What’s the secret to scaling a brand—sales, marketing, or partnerships?
In Lesson #3 of The FoundHers Podcast, we sit down with two absolute pros who’ve worked on partnerships with Shah Rukh Khan, Zomato, CRED, and more. From Indigo X Mokobara to the Barbie movie’s marketing genius, we discuss what exactly makes a collaboration a success.

This episode covers:

• Why marketing burns money, but sales makes it back
• How partnerships (when done right) can be a boost for your brand
• Why brands are going back to in-person experiences
• Tier 2 & 3 cities—why they’re the next big thing
• The art of negotiation: Knowing what to ask for & what to let go

About our Guests:
Vishakha Acharya, founder of Partner Pod, is a partnerships expert who has worked with brands like CRED, Zomato, and Epigamia to drive growth through strategic collaborations. With a decade of experience, she knows how to turn connections into impact.

Bhavna Jeswani is the co-founder of Rock Paper Rum, India’s homegrown craft rum brand that recently made waves on Shark Tank India. With 17 years of experience in Media & Entertainment marketing, she has worked with some of the industry's biggest names, including Red Chillies Entertainment, Kolkata Knight Riders, and Junglee Pictures. Now, alongside her husband Lalit Kalani, she is on a mission to put Rock Paper Rum on the global spirits map, redefining India’s rum culture with innovation and storytelling.

Instagram
https://www.instagram.com/thefoundherspodcast_/
https://startinc.in/podcast/
Hinal Mehta, Host
https://www.linkedin.com/in/hinalmehta15/
StartInc
https://www.instagram.com/startinc.in/
https://www.linkedin.com/company/startinc/
Vishkha Acharya, Guest
https://www.linkedin.com/in/vishakha-acharya/
Bhavna Jeswani, Guest
https://www.linkedin.com/in/bhavna-jeswani-445a369/
https://www.instagram.com/rockpaperrum/
Gifting Partner for Season 2:
Harkoi - A beauty brand solving problems for Indian skin & hair
https://www.instagram.com/harkoi_life/

What if your packaging could do the selling for you?

Your product might be great, but if your packaging doesn’t stand out - you’re losing sales.

In Lesson #2 of The FoundHers Podcast, we sit down with Briana Chandiramani, co-founder of GoToCo. She breaks down what makes packaging design powerful. She shares how a simple redesign helped Diaspora Co. 10x their sales and why Gen Z prefers subtle designs over loud, flashy ones. We also chat about the viral Milk X Sephora experiential packaging that took over the internet.

We’re also answering the big questions no one explains - What is KLD? Why do small packaging orders cost more? How do you balance aesthetics with function? And we’re taking notes from brands like Chanel, Gisou, and Whole Truth Foods, who know how to make packaging unforgettable.

Briana Chandiramani is redefining packaging with her brand, GoToCo. Built alongside her mother, GoToCo has collaborated with industry-leading brands like 82°E, Kylie Cosmetics, Milk, and Diaspora. With a passion for branding and an eye for design, Briana has turned her love for aesthetically driven packaging into a thriving and creative business.

About the show:

The FoundHers Podcast, hosted by StartInc, is a podcast for women in business. This is an unfiltered space where women founders and experts share the raw, untold truths of entrepreneurship.

Instagram

https://www.instagram.com/thefoundherspodcast_/

https://startinc.in/podcast/

Hinal Mehta, Host

https://www.linkedin.com/in/hinalmehta15/

Briana Chandiramani, Guest

https://www.instagram.com/brianachandiramaniii/

https://www.instagram.com/thegotoco/

Gifting Partner for Season 2:

Harkoi - A beauty brand solving problems for Indian skin & hair

https://www.instagram.com/harkoi_life/

Can you build a personal brand without turning your entire life into content? Or are we all just caught in an endless cycle of oversharing, chasing trends, and competing with celebrity brands?

Lesson #1 is all about The Business of Being Seen - what it really takes to stand out as a founder. We’re breaking down the real cost of personal branding—the time, money, and mental energy it demands. What does it take to build a brand that actually connects with people, beyond just LinkedIn marketing and viral trends? And for women founders, navigating negative comments isn’t just frustrating—it’s part of the game. So how do you handle it and still show up?

We’re taking notes from Masaba Gupta, Pooja Dhingra, Ragini Das, and Parul Gulati, who’ve mastered the game. From how to build a personal brand to steps to branding your business, this episode is your guide to making an impact, without losing yourself in the process.

