Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?

In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales.

Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck.

Here’s what you’ll discover:

• The simple tracking system every consultant needs to spot what’s working (and what’s not)
• How one HR consultant used her numbers to catch a drop in conversions before it hurt her income
• The “Black Friday” mindset that shows why every serious business measures success
• How to turn your marketing from a mystery into a measurable plan
• The exact LAPS targets to hit if you want a predictable £70K+ consultancy

By the end, you’ll know exactly what to measure, why it matters, and how to use your data to make confident business decisions — not emotional guesses.

And if you’d like to cement what you learn today, go and read the chapter about it in The Complete Guide to Building a £70K HR Consultancy: https://theinfluentialconsultant.co.uk/the-complete-guide-to-building-a-70k-hr-consultancy/ 

And if you'd like to see a basic LAPS spreadsheet then click here: https://docs.google.com/spreadsheets/d/1ry98TG2714o8sKF3E1pXHKtgyFELdppYoxEs09mW3YM/edit?usp=sharing 

Timestamps:

• 00:00 – What HR Consultants Must Measure to Grow a £70K Consultancy
•  00:29 – Why Guessing at Your Marketing Results Keeps You Stuck
•  01:00 – The LAPS System Explained: Leads, Appointments, Presentations, Sales
•  01:45 – How to Identify Exactly Where Your HR Consultancy Funnel Breaks Down
•  02:35 – The Hidden Cost of Not Tracking Leads and Conversions
•  03:15 – Why Most Self-Employed HR Consultants Don’t Track Their Numbers
•  03:55 – Business Growth Analogy: Flying a Plane Without Instruments
•  04:30 – Story: How One HR Consultant Used LAPS to Spot a Sales Decline
•  05:25 – When the Market Moves On and Your Old Marketing Stops Working
•  05:55 – What the Black Friday Story Teaches About Tracking Business Performance
•  06:20 – Setting Financial Goals: How to Reverse-Engineer £70K a Year
•  06:55 – Example LAPS Targets: 32 Leads → 8 Appointments → 4 Presentations → 2 Sales
•  07:30 – Quick Exercise: Review Your Own Leads, Appointments, and Sales Numbers
•  08:10 – The Four Biggest Mistakes HR Consultants Make with LAPS Tracking
•  09:00 – Vanity Metrics vs Real Sales Data: Why Likes Don’t Pay the Bills
•  09:40 – How to Use LAPS to Improve Pricing, Conversions, and Predictable Income
•  10:10 – Why Tracking LAPS Gives You Control, Clarity, and Confidence

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/