Jeffrey Slater helped grow a startup to one of INC Magazine’s top 500 fastest growing businesses then went on to manage marketing for a $400 million portfolio of brands. He believes every founder or owner can benefit from outside help when it comes to marketing and has a great metaphor on the difference between sales and marketing. The Food Service Channel is powered by the Food Connector. The Food Connector is the premier B2B digital marketing platform for the food industry.

Here's a short trailer of our interview with Betsy Earle. Betsy is a columnist for TRADESHOW magazine and a trade show expert. Betsy works with The Food Connector to manage their clients’ food shows and trade events. Her unique skill to blend proven event processes with innovation for the rapidly changing food industry, makes her invaluable. Look for the full interview in this podcast feed. To learn more about Betsy and The Food Connector go to thefoodconnector.com

Industry veteran Ed Zimmerman on important things vs urgent things and why marketing is vital for food manufacturers and distributors.