Our guest, Komal Ramani-Makhija is a Brand Strategist helping founders craft their legacy brand. As the Founder of PROJEKT, she specializes in Brand Strategy, Logo Design, Brand Identity & Packaging. In the past two years, she has built a strong personal brand and engaged community of 15,000+ followers on LinkedIn. When she’s not building brands, she’s exploring new coffee spots to unwind and read.

Instagram: https://www.instagram.com/thefoundherspodcast_/

Hinal Mehta, Host: https://www.linkedin.com/in/hinalmehta15/

Gifting Partner for this season: Harkoi - A beauty brand solving problems for Indian skin & hair https://www.instagram.com/harkoi_life/

With 90% of clients coming through word of mouth, the right team with the right skill sets has built this 14-year-old legacy. Alisha Mashruwala, Co-Founder of OnCourse Vantage, shares her journey.

Guest - Alisha Mashruwala, Co-Founder of Oncourse Vantage

TIMESTAMP

Ever wondered if business can make money while impacting lives?

Have you ever dreamt of making a real difference in the world, but felt held back by the demands of motherhood? Dr. Kruti Khemani, founder of Continuum Physiotherapy, knows this feeling all too well.

This episode goes beyond the typical "mompreneur" narrative. Dr. Kruti delves into the importance of staying true to your core values and purpose. She reveals the struggles she faced in a healthcare system that often overlooks women's voices, and her unwavering dedication to empowering women in the health and sports industry.

#womenwhopodcast #womencommunity #startup #nofilter #youtube #inspiration #physiotherapy #mompreneur #womeninsports

Excited to hear more unfiltered stories from women in business? Subscribe to our channel🔔 New episodes every two weeks.

Episode #03: Found Her Dream in Design ft. Iram Boxwala founder of Iram Boxwala Design Studio and Hosted by Hinal Mehta founder of StartInc.

Iram spills the real tea on what it's like to be a woman founder in the interior design and service industry. Is it all creative freedom? Can you truly be your own boss when your focus is client happiness? She dives deep into the realities of a client-driven industry – fierce competition, the constant need to please, and the pressure to succeed even when you stumble.

Excited to hear more unfiltered stories from women in business? Subscribe to our channel🔔 New episodes every two weeks.

#womenwhopodcast #interiordesigner #womenindesign #creativity #womencommunity #startup #nofilter #womeninbusiness #youtube #inspiration #beingyourownboss #customerfirst #clientdiaries

Do you also think FINANCE is a man's game? And numbers are not for women? In this episode, we explore the myths revolving around Indian women and finance.

Episode #02 Found Her Financial Independence ft. Rinku Suchanti founder of FIKAA (Breaking all Barriers) and Hosted by Hinal Mehta founder of StartInc.

For many women, finance feels like a foreign language. But why is that? Women of today are scientists, entrepreneurs, doctors, engineers. So why are they struggling with finance and their financial freedom? Rinku's journey is a testament to the fact that financial independence is achievable at ANY age.

Excited to hear more unfiltered stories from women in business? Subscribe to our channel🔔 

#womenwhopodcast #investingforbeginners #financialindependence #womencommunity #startup #nofilter #investingtips #womeninbusiness #wealthbuilding #youtube #inspiration #investing

Episode #01: Found Her Voice ft. Tanvi Parulkar founder of Rum & Raisin Studio and Hosted by Hinal Mehta founder of StartInc

The conversation around mental health is expanding, but for founders, the initial stages of building a business presents their own unique challenges which can take a toll on their mental health. But often, founders cannot find the safe space or the right help to share their struggles and journey.

Want to hear more unfiltered stories from women in business? Subscribe to our channel🔔 

#WomenEmpowerment #Podcast #SheFoundHerself #Inspiration #Community #FemaleEntrepreneur #Startup #womenpodcast #mentalhealth #anxiety #nofilter #candid #realtalk #womencommunity #mentalwellness #therapy #womeninbusiness

The FoundHers Podcast: This podcast amplifies the voices of women entrepreneurs. We believe your raw, real journey, especially navigating the startup world's challenges and triumphs, deserves to be heard. We celebrate women who hustle to build their dreams, beyond just successes, because the struggles along the way shape your story.

Tune in to our pilot episode led by the StartInc team: Hinal Mehta, Shakera Reshamvala, and Mehek Mehta.

Subscribe to our channel

#FoundHers #InternationalWomensDay #WomenEmpowerment #Podcast #SheFoundHerself #Inspiration #Community #FemaleEntrepreneur #Startups #BusinessIdeasForWomen #WorkLifeBalance #IndianWomenEntrepreneurs #RealStories #NoFilter #WomenHustling