For many football fans, support for their team is linked to a local identity; the club, for them, represents a town or region with which they strongly identify.
In 2016, Adriano Gómez-Bantel published an article focusing on clubs for whom regional identity has become a central aspect of the club’s management, both on and off the pitch.
Many fans may already be familiar with the emphasis on regional identity among supporters of FC Barcelona, which became a prominent symbol of Catalonian cultural identity during General Franco’s dictatorship, or Athletic Bilbao, whose team consists almost entirely of players born in the Basque region. While Adriano has explored these examples, his focus is on VfB Stuttgart, who have come to be recognised as the representative club of the Württemberg region in Germany within the German Bundesliga.
How does a club successfully embody a region in an era of globalised sport?
How key are local players in engendering this connection?
And what happens when a corporate entity like Red Bull muscle into a league, positioning a club as a branding exercise first and a city team second?...all this and more in the third episode of the new Football and Society podcast.
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Each week, Ash, Chris and Norman explore societal issues through the lens of the beautiful game.
From the ethics of gambling sponsorship and soccer’s relationship with nationalism to the experience of female officials and what a stadium move means for fans, we’ll be covering it all each week with expert guests from the worlds of sports journalism and sociology.