The ForeCast

In this episode, Morgan chats with Mark Yesayian, Rain's Chief Strategy Officer about Rainwell, Rain’s healthcare and wellness practice, and how brands can grow in a highly regulated, privacy-conscious industry. Mark shares why healthcare marketing calls for media, creative, strategy, and analytics to work together, and why audiences aged 55 and older should never be treated as a monolith.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:20)

Rain’s Experience in Healthcare and Wellness (0:44)

Unique Capabilities of Rain Agency (1:10)

Regulatory and Privacy Challenges in Healthcare Marketing (2:22)

Data Use Restrictions in Healthcare Advertising (3:57)

Targeting Demographics in Healthcare Campaigns (5:03)

Rain’s Longstanding Presence in Healthcare (6:26)

Targeting Seniors and the 55 Plus Audience (7:43)

Evolving Media Consumption of Older Adults (10:25)

Future Trends: AI and Healthcare Marketing (12:30)

Outro (14:56)

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In this episode, Morgan chats with Hyacinth Tucker, Founder & CEO of The Laundry Basket, about how a simple frustration around laundry turned into a scalable business built for growth.

Hyacinth shares how she moved from organic referrals to a more intentional marketing strategy, why different audiences need different messages, and how SheScales helped her connect her brand to real business outcomes. It’s a practical conversation for founders and marketers who want to grow with clarity, confidence, and purpose.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:32)

The Laundry Problem That Sparked the Business (1:06)

From Laundry to Textile Management & Logistics (2:33)

Hyacinth’s Marketing Strategy (3:57)

How Hyacinth Found SheScales (5:20)

How SheScales Helped Her Expand the Business (6:34)

Advice for New Business Founders (7:56)

How the Business Has Continued to Grow (9:10)

What is SheScales? (10:44)

Hyacinth’s Forecast (12:03)

Outro (14:02)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

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LinkedIn: https://www.linkedin.com/company/rainagencyinc/

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X: https://x.com/rainforgrowth

YouTube: https://www.youtube.com/@RainAgency

TikTok: https://www.tiktok.com/@rain_thegrowthagency

In this episode, Morgan chats with Pranav Pandit, EVP of Digital Marketing at Rain, about how mergers, acquisitions, and the race for agency scale are reshaping the industry. Pranav shares why smaller, specialized agencies may have the edge, what brands risk when strategy gets commoditized, and how AI, automation, and project-based work are changing the future of media and creative partnerships.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:29)

Joint Ventures and the Industry-wide Race to the Biggest (1:09)

The Risk of Chasing Scale (2:33)

Why Smaller Agencies Still Have an Opportunity (4:08)

How AI Could Reshape Agency Strategy and Execution (8:12)

Pranav’s Career Path (9:49)

How Smaller Agencies Can Compete through Authenticity (19:14)

How Independent Agencies Differ in Priorities and Culture (21:10)

Outro (22:35)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

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LinkedIn: https://www.linkedin.com/company/rainagencyinc/

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X: https://x.com/rainforgrowth

YouTube: https://www.youtube.com/@RainAgency

TikTok: https://www.tiktok.com/@rain_thegrowthagency

In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral AI helps predict intent, personalize campaigns, and make ad spend dramatically more efficient. They also explore the future of ad tech, including why behavior-driven automation may outperform prompt-based tools, and how better data access and privacy-aware partnerships are shaping what’s next for marketers.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:51)

What Yobi does and why it’s different (1:08)

The origin story of Yobi (4:39)

How the Microsoft partnership came together (6:26)

Privacy and working with sensitive brands (8:25)

Rain’s work with Yobi and the impact on clients (9:49)

The future of AI in ad tech: behavioral prompting (12:15)

Outro (18:30)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

Follow us on social media!

LinkedIn: https://www.linkedin.com/company/rainagencyinc/

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X: https://x.com/rainforgrowth

YouTube: https://www.youtube.com/@RainAgency

TikTok: https://www.tiktok.com/@rain_thegrowthagency

In this episode, Morgan chats with Doug Zanger, founder and editor-in-chief of Indie Agency News, about the evolution, challenges, and opportunities for independent agencies in the current marketing landscape. He shares insights on agency scaling myths, differentiation strategies, and the future outlook for indies.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

The Power of Indie Agencies (1:26)

Building a Home for Independent Agencies (6:39)

Indie Agencies vs. Holdcos (10:16)

Trends in Independent Agencies (17:26)

Doug’s Forecast (22:36)

Outro (27:05)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

Follow us on social media!

