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In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

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In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”We talk about: 

* Why a Founder/CEO should invest in content marketing from the get-go

* What an MVP content marketing strategy looks like  

* How to run an effective workshop to generate new content ideas

* And how Founders can set up a content marketing programme that scales

Melanie also answers questions from Twitter, including my favourite - what do you say to B2B companies wanting their content to be totally professional?

Listen here or:

* On Spotify

* Or Apple Podcasts

This is real advice for the everyday B2B marketer who wants to be better.

* You can follow Melanie on Twitter here: @mdeziel

* And her book - which is excellent - can be found here.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com