Wrestling With Art presents: The Four Pillars, a new four-part series dissecting the fundamental pillars of the pro wrestling storytelling construct. Behind every compelling hero stands a compelling villain. Part II explores the Heel Pillar, the second critical buttress of the pro wrestling storytelling construct. To be a heel is to exploit basic human emotions. It is the dirty business of getting inside a fan’s head and using their own psychological urges against them. 

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