EPISODE 19

Visibility isn't a vibe—it's a system. In this episode, Jason and Kevin sit down with Chris Winfield, creator, connector, and coach, to break down how founders can build an unfair advantage in an AI-saturated world. Chris shares his 80/20 rule for AI usage, why content strategy is non-negotiable in 2025, and how personal connection still beats automation. Learn how to become the go-to expert in your niche, simplify your message like Steve Jobs, and avoid falling into the “Slopbot” trap of over-AI'd content.

CHAPTERS

00:00 – The 80/20 Rule for Using AI

06:26 – Visibility Through Content and Connection

12:11 – Build Real Relationships in a Noisy Digital World

15:28 – Marketing Trends That Actually Matter in 2025

19:37 – The Real Unfair Advantage for Founders

LINKS

Connect with Chris

Instagram • LinkedIn

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Connect with Kevin

LinkedIn • X/Twitter

Connect with Jason

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