In this episode of the Football Economy Podcast, host Ibrahim discusses with Tony Simpson, a partner at Oliver Wyman, about the evolving landscape of the sports economy, the importance of diversity and inclusion in leadership roles, and the future of sports tourism. They explore the impact of cultural understanding on career success, the significance of emotional intelligence in leadership, and the challenges faced by black executives in the sports industry. The conversation also delves into the growth of women's football, the changing dynamics of broadcasting rights, and the role of AI in shaping the future of sports. Tony emphasises the need for authenticity, curiosity, and a long-term vision in navigating the complexities of the sports economy.