for MACH: From healthcare to financial services, discover how unexpected sectors are adopting composable technology and driving demand for MACH solutions. 
• Vendor Adaptability: Why vendor success hinges on their ability to adapt quickly and align with buyers’ big ambitions in this rapidly evolving landscape. 

 
🎧 Tune in now to hear from two industry experts leading the charge in an ever-changing digital commerce space  

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/