The FORTIFIED Factor

Tune into this episode of "The FORTIFIED Factor" to learn about the roofing roadmaps developed by IBHS to identify key components of a roof and how they should be constructed in order to achieve the FORTIFIED Roof Standard.

For any questions following this episode, please call Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

In this episode, we dive into the groundbreaking research from the Insurance Institute for Business & Home Safety (IBHS) on wind-driven rain — a powerful but often underestimated force in severe storms. Join us as we explore how IBHS scientists simulate hurricane conditions in their state-of-the-art lab to better understand how rain penetrates buildings during high-wind events. You'll hear how this research directly influences FORTIFIED Home™ standards, improves building practices, and helps homeowners strengthen their defenses against costly water damage.

For any questions following this episode, please call Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

Did you know a #FORTIFIEDRoof is a roof that's more resilient against hail damage?

In this episode of The FORTIFIED Factor, we take you behind the scenes at the Insurance Institute for Business & Home Safety (IBHS) to explore how asphalt shingles—the most common roofing material in the U.S.—are put to the test against hail. Whether you're a roofer, homeowner, or inspector, this deep dive into hail impact testing will give you a new appreciation for science-backed protection.

For questions following this episode, contact Knockout Inspections at 855-GO-FOR-KO or fortifiedhome.com.

Did you know that commercial buildings can be built or retrofitted to FORTIFIED standards? In this episode, we learn how the residential construction methods are modified and applied to a different kind of development.

For any questions following this episode, give Knockout Inspections a call at 855-GO-FOR-KO or visit fortifiedhome.com.

When the FORTIFIED Home Program first began, the three tiers of designations were known as Bronze, Silver and Gold. But in 2019, IBHS changed Bronze to "Roof." Want to know why? Take a listen to this quick 5-minute episode of The FORTIFIED Factor Podcast and find out!

If you have any questions following this episode, give Knockout Inspections a call at 855-GO-FOR-KO or visit fortifiedhome.com.

What can keep your home in one piece when severe weather strikes? In this episode, our AI hosts discuss what makes FORTIFIED Gold the true "gold standard" of home construction when severe weather is a regular reality.

For any questions following the episode, visit fortifiedhome.com or call 855-GO-FOR-KO.

Is your chimney braced properly to withstand severe storms and high winds? In this episode, our AI hosts are checking out facets of the FORTIFIED Silver that make homes more resilient to hurricane and tornado-force winds. We're moving beyond the roof to examine home elements like gables, soffits, windows and more.

For any questions following the episode, visit fortifiedhome.com or call 855-GO-FOR-KO.

In this episode of The FORTIFIED Factor, we’re shining a spotlight on the Strengthen Mississippi Homes program — a game-changing grant initiative helping homeowners across the Magnolia State upgrade to a FORTIFIED Roof. Join us as we break down how the program works, who qualifies, and what makes a FORTIFIED Roof so essential in protecting homes from hurricanes and severe weather. For questions following the episode, contact the Strengthen Mississippi Homes program by calling 1-800-562-2957 or by emailing the program at [email protected]. 

In this episode of The FORTIFIED Factor Podcast, we break down design pressure ratings and their crucial role in building resilient, FORTIFIED homes. Understanding how windows, doors, roofs and other structural components are rated for wind and pressure resistance can make all the difference when preparing for severe weather.

Have questions after listening? Knockout Inspections is here to help! Contact us at 855-GO-FOR-KO or visit GoForKO.com for expert guidance on building stronger, safer homes.

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In this episode of The FORTIFIED Factor, we dive into the world of ASTM impact ratings and missile levels—key factors in building resilience against severe weather. We’ll break down what these ratings mean, how they’re tested, and why they matter for FORTIFIED homes and beyond. Whether you're a builder, inspector, or homeowner, understanding impact resistance is crucial for stronger, safer structures. Tune in to learn how these standards help protect homes from flying debris and extreme conditions!