LinkedIn: https://www.linkedin.com/company/rainagencyinc/

Facebook: https://www.facebook.com/RainAgencyInc/

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X: https://x.com/rainforgrowth

YouTube: https://www.youtube.com/@RainAgency

TikTok: https://www.tiktok.com/@rain_thegrowthagency

In this episode, Morgan sits down with Rain’s COO, Kyle Eckhart, and VP of Digital Media, Ryan Gilbert, to unpack the recent controversy surrounding The Trade Desk and Publicis’s partnership. The conversation explores agency fee structures, transparency, and what’s next for media buying—touching on how agencies navigate fees, build direct publisher relationships, and adapt to evolving industry trends.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

Kyle Intro (0:53)

Industry Reactions to The Trade Desk Memo (1:45)

Understanding Fee Structures in AdTech (5:33)

Kyle’s Forecast (11:37)

Ryan Intro (14:25)

Questions Around Fees (15:25)

Ryan’s Forecast (22:28)

Outro (24:50)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

Follow us on social media!

LinkedIn: https://www.linkedin.com/company/rainagencyinc/

Facebook: https://www.facebook.com/RainAgencyInc/

Instagram: https://www.instagram.com/rain_thegrowthagency/

X: https://x.com/rainforgrowth

YouTube: https://www.youtube.com/@RainAgency

TikTok: https://www.tiktok.com/@rain_thegrowthagency

In this episode, Morgan speaks with Blair Neal-Fabian, Rain’s Media Director, about the potential acquisition of Warner Bros. Discovery by Paramount, industry implications, and future trends in streaming and linear media.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

Details of the Warner Bros Discovery Acquisition Deal (0:55)

Netflix's Bidding War and Industry Competition (2:08)

Potential Changes in Warner Bros' Movie Distribution (3:14)

Implications for Advertisers and Streaming Pricing (3:52)

Industry Consolidation Trends in Streaming (5:14)

Why Paramount Paid $110 Billion for Warner Bros Discovery (6:41)

Potential Changes in News Media with CNN and CBS (7:18)

Blair’s Forecast (8:13)

Outro (9:40)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

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YouTube: https://www.youtube.com/@RainAgency

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In this episode, Morgan speaks with Jacob Simonich, Rain’s Associate Director of Paid Search, about the impact of advertising on ChatGPT and other AI platforms, including user experience, industry trends, and opportunities and challenges for advertisers.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

ChatGPT's ad rollout and user experience concerns (0:37)

Pricing models and CPM concerns for ChatGPT ads (2:21)

Media planning and advertising strategies on AI platforms (3:50)

Industry-wide adoption of AI advertising and platform monetization (5:13)

Jake’s Forecast (8:23)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

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YouTube: https://www.youtube.com/@RainAgency

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In this episode, Morgan speaks with Shatesha Scales, Rain’s Supervisor of Paid Social, about the recent acquisition of TikTok by U.S. firms and implications for users and advertisers. She highlights that while the app's core experience remains unchanged, there are concerns about brand safety and data privacy due to the new terms of service. The discussion emphasizes the importance of platform diversity for advertisers and the evolving landscape of social media, particularly in light of user behavior and data collection practices.

The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

TikTok's Acquisition and User Experience (0:23)

Brand Safety and Advertising Strategies (6:32)

Data Privacy Concerns and Terms of Service Changes (13:45)

The Future of Social Media and Platform Diversity (20:38)

Shatesha’s Forecast (26:29)

Please follow our podcast and leave a review!

Our website: https://www.rainagency.com/

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YouTube: https://www.youtube.com/@RainAgency

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In this episode of The ForeCast, Morgan speaks with Scott McClure and Karen Hoagland from Rain about our partnership with @GlamourGals, a nonprofit focused on combating senior loneliness through intergenerational connections. They discuss the creative strategy behind the pro bono campaign, as part of SixDegrees.org’s Purpose, Produced initiative, aimed at recruiting teen volunteers, the importance of understanding loneliness in both seniors and teens, and the innovative content created to engage a younger audience. The conversation highlights the rewarding nature of nonprofit work and the agency's commitment to future collaborations.

The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Check out our work in partnership with GlamourGals below!

25 Years Awareness Video: https://youtu.be/2r2rEzwB7KA?si=JSfMwFPRDGalp5vZ

TikTok Dance Video: https://youtube.com/shorts/mI2MHJymMyY?si=yif9F3BfuAz4Z1U_

Timestamps:

Intro (0:00)

The Importance of Intergenerational Connections (2:57)

The Partnership Journey: From Concept to Collaboration (5:37)

Creative Strategy Development for the Campaign (8:35)

Understanding Loneliness: A Dual Epidemic (11:39)

Building Community and Empowering Youth (14:30)

Creative Execution: Engaging Content for Teens (17:24)

The Role of Interns and Gen Z Insights (20:31)

Scott & Karen’s Forecast (23:36)

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Our website: https://www.rainforgrowth.com/

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YouTube: https://www.youtube.com/channel/UC7LlxqQWvCl5nPIJctIuisw

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