<p>Most people can name what marketing does and marketing goals.  But what is the unique value that marketers add to any organization.  This podcast names the key four pillars that add marketing value.  </p>

Most people can name what marketing does and marketing goals. But what is the unique value that marketers add to any organization. This podcast names the key four pillars that add marketing value.

<p>Most people can name what marketing does and marketing goals.&nbsp; But what is the unique value that marketers add to any organization.&nbsp; This podcast names the key four pillars that add marketing value.&nbsp;&nbsp;</p>

The Four Pillars of Marketing Value

There are four pillars which encompass marketing: foundation, awareness build, demand generation and sales support.  Learn about each of these in our weekly podcasts.

Business

Marketing

There are four pillars which encompass marketing: foundation, awareness build, demand generation and sales support. Learn about each of these in our weekly podcasts.

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The Four Pillars of Marketing Value

The Four Pillars of Marketing Value