The Food and Beverage Trend Report, weekly deep dive. Welcome to The Food and Beverage Trend Report, the Wednesday deep dive from gallucciNET. I'm giovanni gallucci. And I'm Chloe Dawn. This week is heritage meeting hype three different ways. Bone broth climbing out of the soup pot, THC drinks sprinting a federal deadline, and Dubai chocolate quietly crawling into your cheesecake. Three trends, and every one of them lands on a social move a small ope

.

.

.

| ai-assisted content

The Food and Beverage Trend Report, weekly deep dive. Good morning. This is Chloe Dawn, joining giovanni gallucci on the Food and Beverage Trend Report. Morning, Chloe. Wednesday deep dive, and this one's a fun one. Three real ones today. One, grocery just turned into a collectibles aisle, blind boxes and all. Two, Tom Holland's non-alcoholic beer just proved sober culture has real retail muscle. Three, swicy grew up, and it's got two kids now, swang

.

.

.

| ai-assisted content

The Food and Beverage Trend Report, weekly deep dive. Good morning. This is Chloe Dawn, joining giovanni gallucci on the Food and Beverage Trend Report. Morning, Chloe. Wednesday deep dive. Three real ones today. One, two of the biggest names in dairy are suing each other over a protein number, and it just turned your ingredient claim into a courtroom fight. Two, PepsiCo and Mars are running TikTok Shop like a test kitchen, and it's a lane a small br

.

.

.

| ai-assisted content

The Food and Beverage Trend Report, weekly deep dive. Good morning. This is Chloe Dawn, joining giovanni gallucci on the Food and Beverage Trend Report. Morning, Chloe. Wednesday deep dive. Three real ones today. One, beef tallow went from fringe to a billion-dollar shelf, and now the giants want in. Two, the soda aisle is going prebiotic, and the multinationals are chasing the independents who built it. Three, the Fancy Food Show opens this weekend,

.

.

.

| ai-assisted content

The Food and Beverage Trend Report, weekly deep dive. Good morning. This is Chloe Dawn, joining giovanni gallucci on the Food and Beverage Trend Report. Morning, Chloe. Wednesday deep dive. Three real ones today, and not a soda in the bunch. One, Big Beef is closing plants while the cattle run short, and the rancher is the one holding the bag. Two, the bottle is becoming the clean-label claim, not just what's inside it. Three, the reformulation tread

.

.

.

| ai-assisted content

The Food and Beverage Trend Report, weekly deep dive. Good morning. This is Chloe Dawn, joining giovanni gallucci on the Food and Beverage Trend Report. Morning, Chloe. Wednesday deep dive. Three stories, and I promise none of them are prebiotic soda again. You said that last week too. And I meant it. One, GLP-1 is quietly rewriting the entire grocery cart. Two, the sweetener aisle just split into two roads at once. Three, the GRAS loophole is closin

.

.

.

| ai-assisted content

The Food and Beverage Trend Report, weekly deep dive. Good morning. This is Chloe Dawn, joining giovanni gallucci on the Food and Beverage Trend Report. Morning, Chloe. Wednesday deep dive. Three stories, and I promise none of them are prebiotic soda again. You said that last week too. And I meant it. One, GLP-1 is quietly rewriting the entire grocery cart. Two, the sweetener aisle just split into two roads at once. Three, the GRAS loophole is closin

.

.

.

| ai-assisted content

The Food and Beverage Trend Report, weekly deep dive. Good morning. This is Chloe Dawn, joining giovanni gallucci on the Food and Beverage Trend Report. Morning, Chloe. Wednesday deep dive. Three stories. None of them are prebiotic soda. Thank god. Hit me. One, the whey supply wall is breaking the protein-claim economy. Two, functional mushroom hit shakeout. Three, non-alcoholic is no longer the substitute, it's the second drink in the same night. Le

.

.

.

| ai-assisted content

The FDA's synthetic dye phase-out is the biggest CPG reformulation cycle in twenty years, with six petroleum dyes out by end of 2026 and natural color suppliers (galdieria, butterfly pea, calcium phosphate) finally having their moment after a decade waiting on approvals. Refresco closed a one point one billion dollar acquisition of SunOpta and Laird Superfood bought Navitas Organics: strategics are locking down ingredient supply, not chasing brand logos, because clean label is now an eighty percent baseline shopper expectation. Marks and Spencer moved short ingredient lists to the front of pack on every private label SKU under ten ingredients, treating the deck like marketing copy not legal copy. The back panel is the product now.

.

.

.

| ai-assisted content

# The Food and Beverage Trend Report: Episode 1

The Food and Beverage Trend Report is the deep-dive sister show to The Daily Trend Report, focused entirely on clean-label CPG and the food and beverage brands moving alongside it. Brand founders, marketing leads, retail buyers, and ops teams get the operator-level read on what's shifting on the shelf, who's buying it, and what to run before Friday.

giovanni gallucci hosts with cohost Chloe Dawn, who covers the consumer and culture side of food. Episodes drop every Wednesday morning, Central time.

Each episode runs twelve to fifteen minutes with three big stories and three quick takeaways per story. No corporate voice, no filler.

## Already following The Daily Trend Report?

The Daily Trend Report is the daily generalist briefing across categories. This show is the deep dive in one lane.

- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846

- Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J

## Subscribe

Subscribe now so the first full deep dive lands in your feed next Wednesday.

.

.

.

| ai-assisted content