When Clara Reyes pitched her digital gallery concept to a major art fair, she was turned away with a polite 'not a fit.' That rejection became the seed of Frame, a platform that now connects collectors with emerging artists through immersive online exhibitions. In this episode, Lucas and Luna unpack how Reyes turned a creative industry's skepticism into a $45 million business—by focusing on the art world's trust gap, not just its tech gap. They explore the early prototype that fooled a gallery owner, the pivot that made Frame a must-have for artists, and the surprising role of physical pop-ups in a digital-first model. Listen for the specific numbers behind Frame's growth, the mistake Reyes almost made with pricing, and why she still keeps that rejection email framed in her office. If you've ever wondered how a 'no' can become the foundation of a thriving company, this episode offers a concrete case study in resilience and strategic reframing.