If you’re an online coach or ecommerce brand owner and your email marketing feels random, inconsistent, or underwhelming… this episode is for you.

In today’s episode of The Follow-Up Funnel Podcast, I break down:

✅ The first 3 email automations you need
✅ Why most funnels fail before they ever convert
✅ How to build leverage instead of relying on manual broadcasts
✅ The exact structure of each automation
✅ How to increase sales without increasing ad spend

If you don’t have these 3 automations set up properly…

Then you’re quietly bleeding revenue every single week.

And this episode will walk you through how to fix that.

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

Many Online Coaches and Ecommerce brands swear “Email Marketing is Dead”.

But that's just not true. The reality is that most email funnels don’t fail because email is “dead.”

They fail because they’re built wrong. In this episode of The Follow-Up Funnel Podcast, I’m breaking  down:

• The 5 hidden reasons most email funnels don’t convert
• Why your welcome sequence might be costing you sales
• The #1 mistake killing lifetime customer value
• How to structure a funnel that actually prints revenue
• And the 6-layer framework I use to rebuild broken funnels

If you’ve got subscribers but not enough sales…  Your open rates look decent but revenue feels inconsistent…

Or your funnel feels like it’s running on “vibes” instead of structure…

Then this episode is 100% for you.

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

If you only make one sale per customer… Then you're leaving a huge chunk of money on the table.

In this episode of the Follow-Up Funnel Podcast, Giles (aka The Follow-Up Funnel Guy) breaks down how to use cross-sells and upsells to drive repeat sales, increase customer loyalty, and boost your Average Order Value, without sounding like a sales-hungry maniac.

You’ll learn:

• The difference between upsells and cross-sells
• When to send the right email at the right time
• The psychology of email follow-ups that actually work
• Plus real-world copywriting tips to make your emails convert like clockwork

So if you’re always chasing new customers to increase revenue, you can now slow down and focus on making more off your current customers.

Enjoy!

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

Email marketing is purely follow up marketing. 

It consists of making multiple touch points across the customer journey to provide enough information to subscribers to make a buying decision.

And one of the most important touchpoints that drive sales and increases brand loyalty is exactly what we’ll dive into in this episode.

So if you’re an online coach or ecomm business owner looking to turn over more profit and increase brand loyalty. 

Then Kick back… Grab a pen and paper or open the notes app on your phone or tablet, and let’s dive right in.

Enjoy!

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

If your emails aren’t being opened by your subscribers then this episode is for you.

In this episode, we'll be diving into why no one seems to be interested in what you have to say in the email inbox.

And I’ll share why this happens, how to fix it, and how to stop it from happening in the first place.

Enjoy!

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

Since the introduction of AI in the digital space, there’s been multiple new developments in the email marketing world.

And in this episode of The Follow-Up Funnel Podcast, you’ll learn the latest most relevant Email Marketing trends driving results for online businesses in 2026.

So pay attention, grab a pen and paper if you have to, and get yourself up to speed.

Enjoy!

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

Generating new leads in 2024 can be very expensive.

And it doesn’t matter whether you choose to use paid media, organic marketing or both.

Either way, you’re either spending money to get new leads…

Or time and energy to create content that can attract new leads.

Which is why in this episode of The Follow-Up Funnel Podcast we’ll be talking about…

A proven strategy that seasoned online marketers have used to turn in big bags of cash without generating new leads.

Enjoy!

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

Are you up to speed with the newest Anti-Spam updates in the Email Marketing world?

If not, then this episode is a definite MUST for you to checkout.

Inside, you’ll learn all the new Anti-Spam requirements the Email Marketing gods have bestowed upon us mere mortal email users…

And how you can make sure you’re compliant with these new requirements… 

So that your marketing emails don’t end up in the dark and dingy email dungeon (i.e the dreaded spam folder)

Happy listening!

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

"Email marketing is dead"...

A common phrase used by muggle born online business owners who know nothing about the wonderful magic that is email.

Not to worry, if you've ever had doubts about wether email marketing will work for your online business...

Then I believe this episode will help you come to a reasonable conclusion.

And it will help you decide wether jumping all in with building and nurturing an email list is the right course of action for your online business.

Enjoy!

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah

Ever been on a first date where...

The person on the date wasn't really paying attention to you.

They were  giving you one word answers, and couldn't even look you in the eyes as you spoke to them.

What was going on in your mind? Cuz I'll tell you what went on in mine when this happened to me.

I was thinking, "this person isn't interested in me like that"... And as a self respecting individual, the best thing to do was to remove myself from the situation.

And this is exactly how new subscribers feel when you bombard them with sales messages right out the gate.

This is why many online coaches and e-commerce brands aren't bringing in as much as they should be with their email marketing programs.

But not to worry, if you don't have a clear roadmap to creating an engaging sales driving welcome sequence that not only builds strong emotional bonds with your new subscribers...

But also brings in mounds of sales on both the front and back ends of your email funnels , then you're in luck.

Because that's exactly what I’m gonna be talking about in this episode.

Happy listening.

FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE
https://subscribepage.io/freeemailmistakesguide

BOOK A FREE EMAIL AUDIT (Limited to 2 Spots Every Week) https://calendly.com/gilestsegah/emailauditcall?month=2026-01 

INSTAGRAM
https://instagram.com/gilestsegah?igshid=YmMyMTA2M2Y=

LINKEDIN
(31) Giles Tsegah | LinkedIn

FACEBOOK
https://www.facebook.com/mawuko.tsegah?mibextid=LQQJ4d

TWITTER
Giles Tsegah (The Follow-Up Funnel Guy) (@GilesTsegah) / Twitter

TIKTOK
https://www.tiktok.com/@thefollowupfunnelguy?_t=8ZR5M7V4ZdN&_r=1 

THREADS
https://www.threads.com/@gilestsegah?igshid=NTc4MTIwNjQ2YQ== 

X
https://x.com/GilesTsegah