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In this product creation episode, we share our best tips and tactics for rapidly making infoproducts for our audience.
Before I go further, I have to say we missed having Dan and Ian Of The Lifestyle Business Podcast on this Summer Marketing Mashup episode. They were caught in a typhoon in the Philippines without access to the Interwebs. They made it out safely and crossed the channel to their destination without capsizing.
Back to the Mashup…
Jump in right now to and learn to create your product today.
Enjoy your Foolish Product Creation,
Tim “Speedy” Conley
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
Pageview competition is driving news sites (legitimate and not-quite-so legit) to “out outrageous” each other.
I don’t watch the news because it’s full of negativity that ruins my mental health. Why all the negativity in the news? It gets people to watch, to read a paper, to visit a blog. Humans are innately attracted to bad events.
NEWS MEDIA KNOW YOU’RE A RUBBERNECKERSince we can’t help ourselves, we look, we click — we are entertained by tragedies that befall other humans. We might feel empathy for the people we see in the news. Some might even send some money to charities helping those people.
But in the end, the news is entertainment. Entertainment that must fight for your attention.
I only pay attention to tech/software/business news because 1) I’m a geek and love the stuff and 2) it keeps me informed on innovations in business.
But… business news, tech news, software news isn’t immune to the economics of Pageview Profits. They must get my attention so I don’t go to their competitor’s site for the same news. These sites may even trick me with misleading headlines (which pisses me off and sometimes I don’t go back). They also have to fill the Internet with dozens of posts a day — most of which are just filler with a catchy headline and a few sentences.
MY SITE’S TOTALLY EPIC, DUDE!What does this rant have to do with you and today’s episode? Everything.
We are seeing the misleading headlines filtering down to just regular blogs. Bloggers are trying to “Out Epic” each other and then fall into a trap of needing to “Out Epic” themselves.
When battling for clicks to your site, you may end up on a treadmill of churning out stuff designed to just get people to visit your site.
BECOME NEWSWORTHY WITHOUT SELLING YOUR SOULIn this episode, Ryan Holiday, author of Trust Me I’m Lying: Confessions of a Media Manipulator, shows us the inner workings of a click-based economy and the hyper-competition that comes with it.
He shows us the holes in the system that allows people like him to manipulate what becomes deemed as real news.
There is good news for us ethical business owners.
We don’t have to manipulate, but we can influence our market so we break through the noise and grow a great business.
USE PR TO PROPEL YOUR BUSINESSI’ve talked to a lot of business owners who have gotten hung up on the shady tactics Ryan shares in his book, but you’ll hear in this episode how to take the shade off the tactics and ethically become a newsworthy business.
I specifically ask Ryan to teach us how people in a small niche can move up to national (even international) prominence if they have that level of ambition without selling their soul in the process.
Trust Me I’m Lying is an excellent business book (even for honest people) if you pay attention to the leverage points that are highlighted and find a way to honestly get your story onto content sites in your industry.
Enjoy your Foolish PR Adventure,
Tim “Honest Abe” Conley
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
You might want to blow everyone out of the water with your innovations or dazzle with cutting-edge advanced methods.
But if you don’t have the right fundamentals in place, you will only blow out and frazzle yourself to pieces from burnout.
But don’t worry, Tim and I won’t let that happen to you!
Fundamentals may not be that exciting, but if knowing and using them helps you achieve freedom and success, then I’m thrilled to practice them.
What’s the shortcut to more Time, Income, and Mobility? Fundamentals.
But, how often are these talked about and implemented? I’m not sure. I just know that a lot of people don’t teach them, especially Bloggers Who Blog About Business Blogging.
And I’m sure the multitude who follow the Hope & Pray Blogging Model could save time, energy, and heartbreak by at least having an understanding of these 3 fundamentals.
But it’s a lot more exciting to sell high-level tactical shortcuts and the idea of Build It, And They Will Come. It rallies the masses and gets everyone excited.
There’s a time and place for those things, of course, and there’s always room to grow.
But it’s easy to ignore real-world fundamentals for a while and look at your Google Analytics to see posts go viral, visitors in the thousands, posts comments galore – but is your bottom-line getting any bigger?
If you don’t have a handle on the essentials, chances are it won’t.
Break out the pen, grab the notepad, have a Come To Jesus meeting, and see where you can get back to the business-building basics.
Enjoy your Fun & Mental Adventure!
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
You and your company have Core Competencies (or Unique Ability) that you have and develop over time.
This episode, guest starring Lain Ehmann, dives into really implementing core competency in your business. I’ve got issues with a lot of gurus who talk core competency or unique ability that say you should just focus on that, but they don’t give instructions on how that works in a fledgling company where it’s just you — doing everything.
I think Lain and I do a decent job explaining how you can develop into your core competency as you grow your business.
