Today's episode is about how we change our minds—and what political science tells us about the best ways to change the minds of voters. Our guest is David Broockman, a political scientist at the University of California Berkeley, and the coauthor, with Josh Kalla, of a new essay in Slow Boring on Kamala Harris, Donald Trump, and the most persuasive arguments and messages to decide this election. Today, David and I talk about the four biggest myths of political persuasion—and in the process, David will attempt to do something that I’m not entirely sure is possible: He’ll try to change my mind about how persuasion works.

If you have questions, observations, or ideas for future episodes, email us at [email protected].

Host: Derek Thompson

Guest: David Broockman

Producer: Devon Baroldi

Links:

"What's Better Than Calling Donald Trump 'Weird'?" https://www.slowboring.com/p/whats-better-than-calling-trump-weird

"Consuming cross-cutting media causes learning and moderates attitudes: A field experiment with Fox News viewers" https://osf.io/preprints/osf/jrw26

Learn more about your ad choices. Visit podcastchoices.com/adchoices