In this episode of The Forecast, Nanny Olsson (Product Manager, Bambuser) sits down with Fabio Cancemi, Head of Digital at Never Fully Dressed — the female-founded, size-inclusive fashion brand built around a famously loyal community.
They dig into how NFD moved video from "nice-to-have content" to a core part of the buying journey, why their raw, filmed-on-a-phone live shows outperform polished production, and how user-generated content is helping stop shoppers from abandoning ship for TikTok or Instagram before they buy. Fabio also shares what's surprised him in the data — from AOV lifts after live shows to the metrics NFD is still figuring out how to track — and his advice for any brand still on the fence about handing the mic to their community.