Oh, during the recording I was a bit wired on espresso so be warned that I go a little crazy.
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
My Mate from Down Under, Dan Norris of WebDomination.co joins me today to school me on some web design Do’s and Don’ts.
And oh, buddy…
I needed some schooling. I admit to a HUGE design mistake for the Foolish Adventure redesign that I’ve delayed because of how badly I messed up.
And let’s not even bring up the lame design that is Foolish Adventure currently (it was just meant to be temporary and nearly 2 years later it’s still there).
I was thinking that I would list the 5 things you must do and the 5 things to never do, but I don’t want you to think you already understand them. Dan brings some unique explanation why he chose these to focus on in this episode. So you’ll just have to listen to find out how to make your website design not suck.
Tim “Design Challenged” Conley
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
Jay Abraham, Consultant Extraordinaire, teaches that there are only 3 ways to grow a business. Since I’m creating training for Foolish University on Maximizing Profit Centers in a Business, I thought I’d share the 3 ways to grow a business and several simple ways that you can implement them in your business.
What we didn’t cover in this episode is what happens to your business when you increase each of these 3 ways by just 10% each. What happens is you don’t increase your total business by 10% or even 30% — you end up getting a compounding effect. Jay Abraham says by simply increasing each of these 3 areas by 10%, you’ll grow your total revenue by 33.1%. This is a tremendous boost in income.
If I said you should grow your business by 33.1%, you might feel overwhelmed, but if I said increase just these 3 areas by only 10% each you would believe it’s possible to achieve.
Here’s the math used by Jay Abraham in his book, Getting Everything You Can Out Of All You’ve Got:
1000 customers x $100 per transaction x 2 transactions per year = $200,000
Increase by 10% in each area:
1100 customers x $110 per transaction x 2.2 transactions per year = $266,200
Just following this simple formula, you could double your business with a 25% increase in each area. I’ve always liked this idea since it gives you a concrete idea of what to do to grow your business rapidly.
My guest co-host, Johan Woods, joins me in this discussion. I’ve been mentoring Johan for over 6 months now and he has come a long way. He’s an action-taker and is becoming a knowledgable marketer in his own right. I think Johan brings a different perspective to the Show especially when he asks questions that I’m sure are on the minds of listeners.
So, join Johan and I as we talk about how to grow your business. Make sure to take notes and then put them into action in your business.
Mentioned in this episode:
Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Enjoy your Foolish Adventure,
Tim “3 Way” Conley
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
Dan Andrews, of the Lifestyle Business Podcast, and I sit down to have a discussion on success traits. We decided to discuss a presentation I gave to his TMBA Startup attendees where I shared 10 behaviors of highly successful entrepreneurs.
Inside this episode, we cover 5 of those behaviors (Dan picked) that can have a huge impact on your business and your life if you’re willing to implement them in your business.
The 5 Key Behaviors we cover are:
I hope you get a lot from this episode, but I have a warning…
There was heavy construction going on all day and we couldn’t find a quiet enough place anywhere so you will hear a lot of pounding of hammers. You can easily make out what Dan and me are saying, but it does get a bit annoying. I know, I edited the show.
Check it out and let us know other Key Behaviors of Highly Successful Entrepreneurs.
Enjoy your Foolish Adventure,
Tim “Hammer Time” Conley
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
Matt Kowalak, a TMBA startup attendee, sat down with me to talk about sourcing products in China. He’s been there for 8 years helping companies navigate the complex waters of product manufacturing.
In this episode, Matt shares his experience and gives some great tips on how to avoid making big mistakes.
I know this isn’t the typical show topic, but I found Matt and his company very interesting and hope you do too. It’s a story of a Midwest boy who sought adventure and became a pioneer in the new frontier of doing business in China. I’d say that’s Foolish Adventure material.
Enjoy your Foolish Adventure,
Tim
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
In this episode we are joined by a man who does the impossible, Joel Runyon of ImpossibleHQ.com, who is here to help us achieve the impossible in our own lives.
Joel uses his story of how he went from being laid off from a temporary, part-time job at UPS to a well-paid marketing director and then on to running Impossible HQ and his own marketing agency.
This is an episode that you can use as a roadmap to determine the life you want to live and get the skills to live it.
Turn your life into a movie you’d love to watch.
Enjoy Your Foolish Adventure,
Tim “Possible” Conley
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
A long-time favorite podcast of mine is Internet Business Mastery. I’ve been listening to Sterling and Jay since the nearly the beginning of their podcast almost 7 years ago. That is some serious longevity in the Internet world.
In this episode, Sterling, Jay and I discuss what it really takes to start, grow and manage a niche online business.
This show has a lot of excellent advice especially about outsourcing and success mindset. I hope you enjoy this episode as much as I enjoyed recording it.
Enjoy your Foolish Adventure,
Tim
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
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